SlideShare a Scribd company logo
1 of 128
Download to read offline
1
your experiences on stage
v. 07/06/2013
2RunnyCard © 2013
RunnyCard is an app for iPhone/iPad and a website
it’s a viewer of feelings
which displays the emotions experienced in a run
3RunnyCard © 2013
RunnyCard is an app for iPhone/iPad and a website
it’s an emotional displayer
which displays the emotions experienced in a run
4RunnyCard © 2013
RunnyCard is an app for iPhone/iPad and a website
it’s an emotional displayer
which displays the emotions experienced in a run
5RunnyCard © 2013
RunnyCard displays the emotions that you lived in a run
6RunnyCard © 2013
it’s a visual storyteller which enables each runner
to tell the story of his run
RunnyCard displays the emotions that you lived in a run
7RunnyCard © 2013
it’s a visual storyteller which enables each runner
to tell the story of his run
it’s an advanced Training Log
that shows your race in a visual way
RunnyCard displays the emotions that you lived in a run
8RunnyCard © 2013
#1 RE-LIVE YOUR RUN
9RunnyCard © 2013
yesterday you run a race: Naples Run 10k
10RunnyCard © 2013
this is your Training Log
…anonymous, emotionless, experts only…
11RunnyCard © 2013
RunnyCard turns it into an animated movie of your race
starring an avatar similar to you
who shows the emotions that you lived in the race
12
START
RunnyCard © 2013
13RunnyCard © 2013
14RunnyCard © 2013
15RunnyCard © 2013
16RunnyCard © 2013
17RunnyCard © 2013
18RunnyCard © 2013
19RunnyCard © 2013
20RunnyCard © 2013
21RunnyCard © 2013
22RunnyCard © 2013
FINISH
23RunnyCard © 2013
→ a single frame of an animated movie
→ a postcard/poster to share online and print
on paper or gadgets
Start km 1 km 2 Km 3 Km 5Km 4
every km/mile becomes an image:
24
#2 CREATE YOUR OWN AVATAR
RunnyCard © 2013
25RunnyCard © 2013
create an Avatar similar to you
... you are twins now...
26RunnyCard © 2013
for your avatar choose
body type; skin color
27RunnyCard © 2013
for your avatar choose
the shape of the face, nose and ears;
the shape and color of hair, eyes and mouth (1)
HAIR
28RunnyCard © 2013
EYES
for your avatar choose
the shape of the face, nose and ears;
the shape and color of hair, eyes and mouth (2)
29RunnyCard © 2013
for your avatar choose
outfit (1)
30RunnyCard © 2013
for your avatar choose
outfit (2)
31RunnyCard © 2013
for your avatar choose
shoes
32RunnyCard © 2013
edit the avatar whenever you want to adapt it to your changes
…you are skinnier, have a beard, wear glasses, etc…
- 6 kg
no more belly!
33RunnyCard © 2013
dress your avatar as you like
…dress him up with the outfit you had in the race…
34
#3 RE-CREATE YOUR OWN RACE
RunnyCard © 2013
35RunnyCard © 2013
ready to show yours deeds!
36RunnyCard © 2013
→ Pace you kept during the race
→ Physical Condition that you specified
manually enter the
Pace on the website
or app
automatically import
the Pace from
Garmin devices
automatically import
the Pace from
running App
(Runkeeper, Nike+,
Runtastic, ecc.)
PACE
manually enter the
Physical Condition Value
on the website or app
PHYSICAL
CONDITION
the Avatar comes to life based on:
37RunnyCard © 2013
enter the Pace you've kept for each km/mile
automatically import it from
running App like Nike+,
Runkeeper, Runtastic, ecc.
manually enter it on the website
or app
automatically import it from
Garmin or other GPS watches
38RunnyCard © 2013
enter a Physical Condition Value for every km/mile
that represents your feelings at that point of the race
› my legs are sooo heavy
› I’m exhausted
› my liver hurts so much
› why am I so slow?
› never, never again 42 km!
› I need a good coach..
› I’m a rookie
etc....
› I’m in a very good shape
› I’m flying…
› I’ll make my PB
› I feel invincible
› never felt so good
› no pain no gain
› I’ll speed up
ecc.
