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Marcus Kern - Mobile Interactive Group - FBDGA
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Marcus Kern - Mobile Interactive Group - FBDGA

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  • 1. Working with MIG •  Our robust technology has been used by major broadcasters and media clients for over 7 years •  Voting, Polling and Real-time Interactivity through second screen solutions •  Facilitate 10,000+ interactions per second as standard across our platforms •  Incremental revenue generating services integrated with TV productions •  Platform and services have been audited by Deloitte and other compliance bodies •  High capacity throughput for interactions, voting and transactions on a global scale •  Partner of choice for BBC, ITV, Channel 5, SKY, MTV, Endemol, Fremantle and more:1 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 2. Track Record •  RTL, NL, The Voice of Holland, Facebook Voting •  BSKYB, UK, Got To Dance Series II, iPhone Voting & Polling •  Channel 5, UK, Big Brother, Facebook Voting •  Telecinco, Spain, Acorralados (Cornered), Facebook Voting •  BBC, UK, Strictly Come Dancing, Mobile internet Voting •  Seven (Fremantle), Australia, The X Factor, iPhone Voting •  BSKYB, UK, Got To Dance Series III, iPhone Voting •  ITV, UK, Dancing on Ice, Mobile Internet Voting2 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 3. The Voice of Holland The Challenge •  Facebook Voting – 1st FB voting app in NL •  Aggregation to traditional formats (IVR, SMS) •  Pricing – FB credits vs. Votes •  Compliance – Atomic transactions •  Peaks – TV audiences3 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 4. Extending the Conversation4 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 5. UX •  Simple Vote Screen •  Standard permissions •  No additional sign-on required •  Real-time vote wallet •  Buy votes with FB credits in bundles5 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 6. Scope What we did do •  Create an independent high performance interaction PLATFORM •  Built the FB app •  Use FB credits •  Co-branding (Vodafone) What we didn’t do •  Social dialogue moderation •  Data harvesting for targeted CRM6 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 7. MIG mVoy Engage What mVoy Engage does •  Registration, data storage •  Vote purchase –  FB credits –  iTunes –  PSMS •  Voting –  Candidate details, properties –  Vote windows –  Counting & aggregation •  Client Accounting •  Refunds, Customer Care, Reporting,… 10000 votes/s7 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 8. MIG Technologies •  Erlang •  RIAK & leveldb •  Redis •  Ubuntu8 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 9. Review What worked well •  Platform performance •  Speed of user experience •  Integration with FB/RTL •  High repeat vote per user What could be better •  Promotion on air •  Cross-chat •  Richer content9 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 10. Future mVoy Engage V2.0 release on 2 April •  Turbo voting •  Dedicated Reporting and Admin GUI for clients •  FB credits in € and £ App-side •  OpenGraph actions - ‘vote’, Timeline aggregations •  Canned content •  Video streaming / Pay to view10 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam
  • 11. Thank You Questions? If you’d like to work with or for MIG please contact the MIG Team: Marcus Kern Lars Breukers +44 7932 661 527 +31 631 649 935 Marcus@migcan.com Lars.Breukers@migcan.com http://www.facebook.com/kernelx http://www.facebook.com/breukers11 | © 2012 Mobile Interactive Group @ Facebook Developer Garage Amsterdam