How Physicians Can Use Newsjacking And Receive Free Media Coverage

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This presentation was presented by Matthew Scott, FEED, Principal + Creative Director at the January 17th, 2013 American Academy of Cosmetic Surgeons Meeting in Las Vegas, Nevada.

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How Physicians Can Use Newsjacking And Receive Free Media Coverage

  1. 1. NewsjackYour way into breaking news storiesand generate tons of media coverage
  2. 2. What you will learn:1 A real-time strategy to generate FREE media.2 A case study that generated tons of FREE media.
  3. 3. Journalists are lookingJournalists are looking for what you know for what you know.
  4. 4. “Social media are tools.Realtime is a mindset.” - David Meerman Scott
  5. 5. 80%ofinternet Users start search onlinefor healthcare information - Pew Research (2012)
  6. 6. Over50%of people have learnedabout breaking news viasocial media rather thanofficial news sources. - Mashable (2012)
  7. 7. What’snewsjacking?
  8. 8. Become The Go-To Cosmetic SurgeonTie to breaking React in news story news story real time Content Discover
  9. 9. Newsjacking is powerful, but only when executed in real time. Monitor Social
  10. 10. Newsjacking can be inexpensive...Free $39 per month Free
  11. 11. Case Studies 1.2m  views
  12. 12. Received tons of FREE media coverage
  13. 13. Wired Breasts CoverSparks ControversyTop 10 Magazine Covers
  14. 14. How to Newsjack 1 2 3Find News Real-Time Your Take Strategy
  15. 15. Thank Youfeed. the agencyPrincipal + Creative Directormscott@feedtheagency.com @MatthewrayscottPhotos InspirationPhotopin- Creative Commons David Meerman Scott

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