Defining New Partnerships
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This is a presentation given by Tim Parcell (@freescribbles) and myself at the Big Design Conference in Addison TX on June 1st, 2012. ...
This is a presentation given by Tim Parcell (@freescribbles) and myself at the Big Design Conference in Addison TX on June 1st, 2012.
For years, Art and Copy ruled the roost in the worlds of advertising and design. But as brand interactions shift from passive to active experiences, the way we connect to customers requires a new partnership. Sapientnitro believes that Brand Strategists and Experience Designers play an integral role in delivering the work that breaks through the noise.
This new partnership is critical during the initial stages of client engagement (discovery, defining) through completion (designing, developing, deploying). Whether we’re redesigning lenscrafters.com or building interactive menu boards for Dunkin’ Donuts, a strong partnership between strategy and experience design is at the foundation of all our work.
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