NEGATIVE POSITIVE
39RunnyCard © 2013
today I
never stop!
enter a Comment for each km/mile
40RunnyCard © 2013
insert a background music
41RunnyCard © 2013
see the race in several ways
for example only with the Avatar
42
START
RunnyCard © 2013
NAPLES RUN 10k
John Smith
4/3/2013
43RunnyCard © 2013
Km 1
4:22
NAPLES RUN 10k
John Smith
4/3/2013
44RunnyCard © 2013
Km 2
4:21
NAPLES RUN 10k
John Smith
4/3/2013
45RunnyCard © 2013
Km 3
4:15
NAPLES RUN 10k
John Smith
4/3/2013
46RunnyCard © 2013
Km 4
4:11
NAPLES RUN 10k
John Smith
4/3/2013
47RunnyCard © 2013
Km 5
4:02
NAPLES RUN 10k
John Smith
4/3/2013
48RunnyCard © 2013
Km 6
4:19
NAPLES RUN 10k
John Smith
4/3/2013
49RunnyCard © 2013
Km 7
4:55
NAPLES RUN 10k
John Smith
4/3/2013
50RunnyCard © 2013
Km 8
5:09
NAPLES RUN 10k
John Smith
4/3/2013
51RunnyCard © 2013
Km 9
5:18
NAPLES RUN 10k
John Smith
4/3/2013
52RunnyCard © 2013
Km 10
FINISH
5:35Final Time: 46:27
NAPLES RUN 10k
John Smith
4/3/2013
53RunnyCard © 2013
km 1 km 2
see the race with your Physical Condition Value
and with the places you met along the route
…monuments, landscape, historical and cultural places, etc…
54RunnyCard © 2013
55RunnyCard © 2013
56RunnyCard © 2013
57RunnyCard © 2013
58RunnyCard © 2013
59RunnyCard © 2013
60RunnyCard © 2013
61RunnyCard © 2013
62RunnyCard © 2013
63RunnyCard © 2013
64RunnyCard © 2013
65RunnyCard © 2013
66RunnyCard © 2013
see the race with your Comments
today I’ll do
my PB!
67RunnyCard © 2013
68RunnyCard © 2013
I’m in a very
good shape!
69RunnyCard © 2013
it’ll be like a
stroll in the
park
70RunnyCard © 2013
my legs feel
like a Kenyan
2013
71RunnyCard © 2013
never felt so
good !
2013
72RunnyCard © 2013
I'll finish 10'
before Mark
2013
73RunnyCard © 2013
never slow
down...
I speed up!
2013
74RunnyCard © 2013
flyiiing..
I’ll make my
PB
2013
75RunnyCard © 2013
ouch...
yesterday I
drunk too
much wine…
2013
76RunnyCard © 2013
I feel like a
sword in my
liver
2013
77RunnyCard © 2013
how long
'til the finish
line?
2013
78RunnyCard © 2013
HELP…
my legs are
sooo heavy
2013
79RunnyCard © 2013
2013
80RunnyCard © 2013
I'm a rookie!
I need a good
trainer
2013
81
#4 SHARE IT WITH THE WORLD
RunnyCard © 2013
82RunnyCard © 2013
the movie is ready to testify your deeds!
today I made
my PB
83RunnyCard © 2013
the movie can be:
SHARED ON SOCIAL SITES
youtube, facebook, twitter, g+, etc.
STORED ON YOUR COMPUTER
SMARTPHONE, IPAD AND CLOUD
SENT BY EMAIL
1
2
3
gdrive dropbox
84RunnyCard © 2013
every km/mile of the movie is an image that can be:
SHARED ON SOCIAL SITES
facebook, twitter, g+, pinterest, ecc.
PRINTED ON PAPER
in high resolution and in several dimensions
(card, A4, poster, billboard, etc.)
PRINTED ON GADGETS
t-shirt, cap, mug, mousepad, stickers, ecc.
STORED ON YOUR COMPUTER,
SMARTPHONE, IPAD E NEL CLOUD
even in hi-res for printing
SENT BY EMAIL
1
2
3
4
5
gdrive dropbox
85RunnyCard © 2013
example: put the movie on YouTube
Napoli Run 10k 2013
Gabriele Verdini
Napoli Run 10k
86RunnyCard © 2013
example: share the movie on Facebook
Napoli Run 10k 2013
Gabriele Verdini
87RunnyCard © 2013
example: share the images on facebook
Gianni Rossi shared MaxiMaratona’s photoGianni Rossi
88RunnyCard © 2013
example: print the images in different sizes
print a postcard
print a poster
print a billboard
89RunnyCard © 2013
example: print the images on gadgets
…t-shirt, sweater, cap, mug, sticker, mouse-pad, etc…
90RunnyCard © 2013
create summary images of the race
91
movies and images can be viewed on Smartphone
RunnyCard © 2013
92
#5 BECOME A STAR!
RunnyCard © 2013
93RunnyCard © 2013
you are a STAR now!
94RunnyCard © 2013
everyone has understood what you did:
YOU ARE A STAR!
you are a star because of movies
you ran a race
→ the avatar has started
running
→ videos of the race have
been created
you entered race details: you put the
videos on
YouTube,
Facebook,
etc.
your friends have seen the
videos; they commented
and joked about them
1 2 3 4
5
95RunnyCard © 2013
your exploit is everywhere: YOU ARE A STAR!
you put the
images on
Facebook,
Twitter, G+,
etc.
your friends have seen
them; they commented
and joked about them
1 2
5
you printed them
(they hung on the
wall now…even on
a billboard!)
3
you printed them
on t-shirts, mugs,
caps, etc.
