Technology for Aging in PlaceTechnology for Aging in Place
Laurie M. Orlov
Aging in Place Technology Watch
The reality of caregiving
• 10 million seniorslive alone
• 25%of familiescare for someone outside the
home*
• 79%of care r...
The looming crisis of care
2009 2020
55 million seniors 65+
39 million seniors 65+
*** Caregivers:
Women aged 25-44
201520...
Aging status changes vary
an individual’s needs over time
Home
Safety
Personal
Status
Personal
Safety
Personal
Health
Pers...
Providers
Seniors
Family &
Caregivers
Aging in Place depends on connected
relationships…
…Not well connected today
Copyrig...
Four aging in place technology categories
Communication
and Engagement
Home Safety and
Security
Health and Wellness Learni...
Awareness and potential use of
home technology devices among 65+
38%
40%
40%
56%
68%
60%
11%
21%
13%
36%
65%
91%
0% 10% 20...
A day in the life: Tech-enabled
relationships
•Passes doorway motion sensor
•Puts on fall detector
•Receives reminder to t...
Hubs offer a lens to view and
find Aging in Place Services
Example sites:
DiabetesMine.com
PatientsLikeMe
WebMD
Role-based...
Four aging in place technology categories
Communication
and Engagement
Home Safety and
Security
Health and Wellness Learni...
Role- and Need-based hubs will
emerge and grow
• Providing a lensto serving
aging-related roles
• Powering a community of
...
Fewer boxes, less data, more
information
• Will referral channels dominate?
Identifying and marketing to common
needs
» He...
For seniors, firms will emphasize:
• Subscription-based services
• Systems to link home to
outside – for health-related
mo...
Applications will meet social and
information needs
• Discovery and finding
people with common
interests
• Opt-in informat...
Aging in place market silos overlap
Healthcare
Role- and need-
Based hubs
Home
Automation
Services
Home Design Assistive
T...
Aging in place market silos will
overlap
• NAHB CAPS certification will
require home wirelessand
sensor networking knowled...
Eskaton Demonstration Home
Courtesy of Eskaton Senior Residence and Services 2008
•Connectivity through TV
or home compute...
How large is the market?
2008 202020152010
Growth Rate $
Time
Copyright Aging in Place Technology Watch 2009
$2 billion
$2...
$20 billion…or more?
• Games/Fitness
• Computers/TVs or Broadband TVs
• Web cameras
• Smart phones with smart apps
• Chron...
Advice to marketers
• Create a boomer-and-senior aware website
• Test usefulness with the target audience
• Narrow scope, ...
Baby boomers circa…now
Copyright Aging in Place Technology Watch
Thank you!
Laurie M. Orlov
Aging in Place Technology Watch
www.ageinplacetech.com
laurie.orlov@gmail.com
772-345-3725
Trend Report: Emerging Technologies
Upcoming SlideShare
Loading in...5
×

Trend Report: Emerging Technologies

1,198

Published on

Laurie Orlov, Founder and Analyst, Aging in Place Technology Watch presented "Technology for Aging in Place."

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,198
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
41
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Trend Report: Emerging Technologies

