Institutionalizing eCitizenship: Aligning and Using the Social Web to Enhance Fort Hays State University’s Civic Learning Value Proposition Larry Gould Fort Hays State University “eCitizenship Institute: New Tools, Strategies, New Spaces” An Initiative of the American Democracy Project American Association of State Colleges and Universities November 4-5, 2010 – Detroit, Michigan
Framing the Presentation’s Organizing Question With an understanding that Fort Hays State University’s primary value proposition remains the advancement of learning, WHY and HOW is FHSU moving forward on the opportunity provided by “open educational resources, emerging technologies and participatory pedagogies” to become a 21st century university with enhanced and innovative traditional and virtual learning environments?
WHY move forward now? The Answer is Simple: The Advent of the Internet Both organizational and individual sources continue toerode higher education’s role as the gateway and keeper of knowledge “Only the Paranoid Survive” Andy Grove – Former CEO of INTEL
WHY Now? New and Revitalized Change DriversInside the Higher Education Industry: We Continue toTransition from the Age of Competition to the Age ofBrands (Quality is the Future)Outside the Higher Education Industry: Emerging andIntensifying Social, Political, Global and TechnologicalPressures
The Value Proposition and Its Production Functions: The Industrial Age ModelTeacher-centered, lecture-centered, classroom-centeredpedagogiesCourse/learning space and content designed and selected by alone-ranger/craftsman belonging to an academic guildIndividual learning/Collaboration the exceptionTechnology perceived as a static, neutral toolTraditional workload and engagement obligations for course andprogram responsibilitiesCivic education: The “dutiful” citizen model (Bennett, 2008)
The Value Proposition and Its Production Functions: The “Wikinomics” Model*Collaborative learning** Dominant pedagogy: Socially-constructed/Discovery-driven Self-paced personal learning environments (think 21 st century digital citizenship styles and participation) Faculty as mid-wives of an emergent learning process Content co-creation and collaborative process with the “intentionality” on process/process of student engagement facilitates civic engagement Origins of the Model: Wisdom of Crowds/Focus on Collaborative Learning *Tapscott and Williams, Wikinomics, 2008 **Tapscott and Williams, Educause Review, January-February, 2010
The Value Proposition and Its Production Functions: The “Wikinomics” Model*Collaborative knowledge creation (Tapscott and Williams, 2010) Processes and tools provide an “accessible, empowering, dynamic, communally constructed framework of open materials and platforms” on which you can run the university (emphasis on logistical processes rather than pedagogical processes) Collaborative processes and tools serve as a business intelligence generator Drives content exchange, collaboration, co-innovation, collaborative learning and connectivity on a global scale (and there is no option to global) Monitoring and social media analytics become essential
How is FHSU Taking Advantage of this Emerging Revolution in 21st Century Learning and Tidal Wave of Social Media Networking Tools and Approaches? By developing and implementing a strategic plan driven by two systemic trends---”(a) the increased freedom of learners to access,create and co-create content; and (b) the opportunity for learners tointeract with each other outside of a mediating agent.” (Siemens and Matheos, 2010)
A Strategic Plan for the Institutional Use and Leveraging of Social Media Networking ToolsStrategy is about direction. FHSU is moving in the directionof developing an institutional ecosystem and network ofcollaborative processes and tools to enhance and leveragelearning, business intelligence and logistical operationsThe organizing principles of the plan—collaborativelearning and collaborative knowledge creation—and theassociated social media tools---will be used to fosterentrepreneurial, innovative, and risk-taking behaviors in sixdifferent audiences across campus and beyond(see FHSU planpages)
A Strategic Plan for the Institutional Use and Leveraging of Social Media Networking ToolsThe vision of an institutional social media ecosystem/network/platformbecomes one of several devices to help FHSU realize the entrepreneurialpotential of its brand promise “forward thinking, world ready.” Strategic themeslike undergraduate research, internationalization and education for democracyare facilitated by using this digital mashup/platform of tools to create “empiresof collaboration” (Tiger Talkback)The institutional strategy, in addition to college and program levels, isessential because FHSU needs to integrate and leverage the social media toolsand collaborative knowledge creation (content) currently taking place instrategic budget units throughout the organization (see IU page/also CUNY,NCSU and Bates).
The Dynamics of Engagement, Leverage and Integration Drive the StrategyEngage the social media usage preferences of six targetedaudiences (current on-campus, prospective on-campus, currentonline, prospective online students, alumni and friends)Leverage the information to address the learning mission ofFHSU and create knowledge for planning and operationsIntegrate and aggregate (Google?) budget unit professional andpersonal uses of the social web into an institutional learningcommons for further collaborative learning and knowledgecreation
A Strategic Plan for the Institutional Use and Leveraging of Social Media Networking Tools: Some Early Action Plans and TacticsNew Faculty Workshop: Integrating Emerging Technologies andPedagogies of Engagement into the Course/Learning Design ProcessCreation of Reusable Learning ObjectsFacebook Planning Guide for DepartmentsRethinking and Redesign of the FHSU Learning CommonsCivic Learning Online for on- and off-campus students and “We,the People Politics” (Harry Boyte)
Some Final Observations and Points to Ponder1. Institutions with Distance Learning Operations Should Be Able to “Bridge” the Transition to Mass Collaboration Sooner and More Cost-Effectively (there are declining costs in already having experience with collaborative learning)2. You Should Not Have to Throw Out the Baby With the Bath Water (Multiple Models will work and Traditional Learning Environments can be augmented with the Social Web)
Some Final Observations and Points to Ponder3. There are “Paradoxes” to be Recognized (e.g. faculty will use the technologies to continue their current approaches to learning, Boyerization emphasizes individual work, etc.)4. Need it be said? It’s about the re-imagination of learning; not the technology!
Questions? ThanksFor slideshow and more: www.fhsu.edu/provostTwitter.com@provost24