2012 Welcome Back Webinar - Sept. 12, 2012


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Hosted by FBLA and PBL Presidents, Nikitas Kanelllakopoulos and Donnie Iorio, the Webinar Wednesday series is sure to Ignite Innovation among chapters across the nation. This webinar is designed for both members and advisers, highlighting the importance of membership recruitment and retention, running efficient chapter meetings, planning innovative service projects, and much more.

Check out the YouTube video at: http://www.youtube.com/watch?v=yZrg4zHDfpM

Also stay connected a follow our blog at: http://futurebusinessleaders.edublogs.org/?p=1308

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  • LISA : Welcome to FBLA-PBL ’s webinar designed to provide you tips to start Igniting Innovation. My name is Lisa Smothers. I serve as the Membership Director for FBLA-PBL, and I will be speaking throughout this session. We encourage you to submit questions at any time during the broadcast using the GoToWebinar tool bar at the top right of your screen. We will go over questions at the end of this presentation.
  • LISA: Welcome back to an exciting, new membership year and to the first in our series of Webinar Wednesdays. In order to promote FBLA-PBL, it is important that you have a snapshot of Future Business Leaders of America-Phi Beta Lambda. We are a non-profit educational association with a quarter million members preparing for careers in business and business-related fields. There are four divisions. The high school is the largest division with 209,000 members, while the middle school division has more than 18,000 members. PBL, the postsecondary division, has approximately 11,000 members and the Professional Division reaches over 3,000 members. FBLA-PBL is recognized by several educational associations as well as the U.S. Department of Education.
  • LISA: Today, we are pleased to have a special guest with us. He was a former FBLA National Officer and he currently serves as the PBL National President. Giving greetings on behalf of the FBLA and PBL National Officer Teams, please welcome from the State of South Carolina . . . Donnie Iorio.
  • LISA: Thank you, Donnie. Donnie will be available with me during the question and answer session later in the presentation. He will also be moderating the questions. Again, both will be on hand for the question and answer portion of this webinar. Let ’s talk about our mission statement which is to bring business and education together in a positive working relationship through innovative leadership and career development programs. We do this though service projects that help both the school and the community, state and national leadership conferences where students can network with their peers and business leaders from across the country, and co-curricular activities such as the stock market game, and the Virtual Business Challenge. Knowing and understanding our mission will help you sell the benefits of FBLA-PBL to students, administrators, and the community.
  • LISA : Every year we send chapters a membership poster that advisers can display in their classroom or around campus. It follows the membership theme which is “Igniting Innovation”. There is also an online video for each division on the home page of our web site. This recruitment tool, at just over two minutes in length, was designed for advisers to play at the beginning of a class. Students should pay dues right away so they can be submitted by October 20, which is the first membership deadline. With their membership, students receive national publications. Remember, students do not receive membership benefits until dues are paid.
  • LISA: The most important resource that any chapter has is its membership. Many local chapters form a recruitment committee that involves both new and returning members. Get the word out about FBLA-PBL! Remember, people like visuals. Create a chapter display case and keep it up-to-date with pictures, articles, and awards or sponsor a Meet and Greet Booth. Design chapter t-shirts or polos for all members to wear on the day of chapter meetings. MarketPlace can make customer chapter t-shirts for your local chapter. Talk it up! Members who are enthusiastic about FBLA-PBL will spark an interest in other prospective members.
  • LISA: Recruitment is an ongoing process and builds diversity in the group which makes for rich brainstorming sessions, unique projects, and lightened individual workloads. The members of FBLA-PBL are the backbone of the organization. To maintain this membership and continue to expand, the local chapter officers must take responsibility to recruit members. Chapters that are successful in increasing membership numbers have found that the key to growth is planning and implementing a variety of different chapter activities such as ice cream socials, business tours, and community service activities.
  • LISA: Set a goal for your chapter. How many new members would you like to gain? It ’s always good to overshoot on your goals and set high expectations. Next, make a game plan. Create a list of steps you will take in order to recruit your new members. What kind of people are you looking to attract? How will you advertise? What will you say once you have caught the attention of the new members? Don ’t forget about those who were members of your chapter last year. You should rely on them for help with your recruiting efforts.
  • LISA: Active, long term members are vital to your chapter ’s success. They are your source of leadership and serve as important role models for new members and can carry on the torch into the next year. Get them involved in the recruitment activities and special projects that are designed to bring in new members. Have them distribute brochures and information packets about your chapter activities to potential members who visit your meetings. Tabling is among the most effective recruitment strategies. Members could take shifts at an informational table in high traffic areas at different sporting events, in the student union or cafeteria, or at an activities fair. An effective table or booth is colorful, interactive, and informative. Try having candy at the table, showing a membership video, or displaying a chapter scrapbook. Members should attend local and state activities and events.
  • LISA: FBLA’s  September Sweeps  is here. Benchmark activities include recruiting five paid freshman members, setting and achieving a membership percentage goal increase for paid members, and developing and implementing a recruitment and retention marketing plan.   A pin will be awarded to each local chapter president that meets the criteria and completes an online form. All chapter delegates that complete the September Sweeps Program and attend the NFLC will receive a ribbon. The top ten states with the most chapters achieving September Sweeps based on weighted percentage of total chapters within the state will receive national recognition. The form is interactive and online. Check out our web site to sign up!