4
you are a star because of images
96RunnyCard © 2013
you’ve created your Running Identity
that strengthens your Social Identity
Look how I ran
the New York City
Marathon
I am a
Runner!
wow! wow!
97
#6 PICK UP THE VALUE
RunnyCard © 2013
98RunnyCard © 2013
RunnyCard creates value for all players in the running world
1 runners
2 races
3 sponsors,
companies
99RunnyCard © 2013
the value for Runners (1)
BEST PRESENTATION FOR YOUR RACES1
RunnyCard movies and images, with the personalized Avatar who
plays your emotions, show your races in a very funny and
spectacular way
today I
flyyyyy !
100RunnyCard © 2013
the value for Runners (2)
CREATION OF PERSONAL RUNNING IDENTITY
CREATION OF PERSONAL GADGETS
INCREASE OF PERSONAL STATUS
2
RunnyCard movies and images are viral elements shared frequently by
users
visual representation of emotions you experienced allows understanding
of the race to everybody, even to no-runners
printed images and gadgets about your race complete the construction of
your Running Identity (Running Status)
101RunnyCard © 2013
the value for Runners (3)
CREATION OF A VISUAL TRAINING LOG3
RunnyCard allows you to store paces, emotions and memories
of your runs: the use of images and personalized avatar to
show your races is an impressive improvement of the traditional
(old) Training Log
Start km 1 km 2 Km 3 Km 5Km 4
4.22 4.21 4.15 4.024.11
102RunnyCard © 2013
the value for Runners (4)
INCREASE OF SATISFACTION AND FUN4
the ability to share the results of your activities with friends increases the
satisfaction and the commitment to running
103RunnyCard © 2013
RECAP: the value for Runners
INCREASE OF SATISFACTION AND FUN4
CREATION OF A VISUAL TRAINING LOG3
CREATION OF PERSONAL RUNNING IDENTITY
CREATION OF PERSONAL GADGETS
INCREASE OF PERSONAL STATUS
2
BEST PRESENTATION OF YOUR RACES1
104RunnyCard © 2013
the value for Races (1)
1 NEW ADVERTISING
RunnyCard provides organizers new and effective forms of advertising
that enhance greatly their offering to the sponsors:
movies, images and gadgets contain advertising dedicated to the
sponsors of the race
insert advertisement
at the beginning and
end of the movies
(pre-roll, post-roll)
insert advertising
in the images and
movies
105RunnyCard © 2013
the value for Races (2)
2 NEW CUSTOMIZED GADGETS
RunnyCard provides new personalized gadgets about the race:
its images can be placed on various items such as t-shirts, caps, mugs,
mouse-pads, etc..
gadgets manufacturing and shipping are handled by a dedicated external
website
106RunnyCard © 2013
the value for Races (3)
3 NEW PRODUCTS ON SALE
(MICROPAYMENTS)
organizers may offer RunnyCard services to their users for free or paid:
payments may relate to the purchase of a single content (eg. a movie)
or a subscription for unlimited use of RunnyCard in a period of time
examples:
a) it’s free to create certain types of movie or images
b) it’s free to create a limited number of movies or images
c) it’s free to create movies and images; paid their sharing or printing
d) it’s free to create movies containing initial and final advertising; paid
are movies with no advertising (subscription)
etc.
limited free contents unlimited subscription contents
107RunnyCard © 2013
the value for Races (4)
4 VIRAL ADVERTISING
VIRAL PRODUCTS ADVERTISING THE RACE
RunnyCard movies and images are viral elements shared frequently by
users: they are powerful advertising tools capable of reaching quickly a
very large audience
108RunnyCard © 2013
the value for Races (5)
5 INNOVATIVE AND PERSONALIZED PRODUCTS FOR THEIR USERS;
IMPROVEMENT IN STATUS FOR THE RACE
RunnyCard personalized products are very innovative, useful and fun.
They create a valuable "technological status" for the race, increasing
the value perceived by the users
109RunnyCard © 2013
the value for Races (6)
6 CUSTOM APP
RunnyCard can create a customized version of the app dedicated
entirely to the race
RunnyCard
Naples 10k 2013
110RunnyCard © 2013
RECAP: the value for Races
5 INNOVATIVE AND PERSONALIZED PRODUCTS FOR THEIR USERS;
IMPROVEMENT IN STATUS FOR THE RACE
4 VIRAL ADVERTISING
VIRAL PRODUCTS ADVERTISING THE RACE
3 NEW PRODUCTS
(MICROPAYMENTS)
2 NEW CUSTOMIZED GADGETS
1 NEW ADVERTISING
6 CUSTOM APP
111RunnyCard © 2013
RECAP: revenues for Races
1. Advertising on movies: advertising inserted in each frame, at the
beginning and the end of the movie
2. Advertising on images: advertising inserted on images to print or
share (postcards, posters, gadgets, etc.)
