Social Media strategy for BBC News - an analysis
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Social Media strategy for BBC News - an analysis

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We used data gathered from BBC News's Facebook page over a 2 month period. ...

We used data gathered from BBC News's Facebook page over a 2 month period.

Find out:
What sort of news articles and content works best on Facebook
How they approach Facebook in regards to content strategy
How they serve serious news on a social network

We hope you'll find this useful when deciding what type of content to post for your brand on social media.

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Social Media strategy for BBC News - an analysis Social Media strategy for BBC News - an analysis Presentation Transcript

  • How does BBC News do Facebook? What changes does BBC News make to achieve success on Social Media? From EzyInsights www.ezyinsights.com www.facebook.com/ezyinsights www.twitter.com/ezyinsights
  • How does BBC News do Facebook? ● Engagement - activating the audience Conversation on the page ● Sharing - growing the audience Conversation in smaller groups Encourage conversation - Increase audience
  • Most popular posts over 2 month period (August-September 2013 ) How does BBC News do Facebook?
  • Ferry smashes into cargo ship
  • Cool images from space
  • The USA nearly nuked itself (lol)
  • Pilots falling asleep while they fly you home
  • Is it rude to kiss on public transport?
  • Horrible hospital food
  • Baby pandas OMG!
  • So no serious news? Wrong!
  • USA says YES! to War
  • UK says NO! to War
  • News Roundup directed by Michael Bay
  • ● Breaking News Information can be shared incredibly quickly ● Serious news made accessible ● For some people it’s the only way they get news! BBC News: Content
  • BBC News: Content ● Conversational and general interest stories most popular by far ● Breaking news features when relevant, regardless of subject ● Politics is a black hole
  • ● On FB - prioritise ruthlessly ● Be ready to react (e.g. big TV, world, or other event) ● Play to platform strengths Facebook = Casual, conversational Conclusions
  • ● Know your audience Use data to help shape content strategy Data & Community Manager Keep learning, keep measuring Conclusions