Web 2.0 y accesibilidad
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Web 2.0 y accesibilidad

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Es una presentación sobre la cantidad enorme de problemas sobre la Web 2.0, la accesibilidad y los motores de búsqueda

Es una presentación sobre la cantidad enorme de problemas sobre la Web 2.0, la accesibilidad y los motores de búsqueda

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  • Technologies we use for web 2.0 How that affects SEO

Transcript

  • 1. Web 2.0, Accessibility and SEO Scott Gledhill standardzilla.com
  • 2. Search Engine Optimisation Accessibility Technology Problems Solutions
  • 3. Search Engine Optimisation http://www.flickr.com/photos/csb13/184057163/
  • 4. Findability
  • 5. Driving Traffic
  • 6. Accessibility http://www.flickr.com/photos/pixelcore/32826662/
  • 7. Universal Accessibility http://www.flickr.com/photos/vogue-qtr/377468651/
  • 8. Spiders are Blind
  • 9. Similar Ideas http://www.flickr.com/photos/johanna/75366971 /
  • 10. Technology http://www.flickr.com/photos/nouqraz/256661254/
  • 11. 1999
  • 12. 2007
  • 13. Technology should improve the user experience.
  • 14. Multimedia
  • 15. Multimedia
  • 16. Flash
  • 17. Flash
  • 18. AJAX
  • 19. AJAX
  • 20. This all sounds great, but what about search engines?
  • 21. This all sounds great, but what about accessibility?
  • 22. SEO & Accessibility vs Technology http://www.flickr.com/photos/ahhyeah/82827656/
  • 23. Multimedia
  • 24. Multimedia
  • 25. Multimedia
  • 26. Flash
  • 27. Flash <title> PRMLSCRM - Primal Scream - XTERMINATOR </title>
  • 28. AJAX
  • 29. HTML
  • 30. AJAX
  • 31. Javascript
  • 32. Solutions http://www.flickr.com/photos/leadsoup/374510671/
  • 33. Is the technology necessary?
  • 34. JavaScript must be enabled in order for you to use this website.
  • 35. progressive enhancement
  • 36. Content HTML
  • 37. Content
  • 38. Presentation CSS
  • 39. Presentation
  • 40. Behaviour AJAX
  • 41. Behaviour
  • 42. Content Content Content HTML
  • 43. technology should enhance content.
  • 44. AJAX search engines screen readers consoles slow connections
  • 45. AJAX
  • 46. AJAX
  • 47. AJAX
  • 48. Keep it simple validate forms email thank you pages rating systems voting systems
  • 49. sometimes alternatives are necessary
  • 50. Flash
  • 51. Flash
  • 52. Video and Audio
  • 53. Video and Audio
  • 54. why?
  • 55.  
  • 56.  
  • 57. user
  • 58. user
  • 59. user $50,000
  • 60. user
  • 61. SEO and Accessibility Understanding Technology Correct Implementation Content
  • 62. Open Publish - Resources www.standardzilla.com