2011 PSFK CONFERENCE
“PSFK is the go-to sourcefor new ideas for creativeprofessionals. Our aim is  to inspire our readers,our guests and our cl...
Making creativity happenMerging the digital and physicalworldsEnding boredomNew heroesWhat it all means
MAKING CREATIVITY               HAPPEN Ask yourself:• Is   it smart?• Is   it simple?• Is   it surprising?• Will   anyone ...
MAKING CREATIVITY           HAPPENThe barriers are lowerthan ever before.You just need to getout there and create.
"People want to be part of things."        - Yancey Strickler
Airbnb.com was created in 48 hours when the founders               needed to pay their rent.          It has become “the e...
MERGING THE DIGITAL  AND PHYSICAL WORLDS.We’ve moved from the Information Age to what she calls the “hybridage” - we’re no...
MACHINES WITH         PERSONALITY.Technology isbecoming so ingrainedin how we live, weoften forget where oneends and the o...
RACHEL STERNE IS THE CHIEFDIGITAL OFFICER FOR THE CITY OF           NEW YORK.
Mobile tags are everywhere.
IS MOBILE TAGGING THE       FUTURE?
THE NEED FOR DIGITAL         LITERACY• How does all this technology work?• What   am I agreeing to?• Whatis being done wit...
ENDING BOREDOM• AaronDignan is on a mission to end boredom.• Game-like experiences can make ordinary tasks extremely compe...
For most people, work is boring.Life would be more fun if it were morelike a game.
Why do we like games?• Games   have structure• Games   are satisfying• Games   have rich narratives• Games   can be learne...
The best games live                                       here            AnxietyChallenge                            w   ...
Focus on what makes games exciting topeople.Create opportunities for participants tolearn and develop skills to drivesatis...
Points and badges use game mechanicsto prey on people’s compulsions. It’s justbaiting people. And it wears off.
NEW HEROESEveryone who spoke was a “maker.”They had an idea. They didn’t know if it would work,they probably heard a lot o...
Crisitunity!
IF MAKERS ARE THE NEW HEROES,WHAT DOES THIS MEAN FOR DIGITAS?We need to embrace the maker culture.We need to become faster...
WE HAVE TO, BECAUSE THECOMPETITION IS ALREADY THERE.                  New Horizons
“Communications tools don’t become socially interesting      until they become   technologically boring.”          -Clay S...
Psfk presentation
Psfk presentation
Psfk presentation
Psfk presentation
Psfk presentation
Psfk presentation
Psfk presentation
Psfk presentation
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Psfk presentation

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These are my top takeaways from the 2011 PSFK conference in NYC and what these trends mean for the advertising industry and agencies.

BIG thanks to Vanessa Carney and Avin Narasimhan for sharing notes with me (I lost my notebook after the conference). Without your notes and subsequent blogs posts I definitely wouldn't have remembered half this stuff.

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  • I need to give a BIG thanks to Vanessa Carney and Avin Narasimhan for sharing notes with me (I lost my notebook after the conference). Without your notes and subsequent blogs posts I definitely wouldn’t have remembered half this stuff. And of course, a big thank you to all the speakers, presenters, and the staff at PSFK who made this all possible.
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Psfk presentation

  1. 1. 2011 PSFK CONFERENCE
  2. 2. “PSFK is the go-to sourcefor new ideas for creativeprofessionals. Our aim is to inspire our readers,our guests and our clients to make things better - whether that’s better products, better services or better ways of living.” Piers Fawkes, founder & CEO www.PSFK.com
  3. 3. Making creativity happenMerging the digital and physicalworldsEnding boredomNew heroesWhat it all means
  4. 4. MAKING CREATIVITY HAPPEN Ask yourself:• Is it smart?• Is it simple?• Is it surprising?• Will anyone give a shit?
  5. 5. MAKING CREATIVITY HAPPENThe barriers are lowerthan ever before.You just need to getout there and create.
  6. 6. "People want to be part of things." - Yancey Strickler
  7. 7. Airbnb.com was created in 48 hours when the founders needed to pay their rent. It has become “the eBay of space”
  8. 8. MERGING THE DIGITAL AND PHYSICAL WORLDS.We’ve moved from the Information Age to what she calls the “hybridage” - we’re not just using gadgets but we will experience lifeamongst technology, where technology will proliferate with sensorsall around us, when machines become more intelligent...what willhappen is that this age will be full of a lot of disruptions
  9. 9. MACHINES WITH PERSONALITY.Technology isbecoming so ingrainedin how we live, weoften forget where oneends and the otherbegins.
  10. 10. RACHEL STERNE IS THE CHIEFDIGITAL OFFICER FOR THE CITY OF NEW YORK.
  11. 11. Mobile tags are everywhere.
  12. 12. IS MOBILE TAGGING THE FUTURE?
  13. 13. THE NEED FOR DIGITAL LITERACY• How does all this technology work?• What am I agreeing to?• Whatis being done with my information?
  14. 14. ENDING BOREDOM• AaronDignan is on a mission to end boredom.• Game-like experiences can make ordinary tasks extremely compelling.
  15. 15. For most people, work is boring.Life would be more fun if it were morelike a game.
  16. 16. Why do we like games?• Games have structure• Games are satisfying• Games have rich narratives• Games can be learned• Games can be measured• Games provide feedback in a timely
  17. 17. The best games live here AnxietyChallenge w F lo Boredom Skill level
  18. 18. Focus on what makes games exciting topeople.Create opportunities for participants tolearn and develop skills to drivesatisfaction.
  19. 19. Points and badges use game mechanicsto prey on people’s compulsions. It’s justbaiting people. And it wears off.
  20. 20. NEW HEROESEveryone who spoke was a “maker.”They had an idea. They didn’t know if it would work,they probably heard a lot of reasons why it wouldn’t.They didn’t do months of analysis or build outdetailed plans accounting for every eventuality.They just did it.They failed often.And so they revised and did it again. and again.
  21. 21. Crisitunity!
  22. 22. IF MAKERS ARE THE NEW HEROES,WHAT DOES THIS MEAN FOR DIGITAS?We need to embrace the maker culture.We need to become faster, nimbler, unafraid tofail.We need to stop throwing away the ideas thatclients aren’t ready for.We need to let our ideas fly or die.
  23. 23. WE HAVE TO, BECAUSE THECOMPETITION IS ALREADY THERE. New Horizons
  24. 24. “Communications tools don’t become socially interesting until they become technologically boring.” -Clay Shirky

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