How to use every social media tool in the box to engage employees
by Fleishman-Hillard Internal Communications on Nov 09, 2009
- 11,972 views
Who do customers trust? According to a 2009 study, the answer is each other—and your employees. In the survey, executives, ads and news outlets all ranked significantly lower than employees as truste...
Who do customers trust? According to a 2009 study, the answer is each other—and your employees. In the survey, executives, ads and news outlets all ranked significantly lower than employees as trusted sources of information. So the question is, what are you doing to activate your brand from the inside out?
Together in this session, we’ll explore how to:
• Use social media to empower employees to become web savvy.
• Listen to your employees as they raise business issues.
• Make social media tools, policies and governance work for you instead of against you.
Presenter / Justin Goldsborough is an account supervisor at Fleishman-Hillard. Prior to joining Fleishman, Goldsborough was a social media manager at Sprint, where he managed the employee blog and social networking site, Sprint Space, and was a founding member of the Twitter lead team. Before Sprint, he was a communication specialist at Applebee’s, where he worked on the employee intranet.
Presenter / Becky Ericson is a social media strategist at Fleishman-Hillard who focuses on employee engagement and enterprise solutions. She’s worked with a number of Fortune 500 companies to develop communication plans to address workforce challenges. Before that, she managed employee engagement communication at the Dow Chemical Company.
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Brenda Escopete
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Congratulations for yor presentation, its really good!
I ’d like to share with you the version 0.1 of my e-book “Internal Communication 2.0: A Cultural Challenge”, where I talk about some of my work experiences, my ideas and thoughts regarding this topic.
You can download it for free and I look forward to your comments and ideas to go on enriching this book. As I already told you, this is the version 0.1 so I hope we can improve it togheter:
The book its here, in slide share:
.http://www.slideshare.net/formanchuk/internal-communication-20-a-cultural-challenge
Thanks!!! 1 year ago Reply