Seven Social Media Trends for Engaging the Workforce

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  • + FHInternalComms Fleishman-Hillard Internal Communications 1 week ago
    Thanks again for checking out our presentation. Two of our social media strategists presented an updated version on this deck at IABC’s Social Media Conference on Nov. 5. There’s a new section on listening and the importance of trust. You can access it here bit.ly/2BA8g6
  • + abhishekmittal05 Abhishek Mittal 2 weeks ago
    Great stuff!
  • + makinamin A. Larouz 2 weeks ago
    great prsentation with vision. thanx for sharing..
    makin
  • + anarasimhan anarasimhan 3 weeks ago
    this is great, lots of good and useful things in here that any company could learn from. thanks for sharing
  • + steve.stein Steve Stein, M.Sc. 1 month ago
    nice slides to introduce the inner-company perspective to the application of social media - I like it & will make use of it :)
  • + shinzeroich shinzeroich 1 month ago
    great
  • + amitnanda Amit Nanda 1 month ago
    Hi,

    A Very Good Presentation on the Social media Trends for engaging the employees.

    Thanks,
    Amit
  • + FHInternalComms Fleishman-Hillard Internal Communications 1 month ago
    Thank you for checking out our presentation, Seven Social Media Trends for Engaging the Workforce. If you’re interested, you can replay the original webinar in its entirety at the following link: http://bit.ly/MnV1A
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Seven Social Media Trends for Engaging the Workforce - Presentation Transcript

