Keith Popplewell, Jenny Harding: Realising the Digital Opportunity: Redesigning Labour Intensive Business Processes Leads to a New Future Internet Based Product and Business Model

Realising the Digital Opportunity: Redesigning Labour Intensive Business Processes Leads to a New Future Internet Based Product and Business Model Keith Popplewell Jenny Harding

Introduction – The “Before” Scenario SME Cluster Industreweb product suite: Data Collection: Data Display: Energy Monitoring: Supply Chain Integration: Error Proofing: Services: Systems Integration: Network Support: Legacy System Upgrade: Product Development: True Systems Integration Work with other Regional SMEs to deliver to large companies

Initial Business Model SME Cluster Product : A Service to a pool of potential collaborators – SMEs from Welsh Automotive Industry – varied capabilities. Key Activities : Identify, Select, Prioritise and Bid for Business Opportunities Match Capabilities – identify possible consortia – joint capability exceeds individual capability. Value Proposition : Enable Regional SMEs to engage in a wider range of business opportunities.

Problems with initial model Manual Identification and Sorting of Tender Opportunities is too time consuming Manual effort required to provide good service to SMECluster Members was not sustainable Tender Notification via Email/RSS Manual Review of Tender Titles Manual Review of Categories & Short Descriptions at the Website Request for Tender Document or PQQ Receipt of Tender Documents Filling up of Different Fields in the Document Document Sent 5–10 days 1–2 days 30-60 mins / day

Business Revolution Adoption of SYNERGY Services

Underlying ECOS Ontology Competence and capability available in both human and machine readable forms The ECOS Card Use of standard codes for matching requirements and capabilities Capturing Knowledge about SMEs in the collaboration pool <ecos:Product> <ecos:name> IT Support </ecos:name> <ecos:code rdf:parseType="Resource"> <rdf:value> cpc#83131 </rdf:value> <rdf:type rdf:resource= "http://kmm.lboro.ac.uk/classification/cpc#83131" /> </ecos:code> <ecos:code rdf:parseType="Resource"> <rdf:value> cpc#83132 </rdf:value> <rdf:type rdf:resource="http://kmm.lboro.ac.uk/classification/cpc#83132"/> </ecos:code> <ecos:detail> ABCJ provides full IT support </ecos:detail> </ecos:Product> They offer a total IT support from managing your computers and networks and for writing software for them. Name : IT Support Code : cpc#83131, cpc#83132 Detail : ABCJ provides full IT support. HTML/XML RDF/XML

CMS – Building a Knowledge Base Company data received from original databases <company><Id>677</Id><RelDirectory></RelDirectory> <Company_Name>Aalco</Company_Name><Title></Title><Firstname></Firstname><Lastname></Lastname><Position></Position><Address1>Avenue West</Address1><Address2></Address2><Address3>Chepstow</Address3><Town>Newport</Town><County>Gwent</County><Postcode></Postcode><Telephone></Telephone><Fax></Fax><Email></Email><Website></Website><CountryHQ_Based></CountryHQ_Based><Products_Services></Products_Services><NumEmployees>0</NumEmployees><Emp_Band></Emp_Band><Year_Established></Year_Established><Managing_Director></Managing_Director><Sales_Director></Sales_Director><Technical__Director></Technical__Director>... Text Mining Keyword Extraction and Matching Standard Classification Database Verification by expert Conversion to ECOS competencies and storage in triplestore Company 677 Competency01 Competency02 Other details etc

Using CMS to match opportunities with capabilities Retrieve details of business opportunity cPool685 Rule_xx capability01, capability02, … cPool387 Rule_xy capability01, capability02, … enterprise273 Rule_xz capability01, capability02, … enterprise636 Rule_yx capability01, capability02, … cPool925 Rule_yy capability01, … Action Suggest CPat Action Send notification Action Suggest multiple combinations of possible collaborations

The New Business Model SME Cluster New Kind of Product: Software as a Service (SaaS) Services which can be marketed to different pools of enterprises – different sectors – different sorts of collaborations – opportunities from different sources. ISU / SaaS Platform offering SYNERGY services and links to other collaborative software services.

The Opportunities Control2K Collaboration Facilitator SaaS Platform Premium Subscriptions Multiple Sectors Different SME Pools Advertising Revenue

Future Internet Impacts on New Business Model Service oriented architectures underpin the whole of the offering to Collaboration Pools. Enterprise service bus technology provides internal interaction between services as well as bi-directional external service access. Ontologically structured knowledge bases accessible through service components which apply appropriate levels of access control. Collaborative working enabled through web services such as the CMS and the Collaboration Pattern Assistant requires sophisticated event driven software technology to allow the composition of complex events and their recognition and response. Integration of complex event management into an enterprise service bus.

Future Business Evolution Enhanced, automated knowledge base population through knowledge discovery and growing enterprise and collaboration pool experience/history. Enhanced identification of business opportunities. Extended range of services offered through the portal. Collaboration Pool learning, introducing new business processes to be exploited by the Pool. Collaboration practice learning across industrial sectors.

Conclusions: Enterprise Business Model C2K has joined in with research activity in the Future Internet Enterprise Systems community, to focus research to resolve a real problem in delivering a new and promising business model. C2K has thus contributed to new ways of using the future internet to support collaborative networked enterprises, and impacted on the development of new and emerging technologies to support this. C2K has also identified further new business opportunities beyond those initially envisaged.

SME Cluster Concept: Manual Operation Conclusions: Going Beyond the Plan Expected Outcome Additional Opportunity SYNERGY hybrid automation yields sustainable SME Cluster C2K opportunity to facilitate multiple clusters C2K opportunity to host services for externally facilitated clusters Future Evolution to Exploit the Future Internet Research Motivation: Enterprise Systems to make the SME Cluster concept sustainable

Conclusions: Future Internet Requirements Improved generic service discovery capabilities. Integration of complex event management as a standardised feature of future internet services. Industrialisation of tools for implementation of ontologically structured knowledge bases. Improved generic knowledge discovery tools to support knowledge acquisition.

Realising the Digital Opportunity: Redesigning Labour Intensive Business Processes Leads to a New Future Internet Based Product and Business Model Keith Popplewell Jenny Harding

Keith Popplewell, Jenny Harding: Realising the Digital Opportunity: Redesigning Labour Intensive Business Processes Leads to a New Future Internet Based Product and Business Model

by FIA2010 on Jan 10, 2011

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Keith Popplewell, Jenny Harding: Realising the Digital Opportunity: Redesigning Labour Intensive Business Processes Leads to a New Future Internet Based Product and Business Model — Presentation Transcript