The 2013 "Starting a Business" digital brochure is provided by Jim Stonick of Federal Direct Tax Services of High Point, NC. If you have any questions regarding starting a business and/or any financial/tax related questions - please don't hesitate to contact Jim personally at (phone) 336-687-5429 or (email) jim.stonick@gmail.com
2. Products and Services • Management continuation plan. Management
continuation planning involves determin-
Provide a detailed description of the products ing how a business will continue should one
and services the business will offer. Include or more of the key employees be lost or be-
pricing, unique features, and the required level come unable to fulfill his or her duties. The
of quality. Create an appendix for any photos, plan should specify the exact procedures
technical specifications, drawings, or brochures.
The Purpose of a Business Plan for transferring duties when required, in-
cluding arrangements with vendors, banks,
A business plan is a written document created
Marketing Plan employees, and owners.
to detail all aspects of a business on a compre-
hensive level. Many banks and investors re- The marketing plan is developed by conducting
quire a written business plan before lending to, (or having conducted) market research to de- Personal Financial Statement
or investing in, a business. fine the clientele of a business and how to best A personal financial statement (PFS) is a bal-
market products and services. ance sheet for each owner on an individual
Executive Summary Sales forecast. The sales forecast is the final el- basis. It includes values and detail of all as-
ement in a marketing plan. It forecasts over a sets owned, as well as amounts and terms for
The executive summary is a summary of the
12-month period the quantities of each prod- all debt obligations.
entire plan. It should be written when all oth-
uct or service expected to be sold. It is the base
er sections of a business plan are complete and
from which the financial plan will develop. Business Agreements
should be less than one page in length. The ex-
• Incorporation agreements.
ecutive summary should include enough detail • Partnership agreements.
to allow a user to read the summary and gain a Operational Plan • LLC agreements. Consult an attorney to ensure compliance
basic understanding of the business. with state laws when forming a business entity.
The operational plan details the day-to-day op- The following issues should be addressed in an agreement
erations of a business. Items discussed in an to form a business entity.
Mission, Vision, and Description operational plan should include issues such as • Name and address of business.
location, licensing, personnel, inventory, sup- • Names and addresses of owners.
• Mission statement. The mission statement should • Description of business purpose. Products, services,
pliers, credit policies, and managing payables. market.
be less than 30 words and describe why a busi-
• Contributions to capital. Loans to the business, repayment
ness exists, as well as its fundamental purpose guarantees.
at present. Management and Organization • Special allocations for partnerships.
• Vision. The vision statement defines the in- • Number and duties of employees.
• Key employees. The term key employee refers • Responsibilities of owners. (1) Administrative duties;
tended future state of an organization. It sets (2) Services to be performed: Hours dedicated to business,
to a person or persons who will manage the
a high, long-term goal which is used to guide time off, length of commitment, wages/guaranteed pay-
business on a daily basis. Include in the list ments, contributions to retirement funds, other payments.
decisions of management and ownership.
the key employees’ talent, experience, and • Divisions of responsibility.
• Description. The description section defines
distinctive competencies brought to the busi- – Authority to: Hire and fire employees, train employees,
goals and objectives, business philosophy,
ness. Incorporate job descriptions of key em- make loans, purchase inventory and supplies, enter into
target market, industry, and the legal entity contracts, incur business debt.
ployees, as well as resumes of the owners and
under which the business will operate. – Books and records: Responsibility for bookkeeping,
key employees if using a business plan to seek accounting, and tax compliance, location of books and
financing. records, fiscal or calendar year, accounting method, tax
elections, responsibility for legal compliance.
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