Fleishman-Hillard Edinburgh Presentation

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Fleishman-Hillard Edinburgh Presentation
Media consumption has evolved

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Fleishman-Hillard Edinburgh Presentation

  1. 1. Media consumption <br />has evolved<br />
  2. 2. The internet took four years to reach 50 million people... In less than nine months, Facebook added 100 million users. <br />
  3. 3. 18.3 million households in the UK  <br />(that is 70%) had Internet access in 2009. <br />
  4. 4. Conversations are happening - listen and get involved<br />
  5. 5. And it is happening on thousands of platforms from all across the globe….<br />Buzz<br />Web 2.0<br />Wikis<br />Social Media<br />Folksonomy<br />Podcasting<br />RSS<br />Blogs<br />Media relations<br />Tagging<br />Wireless<br />Promotions<br />Grassroots<br />Search engine marketing<br />YouTube<br />Press releases<br />Pitching reporters<br />Factsheets <br />Online editorial outreach<br />Consumer-generated content<br />Reputationmanagement<br />Publicity<br />Public affairs<br />Citizen journalism<br />Viral marketing<br />Special events<br />Employee<br />communications<br />Coalitions<br />Flogs<br />Advergaming<br />PR stunts<br />Branding<br />IR<br />Mobile marketing<br />Tivo<br />Third party outreach<br />Metaverses<br />MySpace<br />Social networking<br />We Media<br />Flickr<br />New<br />Traditional<br />Content optimization<br />Facebook<br />Syndication<br />
  6. 6. Communication is no longer just a one way broadcast.....<br />
  7. 7. And it is happening on thousands of platforms from all across the globe…<br />
  8. 8. If YouTube were a country, it would be the third most populated in the world.<br />
  9. 9. The internet took four years to reach 50 million people... In less than nine months, Facebook added 100 million users. <br />
  10. 10. Facebook user numbers in the UK are also up by 1 million users in the past month<br />
  11. 11. Since April this year, Twitter has been receiving around 20 million unique visitors to the site each month <br />
  12. 12. Ashton Kutcher, <br />Ellen DeGeneres and Britney Spears have more Twitter followers than the entire population of Austria.<br />
  13. 13. Flickr hosts more than 3.6 billion user images. <br />
  14. 14. 77% of all active internet users regularly read blogs.<br />
  15. 15. Governments and companies around the world are using social media<br />
  16. 16. The Obama campaign had 13 million email addresses; 7 million supporters on social networks; and highest viewership on YouTube<br />
  17. 17. But social media is all about people power <br />
  18. 18. #IranElection<br /><ul><li>Presidential elections in Iran led to violent riots, charges of voting fraud, and protests worldwide. Twitter has helped make sense of the information and helped us best keep up with the what's happening in real-time</li></li></ul><li>#WeLoveTheNHS<br />
  19. 19. And we can learn from what they are saying<br />
  20. 20. Governments are reacting to social media<br />
  21. 21. And so are many businesses<br />
  22. 22. It is about being there<br />
  23. 23. And we can help...<br />
  24. 24. Client Projects<br /> Enviro.aero campaign World Hepatitis Day <br />
  25. 25. EA SPORTS Active Personal Trainer<br />
  26. 26. We work our hardest for some of the best companies in the world<br />
  27. 27. What Fleishman-Hillard is doing<br />“It’s not about targeting audiences; it’s about drawing an irresistible bull’s-eye on yourself so audiences will target you.”<br />Dave Senay, CEO, Fleishman-Hillard<br />

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