How Physicians Can Use Newsjacking And Receive Free Media Coverage
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How Physicians Can Use Newsjacking And Receive Free Media Coverage

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This presentation was presented by Matthew Scott, FEED, Principal + Creative Director at the January 17th, 2013 American Academy of Cosmetic Surgeons Meeting in Las Vegas, Nevada.

This presentation was presented by Matthew Scott, FEED, Principal + Creative Director at the January 17th, 2013 American Academy of Cosmetic Surgeons Meeting in Las Vegas, Nevada.

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How Physicians Can Use Newsjacking And Receive Free Media Coverage How Physicians Can Use Newsjacking And Receive Free Media Coverage Presentation Transcript

  • NewsjackYour way into breaking news storiesand generate tons of media coverage
  • What you will learn:1 A real-time strategy to generate FREE media.2 A case study that generated tons of FREE media.
  • Journalists are lookingJournalists are looking for what you know for what you know. View slide
  • “Social media are tools.Realtime is a mindset.” - David Meerman Scott View slide
  • 80%ofinternet Users start search onlinefor healthcare information - Pew Research (2012)
  • Over50%of people have learnedabout breaking news viasocial media rather thanofficial news sources. - Mashable (2012)
  • What’snewsjacking?
  • Become The Go-To Cosmetic SurgeonTie to breaking React in news story news story real time Content Discover
  • Newsjacking is powerful, but only when executed in real time. Monitor Social
  • Newsjacking can be inexpensive...Free $39 per month Free
  • Case Studies 1.2m  views
  • Received tons of FREE media coverage
  • Wired Breasts CoverSparks ControversyTop 10 Magazine Covers
  • How to Newsjack 1 2 3Find News Real-Time Your Take Strategy
  • Thank Youfeed. the agencyPrincipal + Creative Directormscott@feedtheagency.com @MatthewrayscottPhotos InspirationPhotopin- Creative Commons David Meerman Scott