CMAD 2014 Presentation

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Introduction to EzyInsights for the Community Managers Appreciation Day 2014 in Hämeenlinna, Finland.

Introduction to EzyInsights for the Community Managers Appreciation Day 2014 in Hämeenlinna, Finland.

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  • 1. INTRO Steve El-Sharawy EzyInsights @stiff Send us questions & comments! @ezyinsights
  • 2. WHY WE EXIST Duane Atkins CEO EzyInsights @arrtoo @ezyinsights
  • 3. “These tools are powerful but I don’t use them to their full potential.”
  • 4. Big data ≠ Loud data
  • 5. An easier way was needed A smarter way Content is King!
  • 6. Case Study: YleX on Facebook Average number of comments per post more than doubled
  • 7. Other stories Tori.fi - Monitor which posts are working to decide which posts to promote Spotify - Used competitor data to immediate effect
  • 8. Constantly evolving to suit customers old and new
  • 9. INTRODUCTION TO THE EZYINSIGHTS TOOL Christel Vaenerberg Business Dev. Manager @titca @ezyinsights
  • 10. What happened yesterday? Facebook Insights?
  • 11. Your daily data delivery
  • 12. Follow competitors or benchmark
  • 13. Where do you find out the Engagement?
  • 14. Engagement!
  • 15. How to listen to your community
  • 16. Conversation
  • 17. Wordcloud
  • 18. Fans: Who is important?
  • 19. Welcome to your Ambassadors
  • 20. Insights that matter!
  • 21. PUTTING THE “EZY” IN EZYINSIGHTS Janne Saarikko Expert Blogger @saarikko
  • 22. Instagram Launch Today!
  • 23. Q&A @ezyinsights
  • 24. What use is data that doesn’t drive your decisions? We track data that gives you real value. Do less, know more.
  • 25. Contact us: Twitter: @ezyinsights Facebook: fb.com/ezyinsights Duane: @arrtoo Christel: @titca Steve: @stiff Janne: @saarikko