3. Customized app: customized version of the app dedicated entirely
to the race
4. Gadgets: sale of gadgets containing images created by the users
related to the race (t-shirts, caps, mugs, etc.).
5. Premium services: direct sale of some services to the users with
micropayment formula (annual subscription, creation of a greater
number of movies, etc.)
RunnyCard offers new incomes to races:
112RunnyCard © 2013
the value for Sponsors (1)
1 VIRAL ADVERTISING
VIRAL PRODUCTS ADVERTISING THE BRAND
RunnyCard movies and images are viral elements shared frequently
by users: they are powerful advertising tools for the brand capable of
reaching a very large audience
113RunnyCard © 2013
the value for Sponsors (2)
2 NEW TECHNOLOGICAL PRODUCT HIGHLY INNOVATIVE AND
CUSTOMIZABLE
RunnyCard personalized products are very innovative, useful and
fun: they increase users identification and loyalty to the brand
114RunnyCard © 2013
RECAP: the value for Sponsors
2 NEW TECHNOLOGICAL PRODUCT HIGHLY INNOVATIVE AND
CUSTOMIZABLE
1 VIRAL ADVERTISING
VIRAL PRODUCTS ADVERTISING THE BRAND
115
#6 THE RUNNYCARD EFFECT
RunnyCard © 2013
116RunnyCard © 2013
Runnycard is a worldwide innovation
a new way to represent running
understandable by everybody
RECAP: the RunnyCard Effect
117RunnyCard © 2013
RunnyCard is a visual storyteller that allows anyone to tell
the story of his own race
an engaging, exciting and detailed story
a valuable personal memory
a funny event to share with others
an extraordinary builder of Personal Running Identity
a great advertisement for runners and races
a new income for races
a new way of communicating that puts running even more
in social life!
RECAP: the RunnyCard Effect
118RunnyCard © 2013
1. represents the runner using an avatar like himself
2. visually represents the emotions and feelings experienced during
the race
3. creates a custom animated movie that shows the personal
performance in the race
4. creates custom images on their race to be shared online and
printed on paper or on gadgets
5. creates a personal training log that shows data in a visual and
animated way
competitive advantage
RUNNYCARD IS THE ONLY PRODUCT IN THE WORLD THAT:
119
#7 LAST MILE
RunnyCard © 2013
120RunnyCard © 2013
Business Model
1. SALE OF ADVERTISING
(on their own and through the races)
2. SALE OF PREMIUM CONTENTS
(on their own and through the races)
3. SALE OF RUNNYCARD SERVICES TO RACES
4. APP CUSTOMIZATION FOR RACES
RunnyCard generates revenues in several ways:
121RunnyCard © 2013
Business Model (1)
SALE OF ADVERTISING
(on their own and through the races)
1
RunnyCard inserts advertising in movies, images, gadgets and website
on the basis of commercial agreements, sale advertising is handled by:
a. RunnyCard (direct sales).
b. Media agency, companies dedicated to creating, planning, and
handling advertising for their clients .
esempio: MindShare, Google AdWords, Banzai Adv,ecc.
c. Race Organizers
122RunnyCard © 2013
Business Model (2)
SALE OF PREMIUM CONTENTS
(on their own and through the races)
2
RunnyCard offers its services to users and races with the model
Freemium/Premium specific for the web or mobile medium
on the basis of commercial agreements services are offered:
a. Free. All services are provided free of charge to users. Monetization is
achieved through advertisement (see previous slide)
b. Subscribtion. All services are available on payment of a subscription
(e.g. monthly, yearly, etc.). It integrates the monetization with
advertising
c. Premium. Some services are paid (e.g. creation of certain types of
movies or pictures, creation of a number of movies or pictures, etc.).
It integrates the monetization with advertising
123RunnyCard © 2013
Business Model (3)
SALE OF RUNNYCARD SERVICES TO RACES3
RunnyCard offers some customizations to the races on payment of a fee
on the basis of commercial agreements are offered:
a. Custom background for movies and images
b. Custom layout for movies and images
c. Custom outfit for the avatar
d. Custom sound effects
e. Custom race diplomas
124RunnyCard © 2013
Business Model (4)
PERSONALIZZAZIONE DELLA APP PER LE GARE4
RunnyCard offre alle Gare una versione della App iPhone
completamente customizzata per la loro manifestazione
in base agli accordi commerciali la App Customizzata può essere
collegata ulteriormente al sito web della Gara
(es. inserimento dei filmati direttamente nel sito web della Gara)
125RunnyCard © 2013
Time to market
→ La prima release di RunnyCard sarà disponibile a
partire da ottobre 2013
→ da maggio 2013 sono in corso le attività di contatto e
marketing con le gare e con gli sponsor
126RunnyCard © 2013
contatti
Fabrizio Fabri
Ideazione e marketing
@ fabrizio.fabri@runnycard.com
m 338 4733415
127RunnyCard © 2013
THANK YOU for running this marathon presentation with me!