  1. 1. Technology for Aging in PlaceTechnology for Aging in Place Laurie M. Orlov Aging in Place Technology Watch
  2. 2. The reality of caregiving • 10 million seniorslive alone • 25%of familiescare for someone outside the home* • 79%of care recipientsare over age 50 • Average age of care recipientsis75 • Informal caregiving costsestimated at $60 billion * Care: occasional up to frequent help with ADLs or IADLs
  3. 3. The looming crisis of care 2009 2020 55 million seniors 65+ 39 million seniors 65+ *** Caregivers: Women aged 25-44 20152010 Population growth projection from US Census *Source: MetLife $38K/year for Assisted Living 2009* Cost of care? $51K/year Assisted Living** **Source Amer. Association LTC & MetLife ***Source National Clearinghouse Direct Care Workforce Growth Rate Time Copyright Aging in Place Technology Watch
  4. 4. Aging status changes vary an individual’s needs over time Home Safety Personal Status Personal Safety Personal Health Personal Medical Status Time Independent Frailer Alarm system E-mail, phone, Video, chat PERS, Fall Detection, Home Monitor Medication Reminders, Wellness Guides Chronic disease monitors Copyright Aging in Place Technology Watch
  5. 5. Providers Seniors Family & Caregivers Aging in Place depends on connected relationships… …Not well connected today Copyright Aging in Place Technology Watch
  6. 6. Four aging in place technology categories Communication and Engagement Home Safety and Security Health and Wellness Learning and Contribution Email, Chat Video Cell phone PC, Mac Security PERS Fall detection Home monitor Telehealth Medication dispensing and reminders Disease management Fitness Legacy Education and learning Volunteer, work Copyright Aging in Place Technology Watch Caregiving
  7. 7. Awareness and potential use of home technology devices among 65+ 38% 40% 40% 56% 68% 60% 11% 21% 13% 36% 65% 91% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100 % Internet monitoring w/provider communication Sensors to detect falls Electronic pillbox Activity monitor Alarms on doors and windows Personal Emergency Response Systems Aware of Would Use Derived from Healthy@Home study, AARP Foundation 2008 Copyright Aging in Place Technology Watch
  8. 8. A day in the life: Tech-enabled relationships •Passes doorway motion sensor •Puts on fall detector •Receives reminder to take meds •Gets a video call from grandkids •Requests transportation pickup •Participates in online hobby forum •Attends a distance learning course Senior living at home Long-distance Family •Makes the video call •Shares trip photos •Sets up family tree Family/Caregivers •Updates personal health record •Preloads medication canister •Sets med reminder schedule •Configures notification phone list •Receives home-related alerts Healthcare Providers •Updates personal health record •Writes ePrescription •Checks downloaded data from wearable cardiac monitor •Answers e-mail question •Provides a video consultation Copyright Aging in Place Technology Watch
  9. 9. Hubs offer a lens to view and find Aging in Place Services Example sites: DiabetesMine.com PatientsLikeMe WebMD Role-based Hub-and-spoke model (Caregiver - Senior) Need-based hub-and-spoke model (Rehab at home) Example sites: SilverPlanet.com Caring.com Grandparents.com Products Services Devices Guidance Shared Information Copyright Aging in Place Technology Watch 2009
  10. 10. Four aging in place technology categories Communication and Engagement Home Safety and Security Health and Wellness Learning and Contribution Email, Chat Video Cell phone PC, Mac Security PERS Fall detection Home monitor Telehealth Medication dispensing and reminders Disease management Fitness Legacy Education and learning Volunteer, work Copyright Aging in Place Technology Watch Caregiving
  11. 11. Role- and Need-based hubs will emerge and grow • Providing a lensto serving aging-related roles • Powering a community of shared interests • Serving caregiver family and professionals • Spanning the distance and disconnect in relationships • Building upon today’ssocial networks • Simple to use and intuitive Copyright Aging in Place Technology Watch
  12. 12. Fewer boxes, less data, more information • Will referral channels dominate? Identifying and marketing to common needs » Health and home care provider » Social services » Geriatric care managers • Who goes into the home? Built-in computers,TVs,wireless,with sensors and camerasin and around the home, easily switched on and off • Who connects the home and the individual? » ISPNetwork provider » Cable company » Security dealer » Cell or smart phone provider
  13. 13. For seniors, firms will emphasize: • Subscription-based services • Systems to link home to outside – for health-related monitoring or for sharing information • Wearable inside and outside                                                                                                                                           Copyright Aging in Place Technology Watch
  14. 14. Applications will meet social and information needs • Discovery and finding people with common interests • Opt-in information and connecting to services (health,safety,work) • Blurred life stages – available asneeded for individualsat every age • Mobile – applicationswill follow the person from home or away Copyright Aging in Place Technology Watch
  15. 15. Aging in place market silos overlap Healthcare Role- and need- Based hubs Home Automation Services Home Design Assistive Technology Copyright Aging in Place Technology Watch
  16. 16. Aging in place market silos will overlap • NAHB CAPS certification will require home wirelessand sensor networking knowledge • Home automation bundles asa service will become a feature offered through need- based hubs • Security vendors will provide interfacesfor healthcare devices • Remote healthcare will take the initiative to partner with security and home monitoring Copyright Aging in Place Technology Watch
  17. 17. Eskaton Demonstration Home Courtesy of Eskaton Senior Residence and Services 2008 •Connectivity through TV or home computer •Wellness monitoring •Cognitive fitness games •Smart reminders •Smart lighting and appliances Copyright Aging in Place Technology Watch 2009
  18. 18. How large is the market? 2008 202020152010 Growth Rate $ Time Copyright Aging in Place Technology Watch 2009 $2 billion $20 billion… •Games/Fitness •Computers/TVs •Web cameras •Smart phones •Chronic disease mgmt •Caregiving •Home automation •Mobility aids •Fall detection •Fall prevention •Car safety technology •???
  19. 19. $20 billion…or more? • Games/Fitness • Computers/TVs or Broadband TVs • Web cameras • Smart phones with smart apps • Chronic disease mgmt • Caregiving portals • Home automation • Mobility aids • Fall detection, fall prevention • Car safety technology • And the enabling infrastructure… Copyright Aging in Place Technology Watch
  20. 20. Advice to marketers • Create a boomer-and-senior aware website • Test usefulness with the target audience • Narrow scope, broaden messaging • Be wary of box obsolescence • Give away device and sell service • Offer the free trial • Add related and useful value • Add the community to the product • Monitor reputation on consumer websites • Cultivate members of other markets -- early
  21. 21. Baby boomers circa…now Copyright Aging in Place Technology Watch
  22. 22. Thank you! Laurie M. Orlov Aging in Place Technology Watch www.ageinplacetech.com laurie.orlov@gmail.com 772-345-3725
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×