2014 New Year's Resolutions - How They Are Achieved

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Results of the annual FranklinPlanner survey of New Year's Resolutions. For 2014, questions focused on HOW individuals achieve their resolutions, not just what their resolutions are.

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2014 New Year's Resolutions - How They Are Achieved

  1. 1. November 2013
  2. 2.   Sample Size of 1,039 respondents. ◦ U.S. respondents ◦ Aged 18 to 60 ◦ Nationally representative demographics Statistically significant, with sampling error at the 95% confidence rate. Source: FC Organizational Products 2014 Survey 2
  3. 3. Question: Did you set resolutions or personal goals for yourself for 2013? 45% 55% Yes No Source: FC Organizational Products 2014 Survey 3
  4. 4. Question: Which of the following best describes your primary 2013 New Year’s Resolution? 40% 36% 30% 20% 18% 12% 12% 10% 10% 8% 3% 2% 0% Become more Improve my physically fit or health lose weight Source: FC Organizational Products 2014 Survey Improve work habits/career situation Improve my financial condition Become more educated Read more Travel more Other (please specify) 4
  5. 5. Question: Which of the following helped you as you pursued your Physical Fitness/Weight Loss Resolution? Check all that apply. 80% 67% 60% 51% 40% 34% 33% 22% 20% 12% 10% 0% Created a workout plan Created an eating plan Source: FC Organizational Products 2014 Survey Used an Shared my goal Kept a journal Met with others Other (please online/software with friends to share specify) app calorie progress and/or counter, e.g. challenges MyFitnessPal 5
  6. 6. Question: Which was the most helpful? Check only one. Created a workout plan 29% Created an eating plan 22% Used an online/software app calorie counter, e.g. MyFitnessPal 18% Shared my goal with friends 10% Kept a journal 6% Met with others to share progress and/or challenges 5% Other (please specify) 10% 0% Source: FC Organizational Products 2014 Survey 5% 10% 15% 20% 25% 30% 35% 6
  7. 7. Question: Which of the following helped you as you pursued your Health Improvement Resolution? Check all that apply. 60% 50% 40% 52% 41% 27% 30% 20% 26% 24% 15% 10% 2% 0% Created an Met with your Started taking Stopped certain Shared my goal Met with others Other (please eating/diet plan doctor or other health behaviors, e.g. with friends to share specify) medical supplements smoking progress and/or specialist challenges Source: FC Organizational Products 2014 Survey 7
  8. 8. Question: Which was the most helpful? Check only one. Created an exercise plan 27% Created an eating/diet plan 24% Stopped certain behaviors, e.g. smoking 18% Met with your doctor or other medical specialist 16% Shared my goal with friends 6% Met with others to share progress and/or challenges 5% Started taking health supplements 3% Other (please specify) 2% 0% Source: FC Organizational Products 2014 Survey 5% 10% 15% 20% 25% 30% 8
  9. 9. Question: Which of the following helped you as you pursued your Work/Career Improvement Resolution? Check all that apply. 60% 50% 40% 56% 46% 35% 30% 32% 27% 25% 24% 22% 20% 10% 14% 6% 6% 0% d a plan that included specific activities and timelinesbooks on job interviews Updated my resume ead R Went Called Signed upMetincreased activity on LinkedIn heads, and/or HR Took meetings contacts to network or with management, department addressed specific employment skills Other course specify Took a training course that Held networking a time management (please Source: FC Organizational Products 2014 Survey 9
  10. 10. Question: Which was the most helpful? Check only one. Created a plan that included specific activities and timelines 30% Went on job interviews 16% Met with management, department heads, and/or HR 10% Read books 8% Took a training course that addressed specific employment… 8% Updated my resume 6% Signed up or increased activity on LinkedIn 6% Held networking meetings 5% Called contacts to network 3% Took a time management course 2% Other (please specify) 6% 0% Source: FC Organizational Products 2014 Survey 10% 20% 30% 40% 10
  11. 11. Question: Which of the following helped you as you pursued your Improved Financial Condition Resolution? Check all that apply. 60% 55% 50% 40% 38% 30% 20% 20% 19% 13% 11% 10% 0% Created a plan with weekly/monthly/quarterly goals Source: FC Organizational Products 2014 Survey Shared my goal with friends Met with a financial advisor 11
  12. 12. Question: Which was the most helpful? Check only one. Created a plan with weekly/monthly/quarterly goals 34% Kept a journal of spending 22% Tracked my spending on an online/software app 11% Shared my goal with friends 8% Met with others to share progress and/or challenges 6% Met with a financial advisor 6% Other (please specify) 13% 0% Source: FC Organizational Products 2014 Survey 10% 20% 30% 40% 12
  13. 13. Question: Which of the following helped you as you pursued your Improved Education Resolution? Check all that apply. 60% 52% 50% 41% 40% 41% 39% 30% 20% 16% 16% 14% 7% 10% 0% Took one or Took one or Read more Attended one Joined a Interviewed a Joined a book Other (please more classes more classes books than or more discussion specialist or club specify) in a classroom online previous years lectures group other practitioner on than a book a topic of club interest Source: FC Organizational Products 2014 Survey 13
  14. 14. Question: Which was the most helpful? Check only one. Took one or more classes in a classroom 48% Took one or more classes online 30% Read more books than previous years 9% Attended one or more lectures 7% Joined a discussion group other than a book club Joined a book club 5% 0% Other (please specify) 2% 0% Source: FC Organizational Products 2014 Survey 20% 40% 60% 14
