Digital Experience Day
                                         Madrid, Junio 2009

                 Panorama actual
     ...
Media - hace 90 años




                                                 Radio




                                      ...
Media - hace 60 años



                                                 TV

                                             ...
Media - hace 30 años


                                              Radio


                                             ...
Media - hace 10 años
                                           Digital: banners and text

                               ...
Media hoy (2008)
                                                     Internet
                                           ...
Media mañana (2012+)
                      Ad-funded apps            Rich Media InStream   Video Advertising
             ...
© 2008 Eyeblaster. All rights reserved
© 2008 Eyeblaster. All rights reserved
64k
                                600$



                                           8GB
                               ...
20 MB
                                         X1388 más!




             14.4 kbps

© 2008 Eyeblaster. All rights reserv...
© 2008 Eyeblaster. All rights reserved
© 2008 Eyeblaster. All rights reserved
Estamos en medio de
        una revolución


© 2008 Eyeblaster. All rights reserved
Juntos



© 2008 Eyeblaster. All rights reserved
Who shot JR?


© 2008 Eyeblaster. All rights reserved
Los medios hoy son
                                         interactivos…




© 2008 Eyeblaster. All rights reserved
inmediatos…




© 2008 Eyeblaster. All rights reserved
fragmentados…



© 2008 Eyeblaster. All rights reserved
simultaneos!

© 2008 Eyeblaster. All rights reserved
Saturados
   (Infoxicacion)



© 2008 Eyeblaster. All rights reserved
En 2010
                                         La publicidad en TV tendrá

                                         Un t...
hoy el consumidor
 tiene el CONTROL



© 2008 Eyeblaster. All rights reserved
¿ Como es el
Consumidor ?



© 2008 Eyeblaster. All rights reserved
© 2008 Eyeblaster. All rights reserved
                                         743.011   6.396.145
10,691,199




                                         642,511


© 2008 Eyeblaster. All rights reserved
El Consumidor
habla, comenta,
       responde…


© 2008 Eyeblaster. All rights reserved
© 2008 Eyeblaster. All rights reserved
nikeid.nike.com                 miniusa.com




© 2008 Eyeblaster. All rights reserved
EB Blog

          Remote Outlook Access                           Conference Call
            IP Phone

Global CRM       ...
Media mañana (2012+)
                                         Standard Display
                                           ...
Interfaz “natural”




© 2008 Eyeblaster. All rights reserved
© 2008 Eyeblaster. All rights reserved
Interfaz “natural”




© 2008 Eyeblaster. All rights reserved
Microsoft Surface




© 2008 Eyeblaster. All rights reserved
Wallpaper TV




                                         205”
© 2008 Eyeblaster. All rights reserved
2 meses  1 dia




© 2008 Eyeblaster. All rights reserved
NO CD ni DVD
© 2008 Eyeblaster. All rights reserved
QR Smartcodes
 “ Almost every Japanese phone
       ships with a built-in barcode
       reader that can
       decode bot...
El papel como
                medio Digital


© 2008 Eyeblaster. All rights reserved
Air Tagging




© 2008 Eyeblaster. All rights reserved
Realidad Aumentada




© 2008 Eyeblaster. All rights reserved
Metaversos




© 2008 Eyeblaster. All rights reserved
eyeblaster
                                         channel
© 2008 Eyeblaster. All rights reserved
                       ...
Anuncios relevantes
                                         y personales insertados
                                     ...
Desde search
                                                      a banners a
 video Pantalla Completa
                  ...
¡GRACIAS!

• email:
  oded.lida@eyeblaster.com
 © 2008 Eyeblaster. All rights reserved
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Tendencias En Comunicacion Digital Eyeblaster Oded Lida Ded09

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Tendencias En Comunicacion Digital Eyeblaster Oded Lida Ded09

  1. 1. Digital Experience Day Madrid, