www.eyefortravel.com/analytics                                                                      SAVE $300             ...
www.eyefortravel.com/analyticsWelcome to The World’s First Data andAnalytics Conference Exclusively For TheTravel Industry...
Agenda: January 17-18, 2013                                                                                               ...
Smart Travel Analytics North America 2013   January 17-18, 2013, The New Yorker Hotel, New York                           ...
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Smart Travel Analytics

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The Smart Travel Analytics Show will bring together thought leaders and practitioners of data and analytics in the travel space. Expect to network with leading hotels, airlines, OTAs, GDS, Cruises, Destinations and travel technology companies from across North America and beyond. Spend 2 days filled with best-practice strategies, cutting-edge trends and vigorous debate - as well as powerful networking opportunities with the analytics and data travel industry elite.

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Smart Travel Analytics

  1. 1. www.eyefortravel.com/analytics SAVE $300 when you register by Oct 26, 2012Smart Travel AnalyticsNorth America 2013March 5-6, Hotel Nikko, San FranciscoJanuary 17-18, 2013, The New Yorker Hotel, New Yorklearn How to Improve YourAnalytics and PerformanceStrategies To Drive Higher RevenuesJoin 200 Senior TravelStrategists, Analysts andData Gurus to:â why real-time data should See be at the core of your business strategy Harness social and mobileâ analytics in a data heavy world Ensure better data mining resultsâ and ensure your performance Speaker line up includes VPs and strategy is spot-on Directors from: Learn best practice analysisâ for every corner of your travel business Improve your customerâ segmentation for better CRM, Pricing and Loyalty results See overleaf for full list! Learn how to create a dataâ friendly organisation Organised by OPEN NOW to See the 2013 Program Line up!
  2. 2. www.eyefortravel.com/analyticsWelcome to The World’s First Data andAnalytics Conference Exclusively For TheTravel Industry! 5 g reat reasons to reserve your place todayEvery day 2.5 quintillion bytes of data are created, and 90%of that data was created in just the last two years. A mega- 1 Unrivalled Quality Content: Our agendas have been researched over six months and we have spoken to hundreds of data and analytic execs. Get upstat, by anyone’s terms. Despite this, research indicates that to speed on the most salient trends, forecasts, insightsmost businesses globally are only using approximately 50- and best practices in the analytic and data space.75% of their available in-house data. Herein is the problem. Premium Networking: Meeting people just gotFollowing a global newsroom spotlight on both big data andanalytics, we have spent the last six months researching 2 easier! Our pre and post event networking tool will help you meet the people you need to before and after thethis space comprehensively, speaking to hundreds of your conference. Plus! With over 10 hours set aside for youindustry peers about their challenges and opportunities. to network on-site at the event, you’ll be leaving with pockets full of business cards and new contacts.This conference is about forgetting the hype of “big data” 3 ROI:and really honing in on analytic and data strategies to ensure EyeforTravel is globally renowned for producingyour business performs at optimum strength via better industry events of the highest calibre. As always,forecasting, predictions and reporting. We have gathered providing unsurpassed value for your money remainstogether the most insightful travel industry case studies, and core to our DNA. That’s why our prices are almostbest practices for you learn from. half what you’d expect to pay at other large industry summits.We guarantee that you will walk away from The Smart 4Travel Analytics Show with the ammunition you need to Credible and Varied Expertise:improve your data and performance strategies performance Our speakers include Airlines, Hotels, OTAs, Tourstrategies, increase revenues and steal competitive edge. Operators, Car Hire, Cruise and More. Expect to hearSee our agenda and speaker line up overleaf if you need from trusted travel gurus who know these topics insideproof. out. We handpick speakers from the most prestigious and successful travel brands to share knowledge,See you in NYC in January! ideas and suggestions. 5 Trust Us: Rosie Akenhead EyeforTravel has 15 years of experience Director of Events and Industry Analysis working on news, research and events purely in the EyeforTravel, London, UK travel industry. That’s how we know our agenda topics Direct Line: 0044 207 375 7229 (UK) are the same ones you are faced with right now. US Toll Free: 800 814 3459 ext. 7229 Take a look at our agenda to see! Twitter: @rosieakenheadA selection of topics covered: Get Better Data Mining Hear Real-Time Data Harness Social and Consolidate Systems for Results Developments Mobile Analytics Greater Accuracy Best Practice Analysis Improve Customer Create A Data Friendly Discover Safer Data Techniques Segmentation Culture WarehousingBrands that regularly attend our USA events: Reserve your place TODAY www.eyefortravel.com/analytics | Call Rosie Akenhead on toll free 800 814 3459 ext. 7229 | email rosie@eyefortravel.com