…adesso vado a correre con un’amica…
128
your experiences on stage
www.runnycard.com
info@runnycard.com

More Related Content

Recently uploaded

Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 

Recently uploaded (20)

Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 

Featured

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Featured (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

Rc demo v260613_eng

  • 1. 1 your experiences on stage v. 07/06/2013
  • 2. 2RunnyCard © 2013 RunnyCard is an app for iPhone/iPad and a website it’s a viewer of feelings which displays the emotions experienced in a run
  • 3. 3RunnyCard © 2013 RunnyCard is an app for iPhone/iPad and a website it’s an emotional displayer which displays the emotions experienced in a run
  • 4. 4RunnyCard © 2013 RunnyCard is an app for iPhone/iPad and a website it’s an emotional displayer which displays the emotions experienced in a run
  • 5. 5RunnyCard © 2013 RunnyCard displays the emotions that you lived in a run
  • 6. 6RunnyCard © 2013 it’s a visual storyteller which enables each runner to tell the story of his run RunnyCard displays the emotions that you lived in a run
  • 7. 7RunnyCard © 2013 it’s a visual storyteller which enables each runner to tell the story of his run it’s an advanced Training Log that shows your race in a visual way RunnyCard displays the emotions that you lived in a run
  • 8. 8RunnyCard © 2013 #1 RE-LIVE YOUR RUN
  • 9. 9RunnyCard © 2013 yesterday you run a race: Naples Run 10k
  • 10. 10RunnyCard © 2013 this is your Training Log …anonymous, emotionless, experts only…
  • 11. 11RunnyCard © 2013 RunnyCard turns it into an animated movie of your race starring an avatar similar to you who shows the emotions that you lived in the race
  • 23. 23RunnyCard © 2013 → a single frame of an animated movie → a postcard/poster to share online and print on paper or gadgets Start km 1 km 2 Km 3 Km 5Km 4 every km/mile becomes an image:
  • 24. 24 #2 CREATE YOUR OWN AVATAR RunnyCard © 2013
  • 25. 25RunnyCard © 2013 create an Avatar similar to you ... you are twins now...
  • 26. 26RunnyCard © 2013 for your avatar choose body type; skin color
  • 27. 27RunnyCard © 2013 for your avatar choose the shape of the face, nose and ears; the shape and color of hair, eyes and mouth (1) HAIR
  • 28. 28RunnyCard © 2013 EYES for your avatar choose the shape of the face, nose and ears; the shape and color of hair, eyes and mouth (2)
  • 29. 29RunnyCard © 2013 for your avatar choose outfit (1)
  • 30. 30RunnyCard © 2013 for your avatar choose outfit (2)
  • 31. 31RunnyCard © 2013 for your avatar choose shoes
  • 32. 32RunnyCard © 2013 edit the avatar whenever you want to adapt it to your changes …you are skinnier, have a beard, wear glasses, etc… - 6 kg no more belly!
  • 33. 33RunnyCard © 2013 dress your avatar as you like …dress him up with the outfit you had in the race…
  • 34. 34 #3 RE-CREATE YOUR OWN RACE RunnyCard © 2013
  • 35. 35RunnyCard © 2013 ready to show yours deeds!
  • 36. 36RunnyCard © 2013 → Pace you kept during the race → Physical Condition that you specified manually enter the Pace on the website or app automatically import the Pace from Garmin devices automatically import the Pace from running App (Runkeeper, Nike+, Runtastic, ecc.) PACE manually enter the Physical Condition Value on the website or app PHYSICAL CONDITION the Avatar comes to life based on:
  • 37. 37RunnyCard © 2013 enter the Pace you've kept for each km/mile automatically import it from running App like Nike+, Runkeeper, Runtastic, ecc. manually enter it on the website or app automatically import it from Garmin or other GPS watches
  • 38. 38RunnyCard © 2013 enter a Physical Condition Value for every km/mile that represents your feelings at that point of the race › my legs are sooo heavy › I’m exhausted › my liver hurts so much › why am I so slow? › never, never again 42 km! › I need a good coach.. › I’m a rookie etc.... › I’m in a very good shape › I’m flying… › I’ll make my PB › I feel invincible › never felt so good › no pain no gain › I’ll speed up ecc. NEGATIVE POSITIVE
  • 39. 39RunnyCard © 2013 today I never stop! enter a Comment for each km/mile
  • 40. 40RunnyCard © 2013 insert a background music
  • 41. 41RunnyCard © 2013 see the race in several ways for example only with the Avatar
  • 42. 42 START RunnyCard © 2013 NAPLES RUN 10k John Smith 4/3/2013
  • 43. 43RunnyCard © 2013 Km 1 4:22 NAPLES RUN 10k John Smith 4/3/2013
  • 44. 44RunnyCard © 2013 Km 2 4:21 NAPLES RUN 10k John Smith 4/3/2013
  • 45. 45RunnyCard © 2013 Km 3 4:15 NAPLES RUN 10k John Smith 4/3/2013
  • 46. 46RunnyCard © 2013 Km 4 4:11 NAPLES RUN 10k John Smith 4/3/2013
  • 47. 47RunnyCard © 2013 Km 5 4:02 NAPLES RUN 10k John Smith 4/3/2013
  • 48. 48RunnyCard © 2013 Km 6 4:19 NAPLES RUN 10k John Smith 4/3/2013
  • 49. 49RunnyCard © 2013 Km 7 4:55 NAPLES RUN 10k John Smith 4/3/2013
  • 50. 50RunnyCard © 2013 Km 8 5:09 NAPLES RUN 10k John Smith 4/3/2013
  • 51. 51RunnyCard © 2013 Km 9 5:18 NAPLES RUN 10k John Smith 4/3/2013
  • 52. 52RunnyCard © 2013 Km 10 FINISH 5:35Final Time: 46:27 NAPLES RUN 10k John Smith 4/3/2013
  • 53. 53RunnyCard © 2013 km 1 km 2 see the race with your Physical Condition Value and with the places you met along the route …monuments, landscape, historical and cultural places, etc…
  • 66. 66RunnyCard © 2013 see the race with your Comments today I’ll do my PB!
