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No Time for Decline: Where the Action is Now in the Healthy Living and Aging Market  - Laura Grabarnick
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No Time for Decline: Where the Action is Now in the Healthy Living and Aging Market - Laura Grabarnick

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Laura Grabarnick, Regional Sales Manager of CogniFit, Inc. presented on Personalized Brain Fitness during the panel "No Time for Decline: Where the Action is Now in the Healthy Living and Aging Market …

Laura Grabarnick, Regional Sales Manager of CogniFit, Inc. presented on Personalized Brain Fitness during the panel "No Time for Decline: Where the Action is Now in the Healthy Living and Aging Market - Alicia Stanton."

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  • Hello, Good Morning, I am happy to be here Today I am going to present something fairly NEW yet proven to be an important part of wellness and prevention… Brain Fitness Everything starts with a great idea.
  • There is a lot we dont know about the brain but because of the Brain plasticity , like your body the brain can and needs to be trained to be efficent, sharp and focused.
  • It is conclusive that the brain has a far greater influence over the bodies state of mind then previously recognized
  • All of which will make the seeking of mental health support stigma-free for older adults and boomers
  • Advances in neuroscience and demand by baby boomers continue to drive growing activity in the field, including major initiatives by healthcare and insurance providers, seniors housing operators, the military and sports teams.
  • So how does the CogniFit Program work….. The program offers independent assessment and individualized training for 14 key cognitive skills such as memory, attention, perception and motor control It starts with a 40 min baseline assessment consisting of 18 tasks similar to those used in standard neurocognitive tests The program then builds a 24 session personalized training regimen. Each individual then trains three sessions a week for a period of 20 min each time Based on the results the training program varies from one individual to the other in level of difficulty, in the selection of tasks, and in the frequency with which each training task is used As the individual trains and achieves higher scores the task become harder, challenging yet fun and rewarding
  • Transcript

    • 1.  
    • 2. The Human Brain Copyright© 2010 CogniFit
    • 3. The decline of the cognitive abilities
        • As we age , our cognitive abilities decline (as early as 30 years old)
      -> In our aging society , people live longer, but not necessarily better Copyright 2010 CogniFit Inc.
    • 4. Brain Fitness
        • Brain fitness is the concept that cognitive abilities can be maintained or improved by exercising the brain
        • An analogy would be the way physical fitness is improved by exercising the body
      Copyright© 2010 CogniFit
    • 5. Brain Fitness Trends
      • Increased emphasis on brain maintenance in locations ranging from retirement communities to gyms
      • Physical and mental exercise will be better integrated
      • Better and more widely available assessments of cognitive function
      • Doctors will help patients change their habits
      • Insurance companies will introduce incentives
      • New cognitive interventions for the U.S. Military and TBI issue
      • Brain training will be added to corporate wellness and leadership
      Copyright 2009 CogniFit Ltd.
    • 6. Brain Fitness Opportunity
        • Consumers
        • Healthcare
        • K12 Education
        • Corporate, Military & Sports
      Copyright 2010 CogniFit Inc.
    • 7. How does the CogniFit Program work
      • Each user follows a 3 step standardized process :
      Copyright 2010 CogniFit Inc.
      • The patented methodology for measuring and training each user is unique
    • 8. Committed time required is short
      • Each training session is 20 minutes
      • 2-3 times a week
      • Each training cycle consists of 24 sessions
      • Each training cycle lasts 2-3 months
      Copyright 2010 CogniFit Inc.
    • 9.
      • THANK YOU
      • www.cognifit.com
      Copyright 2010 CogniFit Inc.

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