  3. 3. Agenda: January 17-18, 2013 • Data architecture to fit your progressively enlargingKeynote: Ultimate Best Practice Data and Integrate CRM, RM, Marketing and database goals- how to house data safely andAnalytics - Become a Data Intelligent Loyalty for Ultimate Commercial Reward systematicallyOrganisation and Profit • Hit fraud and hackers head on! Strategies to protect• What opportunities does better data management Data and analytics elements now reside in almost your data from customer transaction onwards provide for your business? all areas of your office or corporation: distribution,• Understand why worldwide brands are putting data revenue management, marketing, technology, Tick Tock: Why Real-Time Data Should Be at the core of their business, and why you should too CRM and more. When we spoke to hundreds of Core To Your Analytics Strategy analytics execs, they highlighted consolidation• Get to grips with new data and analytic trends that Casinos have long been working on real-time and integration of systems as their number one can improve forecasting, business intelligence and strategies on the casino floors to anticipate and issue. more react instantly to unusual patterns. With recent• Understand the core aspects of the “Big Data” • Who should own the right to data and access improvements and the development of better housing phenomenon and discover why it applies to travel within your corporation? and extraction of data, what opportunities does real- businesses, plus, do you even need to deal with Big • Gain insight into better sharing of data time data provide us with? Data at this point? in-house between departments: revenue • Understand the need for real-time data extraction in• Get up-to-speed with the up-swell of data and management, CRM, ancillary and social modern day business evaluative technologies – what can they do to aid • Streamline and consolidate your data strategy • See how real-time data management can reduce efficiency and drive revenue? for unified analytics and reporting response time and improve data accuracy• Strategize on where to focus your data and analytics • Profit with mergers and acquisitions with better • See case studies and examples of real-time data spend in 2013 and beyond data management internally: getting around extraction and evaluation and reap the benefitsGlenn Fogel, Head of Worldwide Strategy Planning, integrating codeshare and mapping from twoEVP, The Priceline Group different systems Harness Social Analytics: OvercomeMartin Stolfa, Vice President- Revenue Analysis, • See examples of data consolidation in Challenges to Develop Closer MoreHilton Worldwide process: what are the setbacks, and how can Profitable Relationships With YourChris Amenechi, VP E-Commerce Merchandising, you prepare yourself? CustomersUnited Airlines • Find insight on the latest technological Marketing is progressively influenced by social mediaWilliam Beckler, Director of Innovation, developments to improve systematic use of and mobile. Subsequently, this has introduced manyTravelocity International data company-wide sources for streaming data- from social interaction, Brian Garavuso, Executive Vice President on-going content, micro-blogging and now mobileGet Up To Speed On The State of the Travel CIO, Diamond Resorts International applications and location based data. So:Industry in 2013 and Beyond Jeremie Catez, Director of Revenue, • See how to use this “new” data to enhance future• Hear a bleeding-edge overview of the current state Novotel New York Times Square Regional customer experiences of the global travel and hospitality industry - Which E commerce Manager, • How do you pull off social data legally from sectors are driving greatest growth and profit Novotel North America Facebook, Twitter and more? opportunities, and why? Learn How To Achieve Better Data • What do you do with that once you have it, and how• Which markets remain buoyant and where should can you store it? you focus your spend for profit and minimum risk? Mining Results and More Accurate • Get the legal perspective on who has ownership of• See which macro-economic factors and wider Performance Analytic Outcomes influencers will impact and define your strategy in consumer information: the customer or the brand? • Get up to speed on predictive hazard 2013 • Learn how to Integrate social data into your main modelling for customer data• Gain insider knowledge and early mover advantage systems and align social analytics with other areas • Tips on exploratory analysis for large and of the business on the hottest domestic international markets and complex problems prepare your data strategy around this Shana Pereira, International Director- Americas, • Get to grips with best practice mining Tourism Queensland• Prepare your performance and business strategy strategies for improved forecasting and based on solid forecasts and industry expert tips Barbara Pezzi, Director Analytics Search business planningJon Glick, Director, PriceWaterhouseCoopers Optimisation, • Learn innovative modelling techniques to Fairmont Raffles Hotels InternationalJake Fuller, Research Analyst, analyse massive sections of data accuratelyLazard Capital Markets Jack Feuer, President, Digital Marketing Works • Understand changing business environmentsBrian Nowak, Vice President, Nomura Securities better than ever before and set new, data Breeding a Data Friendly Culture In YourPeter Lim, Sr Director Global Development Strategy, driven sales targets based on accurate, largeWyndham Worldwide Organization data segments This session will address how you can put everything • See the opportunities for cost reduction into practice- from recruiting, to skillsets, toSegmenting and Targeting Customers For An in other areas of your business based on persuading your CEO of the benefits. Hear more on:Improved Consumer Facing Strategy supreme forecasting • Recruiting Data Analysts and Power Users: how,• Learn which segments