  • 68. 68RunnyCard © 2013 I’m in a very good shape!
  • 69. 69RunnyCard © 2013 it’ll be like a stroll in the park
  • 70. 70RunnyCard © 2013 my legs feel like a Kenyan 2013
  • 71. 71RunnyCard © 2013 never felt so good ! 2013
  • 72. 72RunnyCard © 2013 I'll finish 10' before Mark 2013
  • 73. 73RunnyCard © 2013 never slow down... I speed up! 2013
  • 75. 75RunnyCard © 2013 ouch... yesterday I drunk too much wine… 2013
  • 76. 76RunnyCard © 2013 I feel like a sword in my liver 2013
  • 77. 77RunnyCard © 2013 how long 'til the finish line? 2013
  • 78. 78RunnyCard © 2013 HELP… my legs are sooo heavy 2013
  • 80. 80RunnyCard © 2013 I'm a rookie! I need a good trainer 2013
  • 81. 81 #4 SHARE IT WITH THE WORLD RunnyCard © 2013
  • 82. 82RunnyCard © 2013 the movie is ready to testify your deeds! today I made my PB
  • 83. 83RunnyCard © 2013 the movie can be: SHARED ON SOCIAL SITES youtube, facebook, twitter, g+, etc. STORED ON YOUR COMPUTER SMARTPHONE, IPAD AND CLOUD SENT BY EMAIL 1 2 3 gdrive dropbox
  • 84. 84RunnyCard © 2013 every km/mile of the movie is an image that can be: SHARED ON SOCIAL SITES facebook, twitter, g+, pinterest, ecc. PRINTED ON PAPER in high resolution and in several dimensions (card, A4, poster, billboard, etc.) PRINTED ON GADGETS t-shirt, cap, mug, mousepad, stickers, ecc. STORED ON YOUR COMPUTER, SMARTPHONE, IPAD E NEL CLOUD even in hi-res for printing SENT BY EMAIL 1 2 3 4 5 gdrive dropbox
  • 85. 85RunnyCard © 2013 example: put the movie on YouTube Napoli Run 10k 2013 Gabriele Verdini Napoli Run 10k
  • 86. 86RunnyCard © 2013 example: share the movie on Facebook Napoli Run 10k 2013 Gabriele Verdini
  • 87. 87RunnyCard © 2013 example: share the images on facebook Gianni Rossi shared MaxiMaratona’s photoGianni Rossi
  • 88. 88RunnyCard © 2013 example: print the images in different sizes print a postcard print a poster print a billboard
  • 89. 89RunnyCard © 2013 example: print the images on gadgets …t-shirt, sweater, cap, mug, sticker, mouse-pad, etc…
  • 90. 90RunnyCard © 2013 create summary images of the race
  • 91. 91 movies and images can be viewed on Smartphone RunnyCard © 2013
  • 92. 92 #5 BECOME A STAR! RunnyCard © 2013
  • 93. 93RunnyCard © 2013 you are a STAR now!
  • 94. 94RunnyCard © 2013 everyone has understood what you did: YOU ARE A STAR! you are a star because of movies you ran a race → the avatar has started running → videos of the race have been created you entered race details: you put the videos on YouTube, Facebook, etc. your friends have seen the videos; they commented and joked about them 1 2 3 4 5
  • 95. 95RunnyCard © 2013 your exploit is everywhere: YOU ARE A STAR! you put the images on Facebook, Twitter, G+, etc. your friends have seen them; they commented and joked about them 1 2 5 you printed them (they hung on the wall now…even on a billboard!) 3 you printed them on t-shirts, mugs, caps, etc. 4 you are a star because of images
  • 96. 96RunnyCard © 2013 you’ve created your Running Identity that strengthens your Social Identity Look how I ran the New York City Marathon I am a Runner! wow! wow!
