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Marketing 101: Why Is Brand Equity Important to My Job?
 

Marketing 101: Why Is Brand Equity Important to My Job?

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Wondering what brand equity is and why it really matters? Look no further. Take a glance through this presentation for some tips on what brand equity is, why it matters and how to improve your company ...

Wondering what brand equity is and why it really matters? Look no further. Take a glance through this presentation for some tips on what brand equity is, why it matters and how to improve your company and personal brands.

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    Marketing 101: Why Is Brand Equity Important to My Job? Marketing 101: Why Is Brand Equity Important to My Job? Presentation Transcript

    • Marketing 101: Why is Brand Equity Important to My Job?
    • Learning Outcomes What is Brand Equity? Why Does it Matter? Personal Branding
    • What is Brand Equity?Brand Equity is a set of assets linked to a brand’sname and symbol that adds to the value provided bya product or service to a firm and/or its customers
    • Why Does Brand Equity Matter?1. Enables purchase decisions2. Builds customer loyalty3. Grows market share4. Protects market share
    • Why Does Brand Equity Matter?5. Drives higher prices6. Creates a halo effect7. Helps business expansion8. Increases market value
    • Personal Branding: Photos What is your headshot saying?Does it Match the Outlet?
    • Personal Branding: Photos Tips for LinkedIn branding: – Have a picture. – Make sure the picture is of you (not your pet, baby, family, etc.) – Smile. – Make sure you’re dressed appropriately. – Be mindful of your body language.
    • Profiles on Social Network Sites Status updates, photos, personal information Adjust your privacy settings!
    • Profiles on Social Network Sites Facebook timeline – If you haven’t switched over yet, be aware: every old status update and photo you posted is now visible! – Dates back to day you first joined Facebook
    • Personal Blogs & Communications Anything you post on the Internet can be found with enough effort Online reviews & recommendations too
    • Takeaways A valuable brand helps an entire organization Businesses instinctively prefer a brand that they have previously seen to one that is new to them Focus on quality versus quantity Stay on top of your brand