  • LISA: You need to plan to meet on a regular basis--How often will be up to the adviser. With other school organizations and clubs competing for membership, it is important that FBLA-PBL make lasting impression on prospective new members. Publicity is critical in order to communicate to your students what FBLA-PBL does, what it stands for, and the opportunities any person can experience as a member. Remember – food helps!
  • LISA : Developing an agenda is extremely important to allow everyone to stay on track and focused on our mission. Have your officers discuss the different activities that the local chapter will participate in. Photocopy and hand out a recruitment brochure highlighting events and important dates. If your officers utilize an agenda to stay organized and make the meetings informative and fun, you will be well on your way to a successful year.
  • LISA: FBLA-PBL members have grown up with technology, so use it to your advantage. When students sign up to become a member of your chapter, record their cell phone numbers and e-mail addresses. Divide up the list among your local chapter officers so that they can text reminders to all members about meetings, projects, or activities Have your members go through the various sections of the National Web site– there is a wealth of information on conferences, scholarships, programs, and activities. In addition, FBLA-PBL has a Facebook page, a twitter account, linked in groups, and a national blog. The blog is updated frequently and contains chapter management and recruitment tips as well as information on national officer programs.
  • LISA: FBLA-PBL offers several incentives to local chapters and members to help build membership. Members recruiting either 5 or 10 new members are rewarded with a certificate of recognition through the Membership Madness and Membership Mania programs. Chapters are recognized with certificates of recognition for maintaining or increasing their membership totals from the previous year or signing up all students in one class for FBLA-PBL. Please note: you may only receive 100% class participation for one class each year. April 1 is the deadline for these awards.
  • LISA: Our curriculum-related programs provide our members with unique opportunities to practice the skills and knowledge that they are learning in the classroom. Let ’s a popular topic that your chapter can focus on with one of our national programs – Financial Literacy. We have two programs that cover this topic. New this year is the virtual business finance challenge which is based on the Virtual Business Personal Finance 2.0 Web Based Simulation. FBLA members test their skills and managing their own financial lives and compete against students from across the country. The first place indivual or team from the Fall round and the Spring round will be awarded $500. We also have America Saves. Which is is a program of the Consumer Federation of America (CFA) centered around America Saves Week (February 25 – March 2), and is national effort aimed teaching and motivating students to save money through financial action—making a commitment that they will spend less than they make and save the difference. CFA provides training to advisers and students, materials, resources, and many events are sponsored by business partners and include cash awards. Information on these programs and all of our partners can be found on the Chapter Management Handbook or online under Membership Benefits .
  • LISA: Our organization also encourages local chapters to promote our National Celebrations. November 15 is recognized each year as American Enterprise day and is set aside to salute and promote the American free enterprise system and to teach others about it. FBLA-PBL week is the second week of February. During this time, chapters are encouraged to publicize their success, boost their membership, and gear up for their Spring activities. Many chapters plan special activities for each day of the week. As FBLA-PBL Week coincides each year with National Career and Technical Education Month, this is an excellent time to inform the public about school-to-work activities and programs in general.
  • LISA: Sponsor high visibility community service activities that will help generate publicity for your local chapter. Get involved with other organizations in your school and their activities, or invite them to join yours. Ask for everyone ’s opinions on chapter events. Don ’t forget, people work hard for what they are a part of building.
  • LISA : FBLA-PBL offers a program described in the Recognition section of the Chapter Management Handbook called the Business Achievement Awards for FBLA (BAA), and the Career and Membership Achievement Awards (CMAP) for PBL. Everything is online and interactive. There is no paperwork! There is a heavy emphasis on education with integrated classroom projects. Each level builds upon the other with the top level being recognized at the National Leadership Conference. Preview activities for each level are included online under the BAA or CMAP tabs on the national web site. Remember, advisers must register students in the Adviser Area of the Web site before students can log on with a log in and password.
  • LISA: FBLA-PBL provides students with many different travel opportunities. The National level offers a leadership conference in the Fall that is designed to jump-start your FBLA-PBL year. This conference is offered in three different locations: Indianapolis, IN – November 2-3; Denver, CO – November 9-10, and Charlotte, NC – November 16-17. To register, go to our web site at www.fbla-pbl.org and click on conference. An NFLC promotional video that can be shown at a local chapter meeting is also located in this area of our Web site.
  • LISA: The National Leadership Conference (NLC) concludes the year and sets the stage for the upcoming school year. The best and the brightest of FBLA and PBL convene to compete in leadership events, share their successes, and learn new ideas about shaping their career future through workshops and exhibits. Next year ’s NLC will be here before you know it, so make plans now to make sure that your chapter is in attendance. The dates will be: PBL – June 22-25 FBLA – June 27 – 30
  • DONNIE : OK . . . We had a number of questions submitted during the presentation, and we ’ll start getting to those now. If we run out of time, we will e-mail you individually to answer any question that we were not able to get to. The first question . . . . I ’d like to thank each of you for your participation today. Don ’t miss the next Webinar on the National Fall Leadership Conferences which is scheduled for Wednesday, October 5. This presentation, hosted by Richard Bowen, Conference Director, will offer a sneak peak at three upcoming NFLCs which will be held in Philadelphia, Milwaukee, and Little Rock in November. I hope you have a great week!
  • 2012 Welcome Back Webinar - Sept. 12, 2012

