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Leveraging LinkedIn to Boost Your Brand
Leveraging LinkedIn to Boost Your Brand
Leveraging LinkedIn to Boost Your Brand
Leveraging LinkedIn to Boost Your Brand
Leveraging LinkedIn to Boost Your Brand
Leveraging LinkedIn to Boost Your Brand
Leveraging LinkedIn to Boost Your Brand
Leveraging LinkedIn to Boost Your Brand
Leveraging LinkedIn to Boost Your Brand
Leveraging LinkedIn to Boost Your Brand
Leveraging LinkedIn to Boost Your Brand
Leveraging LinkedIn to Boost Your Brand
Leveraging LinkedIn to Boost Your Brand
Leveraging LinkedIn to Boost Your Brand
Leveraging LinkedIn to Boost Your Brand
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Leveraging LinkedIn to Boost Your Brand

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Interested in learning more about LinkedIn and how to leverage the social networking site more? This presentation addresses how to boost your personal profile and start networking!

Interested in learning more about LinkedIn and how to leverage the social networking site more? This presentation addresses how to boost your personal profile and start networking!

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  • blessing_11111@yahoo.com

    My name is Blessing
    i am a young lady with a kind and open heart,
    I enjoy my life,but life can't be complete if you don't have a person to share it
    with. blessing_11111@yahoo.com

    Hoping To Hear From You
    Yours Blessing
       Reply 
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  • 1. Leveraging LinkedIn to Boost Your Personal & Company Brand
  • 2. What are your learning outcomes? “Start Linking Beyond the Profile”Get connected and learn something new about LinkedIn that you didn’t know before.
  • 3. Agenda Networking on LinkedIn Building Your Personal Profile – Summary – Job Experience – Skills Customizations Recommendations Adding Applications Joining Groups
  • 4. The Law of 250 Every person knows at least 250 other people. – 250 people at 1st Layer Each of your contacts knows at least 250 people. – 62,500 at your 2nd Layer Each of your 2nd Layer contacts knows 250 people – -15,000,000 at your 3rd Layer
  • 5. 4 Layers of Separation on LinkedIn You Level 1 Level 2 Level 3 Level 4 Contact Contact Contact Contact Your Friend Alice’s Uncle Bill’s Friend Carol’s Boss Alice Bill Carol David
  • 6. LinkedIn Profile Basics Upload a picture! Write a summary. Include all (relevant) job experience.
  • 7. How Can I Customize My Profile?Post a (Professional)Update – Share personal and company achievements, industry news and noteworthy eventsCustomize URLs
  • 8. How Can I Customize My Profile? Twitter – Link to your personal or company Twitter account Optimize for Search – Use rich keywords in your headline, summary, work experience and specialties Organize Sections – Prioritize content and information
  • 9. How Can I Customize My Profile? Add Sections to reflect achievements/experiences – Certifications – Languages – Publications – Skills
  • 10. Soliciting Recommendations Why do I want someone to recommend me? Soliciting recommendations – Give a little, get a little! Be aware of company policies
  • 11. Adding Applications to Your Profile Applications enhance your profile without you having to manually update content – Blog Link – Tweets – SlideShare Presentations – Events
  • 12. Joining Groups Join industry & job-related groups Change your email preferences to receive daily/weekly updates Get involved & be a thought leader!
  • 13. Key Action Items1. Beef up your profile! a. Add a picture, job experience & a summary.2. Add 1 section & 1 application.3. Make 5-10 new connections.4. Join at least 1 group and post a question or discussion topic.5. Follow Eze Castle: http://www.linkedin.com/company/eze-castle-integration
  • 14. Eze Castle Integration OverviewFounded 1995Headquarters BostonAdditional New York City, Chicago, Dallas, Geneva, Minneapolis, Los Angeles, San Francisco, Singapore, Stamford and London.OfficesPhone 1.800.752.1382Website & Blog www.eci.com www.eci.com/blogCore Services • Strategic IT Consulting • Business Continuity Planning • Outsourced IT & Help Desk • Disaster Recovery • Professional Services • Compliance Solutions • Managed Services • Storage Solutions • Startup & Relocation • Cloud & Colocation Services • Communications Solutions • Internet Service • Network Design & Management • E-Mail & IM Archiving
  • 15. 260 Franklin Street, 12th floor Boston, MA 02110 617-217-3000 www.eci.com

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