  1. 7
    social media trends for engaging the workforce
    FLEISHMAN-HILLARD
    October 14, 2009
  2. Today’s presenters
    Interact
    Live on Twitter
    @HeatherSTL
    Chat Hashtag
    #B2E
    Becky Ericson@beckyericson
    Don EtlingModerator
    Lisa Weser@lisaweser
  3. Social media is changing the employee communications landscape.
  4. Moving Mainstream & Maturing
    • Adoption Rates
    • 300+ million users
    • 55+ million users
    • 50+ million users
    • AverageAge
    • 27
    • 31
    • 40+
    • 37
    • Trends:
    • Boomers, and specifically women 54+, are the fastest growing adopters
    • Globalization
    Sources: Nielsen Online, Global Index, December 2007-2008; Nielsen Global Faces and Networked Places, 2009
  5. 3 out of 4 Americans use social technology
    Visits to social sites increased 62 percent in the last year
    Visiting social sites is now the 4th most popular online activity—ahead of personal email
    Time spent on social networks is growing at 3x the overall Internet rate, accounting for ~10 percent of all internet time
    Nearly 7 billion text messages are sent every day
    Sources: Forrester, the growth of social technology adoption, 2008; Nielsen, global faces & networked places, 2009; Brian Solis blog
  6. In the Workplace, Digital Doesn’t Replace Face-to-Face…
    2%
    1%
    2%
    4%
    What channel do you find most effective for communicating to employees?
    16%
    75%
    Source: New Frontiers in Employee Communications
  7. …But Adoption is Heating Up
    79% of business communicators report using social tools frequently to engage employees and foster productivity
    75% of employees have used social networking sites (Facebook, Twitter and LinkedIn) for business purposes
    70% of companies allow / encourage employees to use social media
    50% of employers allow employees to speak freely (without moderation) on corporate social networking sites
    Source: Awareness Networks 2009
  8. Social Media as anEmployee Engagement Tool
  9. The Elusive “It” Factor
    “It” is employee engagement:
    A heightened emotional connection that influences an employee to exert greater discretionary effort for the benefit of the company
  10. What Drives Engagement?
    Companies that communicate effectively are 4.5 times more likely to report high levels of employee engagement
    Senior leaders who care
    Managers’ feedback and dialogue
    Frequent and authentic communication
    A voice that matters
    Learning and growth opportunities
    Focusedon customer satisfaction
    Good cross-business unit collaboration
    Quality relationships
    Source: Gallup 2009
  11. …And Engagement, In Turn, Drives Business Results
    Knowledge-sharing
    Collaboration
    Speed and quality of problem-solving
    Innovation
    Job satisfaction
    Profitability
    • Turnover
    • Operating costs
    Sources: Aberdeen Group, Melcrum
  12. 7
    New Tools of the TradeBest Practices, Best in Class Brands
  13. TREND 1
    Mobile Tools
    13
  14. Mobile Messaging
    • AT&T’s ExecTxt
    • Short-code system sends text messages to employees’ mobile phones
    • Opt-in, voluntary
    • Employees subscribe to executives/lists of their choice
    • Alerts employees to urgent, time-sensitive news and big announcements
    • Reaches the distributed workforce
  15. Mobile Videos and Podcasts
    • Kraft
    • Kraft Casts from CEO/executives
    • Keeps workforce connected and aligned on the go
    • Glidden
    • Product line and branding training tool for mobile sales force
    • Glidden paint reps review handheld videos with Home Depot reps
  16. There’s An App for That
    • Trek Apps for Training and Sales
    • Trains sales associates on latest products
    • Sales floor selling tool
    • AT&T 2009 Officers Conference App
    • App supports conference content
    • Agendas, calendar, maps, videos, messaging
  17. Townhall 2.0
    TREND 2
  18. Virtual, Socially-Enabled Events
    • Interactive Town Hall
    • Used to hold company-wide town halls
    • Avatar-based, interactive meeting system
    • Employee –generated profile pages and avatars
    • Live, moderated, real-time
    • Submitter’s questions and answers are converted to a computerized voice that reads them aloud
  19. Advanced Virtual Meetings
    • From Skype…
    • More companies are using Skype and other custom solutions to collaborate across offices
    • File-sharing and instant messaging optimizes collaboration
    • …to Telepresence
    • Advanced telepresence technologies simulate in-person meetings with high interactivity and richness
  20. TREND 3
    Social
    Learning
    • The Starbucks Partner Cafe
    • Unites more than 136,000 partners to training resources and each other
    • Encourages easy exchange of knowledge and collaboration
    • Dialogue is tied to business unit objectives
    • Offers a more private, yet collaborative, solution for teams to knowledge-share
    Digital Self-Development
  21. Social, Collaborative Training Platforms
    • Rank/rate training modules and can recommend to others
    • Supports multiple learning-styles
    • Employees submit content for training
    • Quick adoption – 100 employees submitted ideas for training in first 60 days
    • Creates a “Results-Only Learning Environment”
    • Best Buy’s Learning Lounge
  22. TREND 4
    Social Portals
  23. In the absence of an internal
    playground, employees will post their graffiti outside your walls….
    24
  24. Portals Adopt Social Functionality
    • AT&T’s Insider Employee Portal
    • Serves 300,000 employees
    • More than 120,000 unique users hit the site daily
    • Social media elements: page customization, commenting, ranking, polls
    • Newest features: tReader, RSS and Twitter news feed
    • Allows employees to self-manage their employee directory information in a LinkedIn-like environment
    • Creates more robust employee data – interests, experience
    • Strengthens “weak” connections to aid networking and collaboration
    Internal Social Networking
    • Booz Allen Hamilton’s Hello.bah.com
    • IBM’s beehive
    Internal Social Communities
    • Internal, secure, customized community looks and feels like Facebook
    • Allows employees to connect, track each others’ activities, share lists, post photos and schedule events
    • Gives communicators constant pulse on what employees are talking about
    • High employee adoption rate
    • 35,000 + registered
    • 280,000 + employee connections
  25. External Ning Communities
    • Coca-Cola’s Employee Community
    • Community managers verify membership
    • Customizable platform for building your own employee social network
    • Provides chat, blogging, forums, groups and photo/video sharing
    • Over 1.2 million unique social networks and 27 million users
  26. Digitizing the Frontline
    TREND 5
  27. Crew Communities
    • McDonald’s StationM
    • Connects geographically dispersed franchise crew employees
    • Integrates video/photo sharing with Flickr, YouTube
    • Features blogs by nominated employees
    • Builds employee connections and shared cultural understanding
    • Multilingual, serving over 1 million crew members in the U.S. and Canada
  28. Best Buy’s “BSN Mix”
    Blue Shirt Nation ReMixed
    • 2.0 version of its touted Blue Shirt Nation
    • Blends social community and micro-blogging functionality
    • Employees interact and share business-related content
    • Accessible via SMS, Web or e-mail
    • Allows senior management to “mix” with retail employees
  29. TREND 6
    Targeting Your Audience
    Art direction: Change to an Aiming / Target graphic
    Crowdsourced Innovation
  30. Innovation Jams
    • 3M InnovationLive
    • Live, virtual sessions solicit ideas, comments and ratings
    • Fosters global product and service collaboration
    • Post-session review necessary to identify viable ideas
  31. Social Brainstorming
    • Dell EmployeeStorm
    • 10,000 ideas submitted
    • 45,000 site users
    • 48,000 votes in first 60 days
    • 200 ideas implemented
    • My Starbucks Idea/ Ideas in Action Blog
    • 70,000 ideas submitted
    • 160,000 site users
    • 658,000 votes
    • 25 ideas implemented
  32. Collaborative Games and Simulations
    • Boehringer Ingelheim’s “BI Collaboratory”
    • Month-long virtual, team-based competition
    • 144 teams developed a concept to bring value to BI’s customers and patients in new ways
    • Teams post presentations of their concepts to the site for peer voting
    • Winning ideas earn reward and recognition
    • 98 percent participation
  33. TREND 7
    Employees as Digital Ambassadors
  34. Your Employees, Online…
    Brand Ambassadors?
    …Or Brand Assassins?
  35. Employee Word of Mouth Blogs
    • AT&T’s Calm, Cool & Connected Parent Blog
    “Best ROI I’ve ever seen.”
  36. Employee-Generated Video
    • Deloitte’s Employee Film Festival: What’s Your Deloitte?
    • 2,000 employees participated
    • 400 submissions received
    • Posted internally for peer voting
    • Winning videos shared on YouTube
  37. Twitter Ambassadors
    • Best Buy on Twitter
    Best Buy’s pledge to its employee Twelpforce?“You’ll know it as we know it”
  38. 7 Social Media Trends for Engaging the Workforce
    Mobile Tools
    Townhall 2.0
    Social Learning
    Social Portals
    Digitizing the Frontline
    Crowdsourced Innovation
    Employees as Digital Ambassadors
    Now what?
  39. Building a bicycle while you ride it
    “When it comes to a social media strategy, like most companies, we’re building the bicycle while we ride it.” – 3MJane
  40. There’s No “One Size Fits All” Approach for Organizations
    Think about:
    • Synching internal culture with the external brand
    • Gauging leadership appetite for risk and experimentation
    • Matching tactics with measurable business objectives
    • Identifying needs for new tools vs. existing tools in need of a “digital facelift”
    • Evaluating available IT platforms
    • Identifying resources for community management/moderation
    • Defining what success will look like, feel like
  41. Portals and Sitelets
    Videos and Podcasts
    Digital Newsletters
    Ambassador Programs
    Social Media Policies
    Governance Models
    Monitoring and Metrics
    Innovation
    We can help
    www.fleishman.com
  42. 7
    social media trends for engaging the workforce
    FLEISHMAN-HILLARD
    www.fleishman.com

+ Fleishman-Hillard Internal CommunicationsFleishman-Hillard Internal Communications, 1 month ago

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