SOCIAL MEDIA STRATEGY for Event Agencies

1! Social media for events Fair Use This document has been prepared speciﬁcally for your exclusive presenta8on. The document and contents cannot be presented to, copied, redistributed without the express wri<en authority and commercial compensa8on of FACTOR168 A.T.F. The Factor 168 Trust and is subject to commercial in conﬁdence provisions and the terms and condi8ons of FACTOR168 Crea8ve Event Company.. Your use of this document cons8tutes your agreement to the se Terms of Service. © FACTOR168 Crea8ve Event Company 2011

2! Modern ‘GLOCAL’ Communica8ons •  With the rise of the ‘networked individual’, wide spread adop8on of smartphones, and the burring of personal and professional environments – social media key to business communica8ons. •  Social Media is immediate, communal, and conversa8on Social Media driven through networked collabora8on and ac8ve par8cipa8on.

3! •  Low entry barriers, ability to go beyond boundaries of exis8ng ins8tu8ons •  ShiU from command & control mass produc8on to a more transparent, customized segmenta8on outlook. •  Best prac8ces openly shared with informal membership & mentorship – rise of organiza8onal crea8vity & individual innova8on. •  Eﬀec8ve at eleva8ng personal proﬁle and contribu8ng to brand value •  Creden8als and Personality based.

4! Paper.li LinkedIn TwiGer Groups LinkedIn Facebook 4Square Proﬁle Facebook Flikr, Last FM, ‘Fan’Page Klout Instagr.am Hootsuite Empire YouTube Avenue Membership Presence Flavors. WEB Passive me Blog PAGE Online About. Social Directories me Page

5! e so cial Th urs ome fo

6! LinkedIN•  Develop a 100% Proﬁle •  Power of Tes8monials Important •  Join & Par8cipate in Linkedin Groups •  Create Business LinkedIn proﬁle •  Share Posts across Groups

7!•  Separate Personal and Professional facebook Space through Professional ‘Fan’ Page •  Encourage fan par8cipa8on, fostering dialogue, polling •  Promote through targeted adver8sement and own broad based network linking. •  Complement Company web page

8! twitter•  Personal & Professional Handles •  Limit to 140 characters but use less for RT comments •  Employ hashtags for industry groups such as #ISES #Eventprofs •  Employ tools such as lists, Twit Cleaner, TwitPic, Paper.Li to be<er op8mise twibeeds

9! YouTUBE •  Create YouTube Channel •  Ensure You Have Permissions •  Brand Proprietary Videos •  Give Credit and be Prepared to replace soundtracks •  Consider VIMEO as a ‘mirror’

10! art o f the The d igital vers ation con

11! Strong content = strong presence •  Reﬂect Your Personality •  Have an Opinion •  Be Entertaining & Informa8ve •  Always Give Credit & Play Nice •  Imagery IS Everything

12! engagement•  Leverage oﬀ your network’s network for greater coverage •  Avoid ‘me toos’ •  Avoid ‘spamming’ and stalking •  Acknowledge ‘reach-‐outs’, Extend rela8onships and ‘soU’ touch regularly •  Don’t waste people’s 8me

13! Digital identity•  Be Authen8c – be consistent with your brand iden8ty, the culture of your business and your own dis8nct personality •  Make dis8nc8ons between business and individual presence •  Less is almost always More

14!ACTIVE •  Contribu8ng construc8ve comments on blogs, Facebook and LinkedIn Groups •  Employ ‘Gravatar’ for branding •  Website Blog •  Instant Landing Pages – about.me PASSIVE •  Associa8on, directory, event par8cipa8on lis8ngs – be astute •  Ac8vity broadcasted on services sites such as LastFM, Kiva

15! Bringing it all together •  Employ Social Media dashboards such as HootSuite to assist in the distribu8on and management of your communica8on ﬂow •  Determine your ‘post’ frequency •  Determine your ‘ﬁnal’ network des8na8on -‐ which should be your company website or instant ‘landing’ page.

16! Paper.li LinkedIn TwiGer Groups LinkedIn Facebook 4Square Proﬁle Facebook Flikr, Last FM, ‘Fan’Page Klout Instagr.am Hootsuite Empire YouTube Avenue Membership Presence Flavors. WEB Passive me Blog PAGE Online About. Social Directories me Page

18! measurement•  Number of Followers/Likes •  Number of Conversa8ons and ul8mately poten8al business •  All Social Media Plaborms have sta8s8cs inbuilt •  Klout – reasonable overview •  Empire Avenue – odd but…

19! Are you prepared to invest the time and the effort? Consistency is the key!

20! Social media Event practices FOURSQUARE -‐ GPS des8na8on, crowd sourcing, Badges FACEBOOK & LinkedIN – event scheduling/promo8on – imagery TWITTER – event dialogue with # hash tags IML Polling – Shakespeare -‐ QR Codes

21! Linkage Social Media Dashboard Twi<er Tools h<ps://hootsuite.com/login h<p://paper.li/ COURTESY OF ISTOCK.COM Online Presence h<p://thetwitcleaner.com/ h<ps://www.linkedin.com/ h<p://twitpic.com/ h<p://www.facebook.com/ Influence Measurement h<p://twi<er.com/ h<p://klout.com/home h<p://www.youtube.com/ h<p://empireavenue.com/ STAFF IMAGES h<p://instagr.am/ Instant Social Media Page h<p://www.flickr.com/ h<ps://about.me/ h<p://www.last.fm/home h<p://flavors.me/

22! Content is Mission critical

23! FACTOR168 CREATIVE EVENT COMPANY www.factor168.com Sensational events through powerful experiences

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SOCIAL MEDIA STRATEGY for Event Agencies

by FACTOR168 Creative Event Company on Nov 02, 2011

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