2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook
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2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook

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Presented by Anothony Liem, CEO of Merah Putih

Presented by Anothony Liem, CEO of Merah Putih

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  • What can I say? We’ll discuss about it more later.
  • Merahputih started in 2010 (operation was from 2009)Merahputih means red and white the flag of indonesiaAim to build indonesia digital sceneBelief indonesia will go from consuming, sharing to transactionWe invest, provide space and infrastructure, mentoring and management
  • When you talk about Asia, you talk about everythingByt then there’s south east asia. That’s excluding india, china, japan and koreaSEA is huge, 11 countries, combined are bigger than US
  • There’s a total of more than 157 million and growing internet users in SEA
  • Compared to the developed country, most of the emerging markets still to reach the 30% penetration sweet spot
  • Historically commerce has always been SOCIAL. People dealing with People. Mistakes 101 in early E Commerce or even up to now, is most of them for some reason left out the HUMAN/ USER factor in it, or lack there of. People likes to trade, buy, sell, transact with other people. For recommendations, suggestion, advice, and referral.And now thanks to Mark and his FB, he has painted and mapping a humanly social graph where it uses social activities, behavior online, interest and likes into our pool of target market

2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook 2nd Asia eCommerce Conference 2012: eCommerce and mCommerce in South East Asia- Economic Outlook Presentation Transcript

  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • InvestmentsCopyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Too BIG to ignore. Indonesia is the largest country in SEA. 30 More than percent of the population.Copyright ©2012 Merah Putih Incubator. All Rights Source: Wikipedia as of May 2012 Reserved
  • Internet population is The LARGEST.Copyright ©2012 Merah Putih Incubator. All Rights Source: Internet World Stat as of May 2012 Reserved
  • Internet penetration still BELOW potential.Copyright ©2012 Merah Putih Incubator. All Rights Source: Internet World Stat as of May 2012 Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • 33 provinces, more than 13,000 islands, LOGISTIC nightmare (and opportunity)Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • While Mobile penetration is very high and more people are connected to the internet through mobile, mobile commerce is yet to take off. The main reason being is the lack of good solution for mobile payments. E-wallet solution from operators are not idealCopyright ©2012 Merah Putih Incubator. All Rights for e-commerce Reserved
  • Credit card penetration is still very low, with high level of fraud. iPhone is also not widely adapted. So Square might have hard time here.Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Jumio on the other hand, straight forward and more secure, might have better chance.Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • Copyright ©2012 Merah Putih Incubator. All Rights Reserved
  • @antonnyliem Mindtalk: @smutzCopyright ©2012 Merah Putih Incubator. All Rights Reserved Images credit: Shuttersto