March for Babies 2013:Steps to Being a Top Chapter
Send Us Questions• @FBLA_National or @TeamYouth• Facebook.com/FutureBusinessLeader s• YouTube comment
*Each week…Over 76,900 babies are born in theUnited States Over 9,200 are born too early 540 will never celebrate their first birthday1 in 9 babies are born too soonThank you for walking for stronger, healthier babies*Facts provided by marchofdimes.com/peristats
Did you know…• In 2012 schools teams and youth organizations in total raised more than $3.3 million. FBLA-PBL raised more than $477,000, alone!• In 2012 the #1 Youth walker raised more than $80,000• 2012 FBLA-PBL Leader Board: – #1 FBLA State (Arkansas): $49,000+ – #1 PBL State (Georgia): $14,500+ – #1 FBLA Chapter (Wallkill Valley HS – NJ): $20,000+ – #1 PBL Chapter (Copiah Lincoln Community College – MS): $4,600+
How to Be a Top Team in 12-13FUNDRAISINGOnline & OfflineAPPOINTING LEADERSBrainstorming & Meeting (andexceeding) GoalsINSPIRING MEMBERSMotivation & Recognition
Online Fundraising ResourcesOFT = Online Fundraising Tool• Join or register your team at marchforbabies.org/fblapbl.• Customize your photo & update your message.SOCIAL MEDIA• Dedicate your status to your page or tweet about your team’s progress• Thank those who have donated• Set up challengesUtilize the new iPhone/Android App for easy fundraising on the go!
Offline Fundraising: Recruiting Donors ACTIVITY: Write down 10 people you can ask for donationsExamples of who to ask:• Friends at school/classmates• Family members (think extended family as well!)• Sports teams or other clubs/organizations• Religious group• Neighbors• Teachers• Members of your sorority/fraternity• Employer/Colleagues at work• Members of the community (family doctor or dentist)
Offline FundraisingEVENTS• Plan Ahead – Location, date (and rain date), time• Appeal to a WIDE audience – Set a theme – Make it instantly recognizable & easy to promote• Plan a UNIQUE and TAILORED event – Fashion Show, Coffee House, Karoke• Work with other clubs & organizations at schoolCheck out the March for Babies Youth Captains Guide(available at marchofdimes.com/youth). – How to plan a school event (pg. 10) – More fundraising ideas (pg. 13)One pager “how-to’s” and informationalvideos also available.
Additional TipsMAXIMIZE YOUR CONTACTS• Utilize email signatures & badges• Update everyone on how close your are to goal – Email, letters, social media• Use benchmarks to update the world – “We are just three $10 donations from goal!”• Set up an informational table/ booth at school – Encourage people to donate right then and there – Card donations? Set up a computer with wireless connectionFOLLOW UP• Contact people who were interested in donating, but haven’t committed• Send Thank You notes to those who have donated and let them know how close you are to goal
Brainstorming & Meeting GoalsBRAINSTORMING SESSION• List out various ways to raise funds & meet (and exceed) your goals (separately & together)• Finalize the list & create a planCREATE COMMITTEES• Assign roles & responsibilities – Marketing, Fundraising or Specific Event, Day of, etc.• Depending on size, form committees & appoint leaders• Check up on progress
Motivation & RecognitionSTAY MOTIVATED• Send updates & include the mission• Follow up individually those having difficultly fundraising• Build team spirit – Make banners, signs & t-shirts – Pre-March for Babies partyHIGHLIGHT MEMBERS & COMMITTEES• Fundraising leaders, matching gifts, milestones – In print, at meetings, with awards• Create competition between members and committees• Celebration party
Including the MissionThe mission of the March of Dimes is to improve the healthof babies by preventing birth defects, premature birth and infant mortality. We carry out this mission through research, community services, education and advocacy to save babies lives. March of Dimes researchers, volunteers, educators, outreach workers and advocateswork together to give all babies a fighting chance against the threats to their health: prematurity, birth defects, low birthweight.
Where to find more help• Your local chapter (marchofdimes.com/contactus.html)• March for Babies Blog at blog.marchforbabies.org• email@example.com• marchforbabies.org• marchofdimesyouth.com• facebook.com/marchofdimesyouth• twitter.com/teamyouth
What works for YOU?• Share your greatest success with fundraising, online or offline!• Questions?