Fleishman-Hillard Edinburgh Presentation

Media consumption
has evolved

The internet took four years to reach 50 million people... In less than nine months, Facebook added 100 million users.

18.3 million households in the UK
(that is 70%) had Internet access in 2009.

Conversations are happening - listen and get involved

And it is happening on thousands of platforms from all across the globe….
Buzz
Web 2.0
Wikis
Social Media
Folksonomy
Podcasting
RSS
Blogs
Media relations
Tagging
Wireless
Promotions
Grassroots
Search engine marketing
YouTube
Press releases
Pitching reporters
Factsheets
Online editorial outreach
Consumer-generated content
Reputationmanagement
Publicity
Public affairs
Citizen journalism
Viral marketing
Special events
Employee
communications
Coalitions
Flogs
Advergaming
PR stunts
Branding
IR
Mobile marketing
Tivo
Third party outreach
Metaverses
MySpace
Social networking
We Media
Flickr
New
Traditional
Content optimization
Facebook
Syndication

Communication is no longer just a one way broadcast.....

And it is happening on thousands of platforms from all across the globe…

If YouTube were a country, it would be the third most populated in the world.

The internet took four years to reach 50 million people... In less than nine months, Facebook added 100 million users.

Facebook user numbers in the UK are also up by 1 million users in the past month

Since April this year, Twitter has been receiving around 20 million unique visitors to the site each month

Ashton Kutcher,
Ellen DeGeneres and Britney Spears have more Twitter followers than the entire population of Austria.

Flickr hosts more than 3.6 billion user images.

77% of all active internet users regularly read blogs.

Governments and companies around the world are using social media

The Obama campaign had 13 million email addresses; 7 million supporters on social networks; and highest viewership on YouTube

But social media is all about people power

#IranElection

Presidential elections in Iran led to violent riots, charges of voting fraud, and protests worldwide. Twitter has helped make sense of the information and helped us best keep up with the what's happening in real-time

#WeLoveTheNHS

And we can learn from what they are saying

Governments are reacting to social media

And so are many businesses

It is about being there

And we can help...

Client Projects
Enviro.aero campaign World Hepatitis Day

EA SPORTS Active Personal Trainer

We work our hardest for some of the best companies in the world

What Fleishman-Hillard is doing
“It’s not about targeting audiences; it’s about drawing an irresistible bull’s-eye on yourself so audiences will target you.”
Dave Senay, CEO, Fleishman-Hillard