  15. 15. Question: Which of the following helped you as you pursued your Increased Reading Resolution? Check all that apply. 50% 47% 40% 33% 30% 27% 27% 20% 20% 20% 20% 10% 0% Visited online bookstores for ideas, e.g. Amazon Started downloading more digital books Source: FC Organizational Products 2014 Survey Started shopping Started visiting Joined a book Signed up on an at bookstores the local library club that meets in online site that more frequently more frequently person or online recommends books, e.g. Goodreads Other (please specify) 15
  16. 16. Question: Which was the most helpful? Check only one. Started shopping at bookstores more frequently 27% Visited online bookstores for ideas, e.g. Amazon 27% Signed up on an online site that recommends books, e.g. Goodreads 13% Started downloading more digital books 7% Joined a book club that meets in person or online 7% Started visiting the local library more frequently 0% Other (please specify) Source: FC Organizational Products 2014 Survey 20% 0% 10% 20% 30% 16
  17. 17. Question: Which of the following helped you as you pursued your Increased Travel Resolution? Check all that apply. 80% 67% 67% 67% 60% 44% 44% 40% 22% 22% 20% 11% 0% d a plan with specific activities and friends locations Readto people who lived in potential travel destinations television shows specify) Talked with family, timelines Did online research about and/or Talked travel magazinesto visit Read travel books colleagues about places Watched travel Other (please Source: FC Organizational Products 2014 Survey 17
  18. 18. Question: Which was the most helpful? Check only one. Did online research about locations 44% Talked to people who lived in potential travel destinations 22% Talked with family, friends and/or colleagues about places to visit 22% Read travel magazines, books 0% 0% Source: FC Organizational Products 2014 Survey 10% 20% 30% 40% 50% 18
  19. 19. Question: Are you still working on your 2013 New Year’s Resolutions? 100% 18% 20% 20% 24% 80% 29% 33% 47% 25% 60% 75% 40% 82% 80% 80% 76% 71% 67% 53% 20% Yes No 0% Become more Improve my educated health Improve my Improve work Become more Travel more financial condition Source: FC Organizational Products 2014 Survey Read more habits/career physically fit situation or lose weight 19
  20. 20. Question: Why did you stop? Choose only one answer. Travel more 60% 54% Improve work habits/career Become more educated 40% 20% 33% situation 50% 30% 100% 22% Read more 27% 7% 10% 0% Other (please specify) 29% 8% 15% 60% 10% 29% 23% 5% 25% 5% Become more physically fit or lose Gave up Achieved The goal the goal was no longer relevant 67% 54% Improve my health 60% 11% 43% Improve my financial condition 12% 7% 76% weight 0% 8% 10% 50% 100% The goal was no longer relevant Other (please specify) Source: FC Organizational Products 2014 Survey Gave up Achieved the goal 20
  21. 21. Question: Did you set resolutions or personal goals for yourself for 2013? Question: Are you going to set resolutions or personal goals for 2014? 26% 45% 55% 20% Yes No Source: FC Organizational Products 2014 Survey 54% Yes No Don't know at this time. 21
  22. 22. Question: Which of the goals are likely 2014 Resolutions? Improve physical fitness (e.g. exercise more) 60% Improve financial situation (e.g. save… 52% Improve health (e.g. better diet, less junk food, more… 48% Lose weight 47% Improve work habits/career situation 26% Read more 26% Change overall attitude: be more “positive” 23% Improve relationships with family members… 23% Travel more 23% Become more educated (take courses) 21% Improve relationships with others… 20% Do (more) volunteer work 19% Change career or job 18% Take up a new hobby e.g. learn to paint/ski/play a… 17% Quit/cut down caffeine, sweets use 14% Reduce TV watching 8% Quit/reduce smoking cigarettes 8% Source: FC Organizational Products 2014 Survey 0% 10% 20% 30% 40% 50% 60% 70% 22
  23. 23. Question: Are you going to set resolutions or personal goals for 2014? Question: Please check all the reasons that you are going to set 2014 Resolutions. Gives me a sense of direction 26% 20% 49% Keeps me focused 54% 46% Makes me feel good about myself 37% Gives me a “sense” of achievement 35% Have always been a goal “setter” 24% To set a good example for my children (to teach them to set… Yes No Don't know at this time. 15% Only way I can get things accomplished 12% Others around me have encouraged me to set them 7% 0% Source: FC Organizational Products 2014 Survey 20% 40% 60% 23
  24. 24. Question: Are you going to set resolutions or personal goals for 2014? Question: Please share why you are not pursuing 2014 Resolutions. Check all that apply. I know what I need to do; setting goals for myself is not necessary 46% I don’t think it makes you any more likely to achieve things 26% 38% 25% I’m not a goal setting person 20% 54% 17% I’m content with my life as is I’ve set them in the past and didn’t achieve them so I don’t anymore 13% I don’t like to formally set goals because I know that I would feel… Yes No Don't know at this time. I just never get around to it 11% 10% I’m too busy 3% I’ve achieved my primary goals and don’t need to set more 3% 0% 10% 20% 30% 40% 50% Source: FC Organizational Products 2014 Survey 24
  25. 25. Location (Census Region) Education Household Income 2% 10% 14% 23% 17% 29% Middle Atlantic West North Central East South Central Mountain 15% 32% 36% New England East North Central South Atlantic West South Central Pacific 23% $0 - $24,999 $25,000 - $49,999 $50,000 - $99,999 $100,000 - $149,999 $150,000+ Less than high school degree High school degree Some college Associate or bachelor degree Graduate degree Age Gender 1% 0% 29% 38% 48% 53% 33% Male Source: FC Organizational Products 2014 Survey Female < 18 18-29 30-44 45-60 > 60 25

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