have the greatest demand • Discover new relationships and avenues with and profit potential and figure out how to price and when, where from? proactive analysis and projections market to them more efficiently • What exactly makes a great analytic professional? • Big Data, Big Issues? Get around the difficulty• Use customer and pricing data better to develop a • Leadership in Data: achieve “boardroom buy-in” as of Big Data in relation to current capabilities more targeted, personalized marketing and revenue well as educate and influence other departments and leverage it for competitive advantage strategy more effectively• Thinking about the bigger picture- how to envisage Kurien Jacob, SVP Revenue Distribution, • How can you leverage existing skills within the big a master consumer profile: consolidate and combine Highgate Hotels frame of Big Data? SoLoMo, CRM, RM and more Case Study Safer Data Warehousing Paul Murray, VP Revenue Management,• Utilize loyalty programme data: get your strategy Hyatt Hotels spot-on, plus learn how to deal with coalition and and Fraud Protection For Your Travel Business Sheleen Quish, SVP IT HR, Ameristar Casinos partnership data hurdles • Data warehousing: How to house data Jeremy Terbush, VP Analytics,Jim Sprigg, Director of Customer Analytics, IHG securely and safely whilst maintaining Wyndham Exchange RentalsAsh Kapur, VP Revenue Management Distribution, constant, immediate access for in-house users end of conferenceStarwood Capital Group Reserve your place TODAY www.eyefortravel.com/analytics | Call Rosie Akenhead on toll free 800 814 3459 ext. 7229 | email rosie@eyefortravel.com
  4. 4. Smart Travel Analytics North America 2013 January 17-18, 2013, The New Yorker Hotel, New York 3 EASY WAYS TO REGISTER RIGHT NOW! ONLINE Secure simple registration online at www.eyefortravel.com/analytics EMAIL rosie@eyefortravel.com Just give us your details and pass type – we’ll do the rest! PHONE Call Rosie Akenhead 0044 (0) 207 375 7229 or Toll Free from the US: 800 814 3459 ext. 7229 Diamond Pass (best value) Gold Pass (most popular) SILVER Pass Entrance to all sessions Entrance to all sessions Access to all networking events Access to all networking events Entrance to all sessions Access to all Powerpoint presentations post event Access to all powerpoint presentations Access to all networking events Access to all conference content (Audio or Video Stream) post event Copy of The Travel Consumer Report, full of amazing Access to conference content customer insights and market trends.** (Audio/Video Stream) post event Discounted Rates for Super- Early Standard Rates* Super- Early Normal Normal Travel Companies* Early Bird Bird *These rates apply to any Early Bird Bird Price Price *These rates apply to compa- Rate Rate company that does not Rate Ratenies that sell travel products, or Register by Register by sell travel products, or Register by Register byprovide a direct B2C service to Register after provide a direct B2C Register after Oct 26th Nov 30th Oct 26th Nov 30th travel consumers Nov 30th service to travel customers Nov 30th Save $300! Save $200! Save $300! Save $200! Diamond Pass $2595 $2695 $2895 Diamond Pass $2795 $2895 $3095 Gold Pass $1495 $1595 $1795 Gold Pass $1695 $1795 $1995 Silver Pass $1295 $1395 $1595 Silver Pass $1495 $1595 $1795 NO RISK REGISTRATION If your schedule changes DON’T WORRY! We accept cancellations up until 19th December 2012 **Upgrade to a Diamond Pass and Save $695 on the Travel Consumer Report USA! Sponsorship and Expo OpportunitiesEvery investment decision you make is based on the willingness of yourcustomer to purchase from your brand, but do you really understand how they Interested in targeting We offer a range of sponsorshipwant to purchase your travel product? senior data, performance and exhibition opportunities forEyeforTravel’s Travel Consumer Report USA 18 months of market research and analytics decision the event to suit all budgets.2012-13 is the most comprehensive report on carried out with leading travel Simply tell us what you’re makers with your productthis theme on the market. Using a research brands at 6 monthly intervals or services? interested in and we’ll do thesample of 3,044 US travel consumers, the 88 to understand how their budgetpage report combines consumer and market This event is the perfect rest. What’s more, EyeforTravel allocations and priorities have has been producing focussedinsights to reveal - changed. For example, what opportunity! Experience a focussed, travel industry conferences since Frequency of travel, spend, time, percentage of marketing budget is intimate networking 1997 so we can guarantee you’ll number of sites visited, common being allocated to social media? How has this evolved? environment where online get the chance to meet, network website frustrations, devices used and at what stage in the path to purchase travel professionals from and do business with some of 20 industry ‘how-to’ case studies, the most senior decision makers (including how desktop, mobile, tablets), from top travel brands such as across North America meet to factors influencing their final purchase drive forward their data and from the biggest travel brands in Accor, Expedia, TripAdvisor, decision, attitudes toward mobile and performance strategies. the industry! Hipmunk, leaving no stone left social media and much more unturnedDon’t risk losing customers to your competitors. Email sinead@eyefortravel.com for further detailsPurchase the Diamond pass today! Reserve your place TODAY www.eyefortravel.com/analytics | Call Rosie Akenhead on toll free 800 814 3459 ext. 7229 | email rosie@eyefortravel.com

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