    1. 1. THE WEBINAR WILL BEGIN SHORTLY Lisa Smothers Membership Director Donnie Iorio PBL National President
    3. 3. FBLA-PBL OVERVIEW• Quarter Million Members• 6,000 active local chapters• No dues for advisers• Divisions • FBLA • FBLA-ML • PBL • Professional Division
    4. 4. GREETINGS FROM THE NATIONAL OFFICERTEAMS FBLA National OfficerDonnie Iorio TeamPBL National PresidentSouth CarolinaSouthern Region PBL National Officer Team
    5. 5. PROMOTE OUR MISSIONTo bring business and education together in a positive working relationship through innovative leadership and career development programs.
    6. 6. FOCUS ON RECRUITMENT AND RETENTION• Promote FBLA-PBL • Quarter of a Million Members Strong• Membership Poster• Publications• Pay dues early • October 20 first deadline
    7. 7. PROMOTE BENEFITS • Membership Card • Free Certification Test • Scholarships • Outstanding Leadership Opportunities
    8. 8. PLAN A RECRUITMENT CAMPAIGN• A well planned, aggressive recruitment campaign can strengthen a chapter and increase its membership
    9. 9. SET GOALS• Target—Member Increase• Make a Game Plan
    10. 10. PLAN STRATEGIES• Create posters and brochures• Create an exhibit booth or have a table in a high traffic area• Show pictures of past members in fun displays• Create chapter t-shirts• Give away food or candy• Use FBLA-PBL membership poster and membership videos• Attend local and state activities
    12. 12. PROMOTE LOCAL CHAPTER MEETINGS• How often will you meet?• What will you do to encourage students to attend?• How are you going to promote your meetings?
    13. 13. KNOW WHAT SHOULD HAPPEN AT A MEETING• Prepare an agenda and distribute at meeting • Call to Order • Calendar Overview • Guest Speaker • Date of Next Meeting • Ice Cream Social • Adjournment
    14. 14. TAKE ADVANTAGE OF SOCIAL MEDIA• National Web site • www.fbla-pbl.org• Social Media • Twitter • LinkedIn • Facebook • FBLA-PBL blog • YouTube • Flickr
    15. 15. TAKE ADVANTAGE OF MEMBERSHIPRECOGNITION PROGRAMS• Membership Madness • Recruit 5 members• Membership Mania • Recruit 10 members• Membership Achievement • Equal or beat previous year membership totals• 100% Class Participation • All students in one class join FBLA-PBL
    16. 16. NATIONAL PROGRAMS• Stock Market Game• Virtual Business Finance Challenge• America Saves Week• Job Shadow Day• Brainbench• Junior Tours
    17. 17. PROMOTE NATIONAL CELEBRATIONS• American Enterprise Day • November 15• FBLA-PBL Week • February 10-16• Community Service Day • February 16
    19. 19. GET INDIVIDUAL MEMBERS INVOLVED• Business Achievement Awards (BAA) • 4 Individual Levels • Future • Business • Leader • America• Career and Membership Achievement Awards (CMAP) • 3 Individual Levels • Director • Executive • President
    20. 20. ATTEND THE NFLC2012 National Fall Leadership Conference Indianapolis, IN—November 2-3 Denver, CO—November 9-10 Charlotte, NC—November 16-17
    21. 21. 2013 NATIONAL LEADERSHIPCONFERENCE Anaheim, California June 22-25—PBL June 27-30—FBLA National Recognition Officer Campaigns
    22. 22. QUESTIONS• If we run out of time and are not able to answer your question, you will receive an individual e- mail response.• Contact us anytime at general@fbla.org
    23. 23. CONNECT WITH US• FBLA-PBL Social Networks • Facebook • Twitter • FBLA_National • PBL_National • LinkedIn • YouTube • Flickr
    24. 24. THANK YOU FOR YOUR PARTICIPATION• 2012-2013 Tentative Webinar Wednesday Schedule• October 3 - Informative NFLCs• November 14- BAA and CMAP• December 5- Professional Division• January 9- Recruitment and Retention• February 6- FBLA-PBL Week• March 6- FBLA Competitive Events• March 13- PBL Competitive Events• May 8- NLC Anaheim