LinkedIn Direct Ads

LinkedIn Advertising, How To

Similar to Google Ad, but you can also include 50x50 image.
Headline has 25 character limit.
Ad Line 1 has 35 character limit
Ad Line 2 has 35 character limit
You can differentiate the URL you show, and URL destination. This is for the branding purpose, I believe. For instance, we are showing FG2.com on here, but we are sending people to the company blog page where the campaign happens.
There are two clickable links on the advertisement.
To your desired URL
To either Someone’s profile or the company’s profile page on LinkedIn

You can select up to three categories from the below to target your audience. (why three?
Company size
Job Function
Industry
Seniority
Gender
Age
Geography
Also the number on the top right shows how many LinkedIn members fall into these categories. Smaller this number is, more effective your campaign is.
This screen shows the company size category. Since we are aiming at the large company this category filter was necessary to include.

This screen shows the job function category where you can select up to 10.
Some of the examples are
Business Dev
IT
Marketing
Operation
Support
Sales
PR
Product
Legal

This screen shows the industry we can select from up to 10.
Some examples are
Construction
Building Materials
Banking
Insurance
Financial Service
Computer Hardware
Wireless
Automotive
Pharmaceuticals
The target number has dropped to 1 million now.

This screen shows the seniority category. Notice that I had to deselect industry category since I can only select up to 3 categories.
This category also makes sense to us since we only want to target toward the decision makers. ( This is where the buyer persona comes in)
Examples are
1)Individual contributor
2)Manager
3)Director
4)VP
5)CXO
6)Owner
Notice that the target number has gone up to 2millions since we deselected the industry category

Now that we have specified what we are advertising to whom, we need to figure out how much it costs to run this campaign.
Either we can run the CPC model or the CPM model. The minimum daily budget for either model is $10.
Minimum CPC bid is at $2.
Minimum CPM bid is at $3
I suggest first to go with the CPC model. After you find out the best formula for your campaign, there will be time when CPM makes more sense.

This is where you put billing details.
Please note: $50.00 will be charged to your new card and credited to your DirectAds account upon submission.

You can run multiple ads at the same time as you see here.
This will come handy when we decide to run multiple versions of ads to different target groups.
It is also effective when you have short time period to execute your campaign but not to sure which version of the ads would work the best. This is when you could run two ads with different concepts but targeting the same group of people. ( A/B Testing )

This page shows the ad details, previews, and statistics.
Statistics show
Ad Clicks
Profile Clicks
Total Clicks
Ad CTR
Avg CPC
Avg CPM
Total Spent

http://www.fg2.com	221
http://www.slideshare.net	45
http://webcache.googleusercontent.com	1

LinkedIn Direct Ads

by FGSQUARED

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 267

Statistics