Your SlideShare is downloading. ×

The State of Social

202
views

Published on

Slides from The State of Social - A Social Media workshop organized and conducted by FAIMS Media, a social media agency.

Slides from The State of Social - A Social Media workshop organized and conducted by FAIMS Media, a social media agency.

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
202
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. THE  SOCIAL-­‐CONNECTED  ERA  
  • 2. OBJECTIVES   Get  the  Message  Out  Faster  –   and  to  More  People   Build  brand  loyalty  thru     real-­‐8me  interac8ons.   Improve  Branding,  at  a  margin   of  tradi8onal  marke8ng  prices.   Get  real  quan8fiable  user  data,   to  discover  and  maximize  ROI   Viral  ac8vites  that  prompt   word-­‐of-­‐mouth  and  translate   into  Social  Commerce  by  online   sales  and  also  store  foot-­‐falls  
  • 3. THE  OPPORTUNITIES   BRAND   A WARENESS   VIRAL   M ARKETING   O PPOTUNITIES   LEAD   G ENERATION   DIGITAL  SOCIAL   PLATFORMS  CONSUMER   F EEDBACK   GENERATE   T RAFFIC   MARKET   R ESEARCH   BUILD   C OMMUNITY  
  • 4. SOCIAL  MEDIA  MARKETING  SERVICES  STRATEGY   PRODUCTION   PROMOTIONS   MANAGEMENT  Goals  and   Page  design   News  feed   Community  objec8ves     publishing   management     Content      Audience   development   Facebook   Campaign  targe8ng     adver8sing   maintenance     Applica8on      Value   development   Contests,  Offers,   Monitoring  and  proposi8on   Quizzes,  Raffles,   Repor8ng     SPECIALS    Compe88ve   Analysis  and  analysis   Op8miza8on    Implementa8on  plan  
  • 5. STRATEGY   WHAT’S  THE  BIG  STRATEGY  FOR  SUCCESS?  IT’S  NOT  ROCKET  SCIENCE  BUT  THERE  ARE  BEST  PRACTICES  &  STRATEGIES!  
  • 6. TACTIC  ELEMENTS  
  • 7. THE  PLATFORMS   SO  MANY  HAVE  COME  AND  GONE  WHICH  ONES  ARE  STILL  HERE,  AND  ROCKING  FOR  BUSINESSES?  
  • 8. PEOPLE  FOLLOW  BRANDS  ON  SOCIAL  PLATFORMS     FOR  DIFFERENT  REASONS   Most follow for incentives, Follow for news, insights, and rewards, or discounts.4 product information.54eMarketer  (Lab42  study,  August  2011)  5  LinkedIn  Follower  Analysis,  January  2012  
  • 9. THE  WORLD’S  LEADING  SOCIAL  NETWORKS   IDENTITY   RELATIONSHIPS   ACTIVITIES   Status,   Friends,  Family  &   Social  U8lity   Social  Gaming  &   Colleagues   PhotoSharing   Public   Fans  &   Real  Time   Communica8ons   Followers   Micro-­‐blogging   Professional   Colleagues  &   Professional  Iden8ty,   Network   Business  Contacts   Connec8ons  &  Insights  Source: The Nielsen Company, as quoted in the Asia Digital Marketing Association Digital Yearbook 2011
  • 10. FACEBOOK  APPLICATIONS  FAN  BASE   ENGAGE   DRIVE  SALES  Sweepstakes   User  Generated  Contest   Coupons        Sign-­‐Up  Form   Trivia   Group  Deals      Mobile  Opt-­‐In   Personality  Quiz     Games  
  • 11. FACEBOOK  APP  DATABASE  For  every  Facebook  app  you  should  be  able  to  gather  registered  user  data  and  app  usage  details.    Database  should  gather:  •  Name  •  Gender  •  Age  •  DOB  •  loca8on  •  Phone  •  Email  •  Address  •  PO  •  App  Allow  •  Address  •  Uploads  •  Clicks  •  Gameplays  Etc.    
