$tart $martA Guide to Second Semester Recruitment and Retention
Membership Recruitment A well-planned, aggressive second semester recruitment campaign can strengthen a chapter and increase its membership.
Recruitment: Goals & Game Plans Get New Members What to Say What to Do Where to Look Second Semester Business Reasons to Join Welcome Back Invitations Students Party Scholarships, Networking, Underclassmen Travel, Leadership, Fun
Recruitment: FBLA-PBL Benefits Students: Sharpen Business Skills Become Leaders Meet People Earn Scholarships Gain Community Service Experience Earn Recognition Travel
Recruitment: Networking Tips Be Curious Everyone loves to talk about him or herself Ask open-ended questions like “What are your hobbies and interests?” Be Brief If you can’t interest someone in what you are saying, you are probably taking too long to say it Be Courteous Learn the person’s name and use it frequently Smile Be Direct Use eye-contact (body language is important) Be Enthusiastic It’s contagious!
Recruitment: Strategies Create posters, brochures, and bulletin boards Create an exhibit booth or have a table in a high traffic area Show pictures of past members in fun displays Create chapter T-shirts Give away food or candy Use FBLA-PBL membership poster and membership videos
Recruitment: Membership Recognition Programs February Frenzy Sign up online Sponsored by National Officers Help recruit and retain members Membership Madness and Mania Recruit 5 or 10 members Membership Achievement Equal or beat previous year membership totals 100% Class Participation All students in one class join FBLA-PBL
Retention: PD Engagement Activities The Thursday of FBLA- PBL Week is “Professional Division Engagement Day” Invite PD members and other business and community leaders to speak at a local chapter meeting.
Retention: Connect with National Officers Google Hangouts Request by e-mailing the officer you want to meet with Skype http://go.fbla.org/FBLASkypeRequest
Questions If we run out of time and are not able to answer your question, you will receive an individual e-mail response. Contact us anytime at firstname.lastname@example.org
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FBLA-PBL Week Forum FBLA, PBL, and Professional Division National Presidents kick off FBLA-PBL Week Bring plenty of questions Monday, February 11 8:00 p.m. Eastern Time