Social Media strategy for BBC News - an analysis

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We used data gathered from BBC News's Facebook page over a 2 month period. …

We used data gathered from BBC News's Facebook page over a 2 month period.

Find out:
What sort of news articles and content works best on Facebook
How they approach Facebook in regards to content strategy
How they serve serious news on a social network

We hope you'll find this useful when deciding what type of content to post for your brand on social media.

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Transcript

  • 1. How does BBC News do Facebook? What changes does BBC News make to achieve success on Social Media? From EzyInsights www.ezyinsights.com www.facebook.com/ezyinsights www.twitter.com/ezyinsights
  • 2. How does BBC News do Facebook? ● Engagement - activating the audience Conversation on the page ● Sharing - growing the audience Conversation in smaller groups Encourage conversation - Increase audience
  • 3. Most popular posts over 2 month period (August-September 2013 ) How does BBC News do Facebook?
  • 4. Ferry smashes into cargo ship
  • 5. Cool images from space
  • 6. The USA nearly nuked itself (lol)
  • 7. Pilots falling asleep while they fly you home
  • 8. Is it rude to kiss on public transport?
  • 9. Horrible hospital food
  • 10. Baby pandas OMG!
  • 11. So no serious news? Wrong!
  • 12. USA says YES! to War
  • 13. UK says NO! to War
  • 14. News Roundup directed by Michael Bay
  • 15. ● Breaking News Information can be shared incredibly quickly ● Serious news made accessible ● For some people it’s the only way they get news! BBC News: Content
  • 16. BBC News: Content ● Conversational and general interest stories most popular by far ● Breaking news features when relevant, regardless of subject ● Politics is a black hole
  • 17. ● On FB - prioritise ruthlessly ● Be ready to react (e.g. big TV, world, or other event) ● Play to platform strengths Facebook = Casual, conversational Conclusions
  • 18. ● Know your audience Use data to help shape content strategy Data & Community Manager Keep learning, keep measuring Conclusions