Web 2.0, Accessibility and  SEO Scott Gledhill standardzilla.com
Search Engine Optimisation Accessibility Technology Problems Solutions
Search Engine Optimisation http://www.flickr.com/photos/csb13/184057163/
Findability
Driving Traffic
Accessibility http://www.flickr.com/photos/pixelcore/32826662/
Universal Accessibility http://www.flickr.com/photos/vogue-qtr/377468651/
Spiders are Blind
Similar Ideas http://www.flickr.com/photos/johanna/75366971 /
Technology http://www.flickr.com/photos/nouqraz/256661254/
1999
2007
Technology  should improve  the user experience.
Multimedia
Multimedia
Flash
Flash
AJAX
AJAX
This all sounds great, but  what about   search engines?
This all sounds great, but  what about   accessibility?
SEO & Accessibility  vs  Technology http://www.flickr.com/photos/ahhyeah/82827656/
Multimedia
Multimedia
Multimedia
Flash
Flash <title> PRMLSCRM - Primal Scream - XTERMINATOR </title>
AJAX
HTML
AJAX
Javascript
Solutions http://www.flickr.com/photos/leadsoup/374510671/
Is the   technology  necessary?
JavaScript must be enabled  in order for you to use this website.
progressive enhancement
Content HTML
Content
Presentation CSS
Presentation
Behaviour AJAX
Behaviour
Content Content Content HTML
technology   should  enhance  content.
AJAX search engines screen readers consoles slow connections
AJAX
AJAX
AJAX
Keep it simple validate forms email thank you pages rating systems voting systems
sometimes  alternatives  are necessary
Flash
Flash
Video and Audio
Video and Audio
why?
 
 
user
user
user $50,000
user
SEO and Accessibility Understanding Technology Correct Implementation Content
Open Publish - Resources www.standardzilla.com
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Web 2.0 y accesibilidad

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Es una presentación sobre la cantidad enorme de problemas sobre la Web 2.0, la accesibilidad y los motores de búsqueda

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  • Technologies we use for web 2.0 How that affects SEO
  • Web 2.0 y accesibilidad

    1. 1. Web 2.0, Accessibility and SEO Scott Gledhill standardzilla.com
    2. 2. Search Engine Optimisation Accessibility Technology Problems Solutions
    3. 3. Search Engine Optimisation http://www.flickr.com/photos/csb13/184057163/
    4. 4. Findability
    5. 5. Driving Traffic
    6. 6. Accessibility http://www.flickr.com/photos/pixelcore/32826662/
    7. 7. Universal Accessibility http://www.flickr.com/photos/vogue-qtr/377468651/
    8. 8. Spiders are Blind
    9. 9. Similar Ideas http://www.flickr.com/photos/johanna/75366971 /
    10. 10. Technology http://www.flickr.com/photos/nouqraz/256661254/
    11. 11. 1999
    12. 12. 2007
    13. 13. Technology should improve the user experience.
    14. 14. Multimedia
    15. 15. Multimedia
    16. 16. Flash
    17. 17. Flash
    18. 18. AJAX
    19. 19. AJAX
    20. 20. This all sounds great, but what about search engines?
    21. 21. This all sounds great, but what about accessibility?
    22. 22. SEO & Accessibility vs Technology http://www.flickr.com/photos/ahhyeah/82827656/
    23. 23. Multimedia
    24. 24. Multimedia
    25. 25. Multimedia
    26. 26. Flash
    27. 27. Flash <title> PRMLSCRM - Primal Scream - XTERMINATOR </title>
    28. 28. AJAX
    29. 29. HTML
    30. 30. AJAX
    31. 31. Javascript
    32. 32. Solutions http://www.flickr.com/photos/leadsoup/374510671/
    33. 33. Is the technology necessary?
    34. 34. JavaScript must be enabled in order for you to use this website.
    35. 35. progressive enhancement
    36. 36. Content HTML
    37. 37. Content
    38. 38. Presentation CSS
    39. 39. Presentation
    40. 40. Behaviour AJAX
    41. 41. Behaviour
    42. 42. Content Content Content HTML
    43. 43. technology should enhance content.
    44. 44. AJAX search engines screen readers consoles slow connections
    45. 45. AJAX
    46. 46. AJAX
    47. 47. AJAX
    48. 48. Keep it simple validate forms email thank you pages rating systems voting systems
    49. 49. sometimes alternatives are necessary
    50. 50. Flash
    51. 51. Flash
    52. 52. Video and Audio
    53. 53. Video and Audio
    54. 54. why?
    55. 57. user
    56. 58. user
    57. 59. user $50,000
    58. 60. user
    59. 61. SEO and Accessibility Understanding Technology Correct Implementation Content
    60. 62. Open Publish - Resources www.standardzilla.com
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