  • 12. FAIMS  MEDIA  IN  FACEBOOK  STUDIO  EDGE  
  • 13. MOBILE  INTEGRATION   User  can  see   User  can  get  a   the  total  chops   User  can  earn   User   “chop”  by   he/she  has  and   reward  points  makes  a   scanning  the   what  they  can   for  sharing  to  purchase   shop’s  QR  code   be  redeemed   others.   for  
  • 14. SINGAPORE    MOBILE  USAGE  
  • 15. FACEBOOK  STUDIO  AWARDS  Facebook  Studio  nominates  the  four  following  awards:                  Agencies  and  brands  should  strive  to  create  apps  that  include:    1.  An  inspired,  well-­‐executed  idea  that  people  want  to  share  2.  Ideas  with  staying  power  that  transform  businesses  through  social  technology  3.  Innova8ve  uses  of  Facebook  that  make  something  happen  through  sharing    Facebook  Studio  Awards  all  entries  deemed  outstanding  examples  of  marke8ng  with  Facebook.  And  your  campaign  will  also  be  featured  on  Facebook  Studio.  
  • 16. MAKING  BRANDS  SOCIALLY  DEVOTED   Socially  Devoted  brands  are  now   ranked  by  number  of  ques8ons   they  answered  minus  ques8on   that  were  unanswered.       In  Q2,  and  once  again  in  Q3   Natur-­‐e  took  to  the  na8onal   limelight  and  the  Social  Baker   Cer8ficate  for  one  of  the  most   Socially  Devoted  brands  in   Indonesia,  surpassing  85%   response  rate  to  it’s  fans   interac8on.      And  this  is  no  small  feat!  Natur-­‐e   fan  page  claims  over  800,000   realized  fans.  Of  which  over   25,000  of  them  are  ac8ve  on  the   fan  page  on  a  daily  basis!      
  • 17. MAKING  BRANDS  SOCIALLY  DEVOTED   TOP  10  BRANDS  BY  AVERAGE   ENGAGEMENT  RATE  
  • 18.  BEST  PRACTICE  –  HAVE  A  RESPONSE  PLAN!  
  • 19.  BEST  PRACTICE  –  PREVENTION     WHY  DO  SO   MANY  BRANDS   FEAR  ENTERING   THE  SOCIAL   ARENA?          
  • 20. Facebook  Ads   Dispelling   t he   C onfusion  I   c an’t   k eep   u p   Newsfeed?   What   i s   t he   with   t hese   Power   E ditor?   Ticker?   I   d on’t   difference   I’m   C onfused.   changes!   What   i s   t hat?   hear   a nything   between   e ach   Wcking.   of   t hese   a ds?   955  Million   543  Million   67%   29%   Mobile   Y OY   Overall   Y OY   *Monthly   U sers   *Mobile   M onthly   U sers   Growth   Growth   *Results  as  of  June  1012  via  Facebook   Seems  like  there’s  a  growing  audience  to  message  with  ads.  Right?  
  • 21. FACEBOOK  REACH  BUY  –  A  SUCCESS  ELEMENT  
  • 22. HOW  CAN  YOU  USE  EACH  OF  THESE  ADS?   MARKETPLACE   A DS   PROMOTED   &   P AGE   P OSTS   SPONSORED   S TORIES   PREMIUM   A DS  AcquisiWon   N ew   U ser   Engaging   N ew   &   Fans   &   F riends   o f   High   I mpact   T argeWng   TargeWng   Current   F ans   Fans   T argeWng     Appears:   Appears:   Appears:   Appears:   Right   C olumn   Right   C olumn   &   T icker   Right   C olumn   &   T icker   Homepage   On  average,  when  there  is  a  good  image  and  prompWng  wording,     plus  a  good  brand  offer  there  is  a  gain  of  1  fan  per  3  clicks  
  • 23. WHAT  ARE  SOME  BEST  USES  &  PRACTICES?  PAGE  POST  ADS  &  SPONSORED  STORIES:    Best  for  driving  engagement  to  a  fan  page  and  increase  talking  about  this  (TAT).   Sponsored  Stories   Page  Post  
  • 24. WHAT  ARE  SOME  BEST  USES  &  PRACTICES?   Important  news  or   applica8on  informa8on   should  be  pinned  in  the   8meline.     WHY?     Because  when  fans  click  on   the  ads,  they’ll  know  the   news  update  happened  in   the  fan  page.  
