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How does BBC News do Facebook?
What changes does BBC News make to
achieve success on Social Media?
From EzyInsights
www.ez...
How does BBC News do Facebook?
● Engagement - activating the audience
Conversation on the page
● Sharing - growing the aud...
Most popular posts over 2 month period
(August-September 2013 )
How does BBC News do Facebook?
Ferry smashes
into cargo ship
Cool images
from space
The USA
nearly nuked
itself (lol)
Pilots falling
asleep while
they fly you
home
Is it rude to
kiss on public
transport?
Horrible
hospital food
Baby pandas
OMG!
So no serious news?
Wrong!
USA says YES!
to War
UK says NO!
to War
News
Roundup
directed by
Michael Bay
● Breaking News
Information can be shared incredibly quickly
● Serious news made accessible
● For some people it’s the onl...
BBC News: Content
● Conversational and general interest stories most
popular by far
● Breaking news features when relevant...
● On FB - prioritise ruthlessly
● Be ready to react (e.g. big TV, world, or other event)
● Play to platform strengths
Face...
● Know your audience
Use data to help shape content strategy
Data & Community Manager
Keep learning, keep measuring
Conclu...
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Social Media strategy for BBC News - an analysis

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We used data gathered from BBC News's Facebook page over a 2 month period.

Find out:
What sort of news articles and content works best on Facebook
How they approach Facebook in regards to content strategy
How they serve serious news on a social network

We hope you'll find this useful when deciding what type of content to post for your brand on social media.

Published in: Social Media
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Transcript of "Social Media strategy for BBC News - an analysis"

  1. 1. How does BBC News do Facebook? What changes does BBC News make to achieve success on Social Media? From EzyInsights www.ezyinsights.com www.facebook.com/ezyinsights www.twitter.com/ezyinsights
  2. 2. How does BBC News do Facebook? ● Engagement - activating the audience Conversation on the page ● Sharing - growing the audience Conversation in smaller groups Encourage conversation - Increase audience
  3. 3. Most popular posts over 2 month period (August-September 2013 ) How does BBC News do Facebook?
  4. 4. Ferry smashes into cargo ship
  5. 5. Cool images from space
  6. 6. The USA nearly nuked itself (lol)
  7. 7. Pilots falling asleep while they fly you home
  8. 8. Is it rude to kiss on public transport?
  9. 9. Horrible hospital food
  10. 10. Baby pandas OMG!
  11. 11. So no serious news? Wrong!
  12. 12. USA says YES! to War
  13. 13. UK says NO! to War
  14. 14. News Roundup directed by Michael Bay
  15. 15. ● Breaking News Information can be shared incredibly quickly ● Serious news made accessible ● For some people it’s the only way they get news! BBC News: Content
  16. 16. BBC News: Content ● Conversational and general interest stories most popular by far ● Breaking news features when relevant, regardless of subject ● Politics is a black hole
  17. 17. ● On FB - prioritise ruthlessly ● Be ready to react (e.g. big TV, world, or other event) ● Play to platform strengths Facebook = Casual, conversational Conclusions
  18. 18. ● Know your audience Use data to help shape content strategy Data & Community Manager Keep learning, keep measuring Conclusions
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