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E-commerce accelerated on the Cloud
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E-commerce accelerated on the Cloud

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  • title
  • We are often asked the question: how did Amazon get into cloud computing? Amazon is really good at providing an immense selection of products, and of shipping those products to customers efficiently. But behind that online capability lies years of experience in providing technical services to the business that ensures our online stores are secure, fast, always available and capable of meeting huge seasonal demand.
  • To help understand why Amazon Web Services and Cloud Computing are changing IT delivery, a nice comparison to make is that of a utility like electricity. When electricity was discovered businesses would generate their own, using steam generators to power factories. When electricity was brought together under a national system of supply, it was no longer necessary for everyone to generate their own and buy and maintain their generators, you could simply tap into the grid and use what you needed, paying only for what you did use, and be assured that the electricity you consumed was consistent and always available.
  • To help understand why Amazon Web Services and Cloud Computing are changing IT delivery, a nice comparison to make is that of a utility like electricity. When electricity was discovered businesses would generate their own, using steam generators to power factories. When electricity was brought together under a national system of supply, it was no longer necessary for everyone to generate their own and buy and maintain their generators, you could simply tap into the grid and use what you needed, paying only for what you did use, and be assured that the electricity you consumed was consistent and always available.
  • To understand why there’s all this excitement, it’s helpful to look at analogies of some major changes that have occurred in other industries over time. Here’s a picture of our CEO at the museum of a beer manufacturing facility in Belgium. This is their electric generator that they used over 100 years ago. There was no electric grid or utility industry then. If you wanted electricity, you made it yourself. That probably seemed very natural at the time – but I guarantee you that making their own electricity didn’t make their beer taste any better. Well, a couple decades later, the electric grid sprang up, and companies stopped making their own electricity; that was a fundamental shift in how they consumed one of their major inputs, and this freed them up to focus on things that likely mattered a lot more to their customers – like the beer. We think the chance exists for the company-owned data center to undergo just as fundamental a transformation over the coming years, as companies realize that they don’t necessarily have to be experts in this. People are now starting to glimpse that future, and find it pretty exciting.
  • So in 2006 Amazon Web Services was born. It's mission was clear: to enable businesses and developers to use web services to scalable sophisticated applications. It's interesting to note that what we called Web Services, has now morphed into a common term 'the Cloud'. Amazon Web Services is and always has been a distinct and individual Amazon organisation.
  • And scale is something AWS is used to dealing with. The Amazon Simple Storage Service, S3, recently passed 1 trillion objects in storage, with a peak transaction rate of 750 thousand per second. That's a lot of objects, all stored with 11 9's of durability.
  • Until then no one really used it in the real worldsuddenly, you have to deal with infrastructure
  • http://www.flickr.com/photos/mutsmuts/4695658106/[[crystal ball ]]You start asking yourself all sorts of questions:how to give access to your application?What about security?How do I pick the right server size?How to avoid SPOFs?Is my infrastructure reliable? Does it scale?
  • Traditional IT capacity planning, by the very nature of the logistics of acquiring hardware, installation, configuration and networking, has to take a forward looking view. Complex estimates of the utilisation of resources are made in order to handle the peaks you anticipate. Shown here in red is the level of resources a business needs to install in order to handle the peak needs of a service. Demand on that service might vary by the time of day, week, month or year, or be driven by exceptional demand driven by promotions or seasonal events.
  • Transcript

    • 1. E-COMMERCE Accelerated on the CloudJoe Zieglerzieglerj@amazon.com@jiyosubAPAC Technical Evangelist
    • 2. Consumer (Retail) Seller IT Business Business Business
    • 3. On November 29, 2010 customers orderedmore than 13.7 million items worldwide across all product categories, which is a record breaking 158 items per second
    • 4. About AmazonHow did Amazon…Web Services Deep experience in building and ? operating global web scale systems …get into cloud computing?
    • 5. Utility computingOn demand Pay as you goUniform Available
    • 6. Utility computingOn demand Pay as you goUniform Available
    • 7. AWS MissionEnable businesses anddevelopers to use web services* to buildscalable, sophisticated applications. *What people now call “the cloud”
    • 8. AWS is a set of infrastructure building blocks
    • 9. AMAZON EC2ELASTIC COMPUTE CLOUD
    • 10. AMAZON S3SIMPLE STORAGE SERVICE
    • 11. Objects in S3 1 Trillion1000.000 750.000 500.000 250.000 0.000 650k+ peak transactions per second
    • 12. 99.999999999% DURABILITY
    • 13. THE TRADITIONAL WAY…
    • 14. Capacity planning… …capacity guessing
    • 15. Elastic capacity Traditional IT capacityCapacity Time Your IT needs
    • 16. BUY THE DVD NOW TO GET THE FULL PRESENTATION FROM THEPRESTIGIOUS SPEAKERS.Kindly email to info@reblexgroup.com to purchase the DVD