  • 25. WHAT  ARE  SOME  BEST  USES  &  PRACTICES?  STANDARD  AD  –  to  promote  applica8ons.  
  • 26. FACEBOOK  OFFERS     DESIGNED  TO  BE  VIRAL!       This  product  has  proven  8me  and     again  to  generate  measurable     sales  (and  provide  real  ROI!)  and     also  build  new  Page  fans.         When  users  claims  an  offer  from     their  newsfeed,  a  story  is       generated  which  is  shared  with  all     their  friends.           So  unlike  a  typical  coupon/   voucher  which  is  between  a     business  and  a  customer,  Offers     allow  a  users’  friends  to  see  and     share  Offer  claim  stories.    
  • 27. ATTRIBUTION  NEEDED!    In  the  last  month  Facebook  saw  a  +43%  organic  search  increase      
  • 28. SUCCESSFUL  STRATEGIES  &  BEST  PRACTICES  
  • 29. Contest   T ips:   B rand   y our   c ontest   i mages,   describe   y our   p roducts,   u se   t wifer   # too.    Example   o f  P interest   C ontest   R esults  Contest  Life8me:  10  Days    •  1  Contest  Board,  with  23  Brand  Contest  Pins  •  139  Contest  followers  (purely  on  the  contest  pin  boards)  •  452  Re-­‐Pins  in  total    
  • 30. PROFILE  PAGE   We  recommend  using  strategy   banners  for  communica8ng   pictorial  messages  of  your  cross   planorm  social  ac8vi8es  too   LinkedIn  Ads  placement  and   op8miza8on.  Help  to  get  get   yourself  known  in  the   LinkedIn  industry   community   Develop  group   conversa8ons  about  your   features  “products”  and   help  to  generate   recommenda8ons  
  • 31. LEAD  GENERATOR  Leads  Genera8on  is  a  key  feature  offered  by  LinkedIn  when  u8lizing  LinkedIn  Ads.      When  a  user  clicks  on  an  adver8sement,  they  will  be  asked  if  they  wish  for  the  adver8sing  company  to  contact  them.    If  they  click  YES,  their  details  will  be  sent  to  the  adver8sers  account,  and  a  message  can  then  be  sent  to  the  user  who  clicked  on  the  adver8sement.    
  • 32. TARGETED  ADS  –  A  SUCCESS  ELEMENT  Different  categories  for   Very  targeted:     ads  targe8ng   Ex:  Males  based  in  Singapore,       Job  Seniority:  CXO/Director/Owner/Partner/Senior/VP/Manager  
  • 33. Foursquare  
  • 34. OUR  CORE  CAPABILITIES  PRODUCTION   SEARCH   PLATFORMS   SOCIAL   MOBILE  •  Websites   •  SEO   •  Facebook   •  Facebook   •  SMM   Marke8ng   Marke8ng  •  Applica8ons   •  Paid  Search   •  Twiqer     •  Strategy   •  Mobile  •  Content   •  Video   •  LinkedIn   Development   Op8mized   Management   Op8miza8on   Content   Systems   •  Pinterest   •  Promo8on   •  Link  Building   •  Mobile  •  E-­‐Commerce   •  Foursquare   •  Community   Adver8sing   •  Targeted   Management  •  Mobile   Display   •  Instagram   •  QR  Code   Website   Adver8sing   •  Facebook   Marke8ng     Adver8sing  •  Mobile   Applica8ons  
  • 35. SOME  OF  OUR  CLIENTS  WHO  ARE  ROCKING  ON  FACEBOOK!   73,000+  FANS   63,000+  FANS   13,000+  FANS   43,000+  FANS   915,000+  FANS   56,000+  FANS   106,000+  FANS   190,000+  FANS   153,000+  FANS   203,000+  FANS   174,000+  FANS  
  • 36. SOME  OF  OUR  CLIENTS  WHO  ARE  ROCKING  ON  FACEBOOK!   66,000+   FANS   73,000+   60,000+  FANS   95,000+  FANS   13,000+   62,000+  FANS   82,000+  FANS   89,000+  FANS   54,000+  FANS   53,000+  FANS   52,000+  FANS   179,000+  FANS   288,000+  FANS   12,000+  FANS  
  • 37. FAIMS  MEDIA  BRAND  TRACKRECORD   These  are  just  some,  and  there  are  many  more!   How  about  yours  too?  