  • 97. 97 #6 PICK UP THE VALUE RunnyCard © 2013
  • 98. 98RunnyCard © 2013 RunnyCard creates value for all players in the running world 1 runners 2 races 3 sponsors, companies
  • 99. 99RunnyCard © 2013 the value for Runners (1) BEST PRESENTATION FOR YOUR RACES1 RunnyCard movies and images, with the personalized Avatar who plays your emotions, show your races in a very funny and spectacular way today I flyyyyy !
  • 100. 100RunnyCard © 2013 the value for Runners (2) CREATION OF PERSONAL RUNNING IDENTITY CREATION OF PERSONAL GADGETS INCREASE OF PERSONAL STATUS 2 RunnyCard movies and images are viral elements shared frequently by users visual representation of emotions you experienced allows understanding of the race to everybody, even to no-runners printed images and gadgets about your race complete the construction of your Running Identity (Running Status)
  • 101. 101RunnyCard © 2013 the value for Runners (3) CREATION OF A VISUAL TRAINING LOG3 RunnyCard allows you to store paces, emotions and memories of your runs: the use of images and personalized avatar to show your races is an impressive improvement of the traditional (old) Training Log Start km 1 km 2 Km 3 Km 5Km 4 4.22 4.21 4.15 4.024.11
  • 102. 102RunnyCard © 2013 the value for Runners (4) INCREASE OF SATISFACTION AND FUN4 the ability to share the results of your activities with friends increases the satisfaction and the commitment to running
  • 103. 103RunnyCard © 2013 RECAP: the value for Runners INCREASE OF SATISFACTION AND FUN4 CREATION OF A VISUAL TRAINING LOG3 CREATION OF PERSONAL RUNNING IDENTITY CREATION OF PERSONAL GADGETS INCREASE OF PERSONAL STATUS 2 BEST PRESENTATION OF YOUR RACES1
  • 104. 104RunnyCard © 2013 the value for Races (1) 1 NEW ADVERTISING RunnyCard provides organizers new and effective forms of advertising that enhance greatly their offering to the sponsors: movies, images and gadgets contain advertising dedicated to the sponsors of the race insert advertisement at the beginning and end of the movies (pre-roll, post-roll) insert advertising in the images and movies
  • 105. 105RunnyCard © 2013 the value for Races (2) 2 NEW CUSTOMIZED GADGETS RunnyCard provides new personalized gadgets about the race: its images can be placed on various items such as t-shirts, caps, mugs, mouse-pads, etc.. gadgets manufacturing and shipping are handled by a dedicated external website
  • 106. 106RunnyCard © 2013 the value for Races (3) 3 NEW PRODUCTS ON SALE (MICROPAYMENTS) organizers may offer RunnyCard services to their users for free or paid: payments may relate to the purchase of a single content (eg. a movie) or a subscription for unlimited use of RunnyCard in a period of time examples: a) it’s free to create certain types of movie or images b) it’s free to create a limited number of movies or images c) it’s free to create movies and images; paid their sharing or printing d) it’s free to create movies containing initial and final advertising; paid are movies with no advertising (subscription) etc. limited free contents unlimited subscription contents
  • 107. 107RunnyCard © 2013 the value for Races (4) 4 VIRAL ADVERTISING VIRAL PRODUCTS ADVERTISING THE RACE RunnyCard movies and images are viral elements shared frequently by users: they are powerful advertising tools capable of reaching quickly a very large audience
  • 108. 108RunnyCard © 2013 the value for Races (5) 5 INNOVATIVE AND PERSONALIZED PRODUCTS FOR THEIR USERS; IMPROVEMENT IN STATUS FOR THE RACE RunnyCard personalized products are very innovative, useful and fun. They create a valuable "technological status" for the race, increasing the value perceived by the users
  • 109. 109RunnyCard © 2013 the value for Races (6) 6 CUSTOM APP RunnyCard can create a customized version of the app dedicated entirely to the race RunnyCard Naples 10k 2013
  • 110. 110RunnyCard © 2013 RECAP: the value for Races 5 INNOVATIVE AND PERSONALIZED PRODUCTS FOR THEIR USERS; IMPROVEMENT IN STATUS FOR THE RACE 4 VIRAL ADVERTISING VIRAL PRODUCTS ADVERTISING THE RACE 3 NEW PRODUCTS (MICROPAYMENTS) 2 NEW CUSTOMIZED GADGETS 1 NEW ADVERTISING 6 CUSTOM APP
  • 111. 111RunnyCard © 2013 RECAP: revenues for Races 1. Advertising on movies: advertising inserted in each frame, at the beginning and the end of the movie 2. Advertising on images: advertising inserted on images to print or share (postcards, posters, gadgets, etc.) 3. Customized app: customized version of the app dedicated entirely to the race 4. Gadgets: sale of gadgets containing images created by the users related to the race (t-shirts, caps, mugs, etc.). 5. Premium services: direct sale of some services to the users with micropayment formula (annual subscription, creation of a greater number of movies, etc.) RunnyCard offers new incomes to races:
  • 112. 112RunnyCard © 2013 the value for Sponsors (1) 1 VIRAL ADVERTISING VIRAL PRODUCTS ADVERTISING THE BRAND RunnyCard movies and images are viral elements shared frequently by users: they are powerful advertising tools for the brand capable of reaching a very large audience
  • 113. 113RunnyCard © 2013 the value for Sponsors (2) 2 NEW TECHNOLOGICAL PRODUCT HIGHLY INNOVATIVE AND CUSTOMIZABLE RunnyCard personalized products are very innovative, useful and fun: they increase users identification and loyalty to the brand
  • 114. 114RunnyCard © 2013 RECAP: the value for Sponsors 2 NEW TECHNOLOGICAL PRODUCT HIGHLY INNOVATIVE AND CUSTOMIZABLE 1 VIRAL ADVERTISING VIRAL PRODUCTS ADVERTISING THE BRAND
  • 115. 115 #6 THE RUNNYCARD EFFECT RunnyCard © 2013
  • 116. 116RunnyCard © 2013 Runnycard is a worldwide innovation a new way to represent running understandable by everybody RECAP: the RunnyCard Effect
  • 117. 117RunnyCard © 2013 RunnyCard is a visual storyteller that allows anyone to tell the story of his own race an engaging, exciting and detailed story a valuable personal memory a funny event to share with others an extraordinary builder of Personal Running Identity a great advertisement for runners and races a new income for races a new way of communicating that puts running even more in social life! RECAP: the RunnyCard Effect
  • 118. 118RunnyCard © 2013 1. represents the runner using an avatar like himself 2. visually represents the emotions and feelings experienced during the race 3. creates a custom animated movie that shows the personal performance in the race 4. creates custom images on their race to be shared online and printed on paper or on gadgets 5. creates a personal training log that shows data in a visual and animated way competitive advantage RUNNYCARD IS THE ONLY PRODUCT IN THE WORLD THAT:
  • 120. 120RunnyCard © 2013 Business Model 1. SALE OF ADVERTISING (on their own and through the races) 2. SALE OF PREMIUM CONTENTS (on their own and through the races) 3. SALE OF RUNNYCARD SERVICES TO RACES 4. APP CUSTOMIZATION FOR RACES RunnyCard generates revenues in several ways:
  • 121. 121RunnyCard © 2013 Business Model (1) SALE OF ADVERTISING (on their own and through the races) 1 RunnyCard inserts advertising in movies, images, gadgets and website on the basis of commercial agreements, sale advertising is handled by: a. RunnyCard (direct sales). b. Media agency, companies dedicated to creating, planning, and handling advertising for their clients . esempio: MindShare, Google AdWords, Banzai Adv,ecc. c. Race Organizers
  • 122. 122RunnyCard © 2013 Business Model (2) SALE OF PREMIUM CONTENTS (on their own and through the races) 2 RunnyCard offers its services to users and races with the model Freemium/Premium specific for the web or mobile medium on the basis of commercial agreements services are offered: a. Free. All services are provided free of charge to users. Monetization is achieved through advertisement (see previous slide) b. Subscribtion. All services are available on payment of a subscription (e.g. monthly, yearly, etc.). It integrates the monetization with advertising c. Premium. Some services are paid (e.g. creation of certain types of movies or pictures, creation of a number of movies or pictures, etc.). It integrates the monetization with advertising
  • 123. 123RunnyCard © 2013 Business Model (3) SALE OF RUNNYCARD SERVICES TO RACES3 RunnyCard offers some customizations to the races on payment of a fee on the basis of commercial agreements are offered: a. Custom background for movies and images b. Custom layout for movies and images c. Custom outfit for the avatar d. Custom sound effects e. Custom race diplomas
  • 124. 124RunnyCard © 2013 Business Model (4) PERSONALIZZAZIONE DELLA APP PER LE GARE4 RunnyCard offre alle Gare una versione della App iPhone completamente customizzata per la loro manifestazione in base agli accordi commerciali la App Customizzata può essere collegata ulteriormente al sito web della Gara (es. inserimento dei filmati direttamente nel sito web della Gara)
  • 125. 125RunnyCard © 2013 Time to market → La prima release di RunnyCard sarà disponibile a partire da ottobre 2013 → da maggio 2013 sono in corso le attività di contatto e marketing con le gare e con gli sponsor
  • 126. 126RunnyCard © 2013 contatti Fabrizio Fabri Ideazione e marketing @ fabrizio.fabri@runnycard.com m 338 4733415
  • 127. 127RunnyCard © 2013 THANK YOU for running this marathon presentation with me! …adesso vado a correre con un’amica…
  • 128. 128 your experiences on stage www.runnycard.com info@runnycard.com