  • 38. AUTOMATION  TOOLS  
  • 39. End  of  2012  FAIMS  Solu8ons  launched  the  Template  Apps,  a  solu8on  catering  primarily  to  the  small  and  medium  enterprises,  as  well  as  individuals  looking  to  establish  and  make  viral  their  products  or  brand  via  social  media  marke8ng,  and  at  an  amazingly  affordable  price.        
  • 40. FAN  GATE   Step  1  –  Install  App   Step  2  –  Allow  Func8on  
  • 41. ANNOUNCEMENT  TAB   How  to  use  it?   Use  this  when  you  have  any   content  that  you  deem  to  be   exclusive  or  otherwise  “private”   enough  that  you  can  restrict  it  to   your  fan  popula8on.       This  works  well  for  product   launches,  exclusive  offers,  sneak   peeks,  exclusive  interviews,  and   the  like.          
  • 42. SWEEPSTAKE  APP   How  to  use  it?   Use  this  app  when  you  want  to  find   out  the  opinion  of  the  public  on  your   product.       Or,  when  you  want  to  spread  the  word   about  not  just  your  brand  but  an   event,  a  specific  product  or  something   you  want  people  to  make  viral.       This  app  is  also  good  for  increasing  fan   numbers  on  your  fan  page.  
  • 43. PLEDGE  APP   How  to  use  it?   Use  it  when  you  have  a  reasonably   strong  theme  that  will  strike  a  chord   with  most  people.       Typically,  any  theme  that  can  be  seen   as  a  pe88on  or  a  call-­‐to-­‐ac8on  can   work  rather  successfully.       A  Pledge  app  is  a  very  popular   applica8on  amongst  a  younger  target   demographic  because  of  its  ability  to   unite  people  around  a  cause  or   movement.    
  • 44. TWITTER  TAB   How  to  use  it?   Run  inter-­‐planorm  contests,   campaigns,  and  even  just  shout  outs.       Don’t  alienate  your  followers  on  one   planorm,  while  scrambling  to  gain   followers  on  another.       The  Twiqer  tab  allows  you  to  work  on   both  planorms  simultaneously,  with   different  angles  and  a  different  tone,   with  success.    
  • 45. VOUCHER  APP   How  to  use  it?   Some8mes,  using  vouchers  that  give  a   %  off  is  more  effec8ve  than  a  voucher   with  a  fixed  price  on  it.       Alterna8vely,  the  common  popular   voucher  is  a  spend  X,  get  Y  off.       However,  this  should  be  used  with   care,  as  it  can  create  nega8ve   aqen8on  if  X  is  too  high  and  Y  is  too   low.    
  • 46. PHOTO  CONTEST  APP   How  to  use  it?   Photo  contests  apps  allow  companies   and  brands  to  directly  involve  their   users  in  online  branding  and  viral   marke8ng.       In  our  studies  and  experience,  when   fans  are  presented  with  the   opportunity  to  win  prizes  based  on   their  crea8vity,  they  show   tremendously  amazing  results.        
  • 47. Our  mission  is  SOLUTIONS!      Our  passion  is  INNOVATION!      Our  playground  is…    the  SOCIAL  PLATFORMS!    
  • 48. IN  THE  LAST  MONTH…  1.  Google    2.  Google.com.sg    3.  Facebook    4.  YouTube    5.  Yahoo!    6.  Wikipedia    7.  Windows  Live    8.  LinkedIn    9.  Amazon.com    10.  Twiqer          Facebook:   Twifer:  2.3%  of  the  Internet  Popula8on     2.6%  of  the  Internet  Popula8on    In  the  last  month  Facebook  saw  a   In  the  last  month  Twiqer  saw  a  -­‐0.22%  +43%  organic  search  increase     organic  search  decrease.      YouTube:  1.6%  of  the  Internet  popula8on      In  the  last  month  YouTube  saw  a  -­‐0.04%  organic  search  decrease.      Source:  Alexa  Ranking—Top  organic  searched  sites  in  Indonesia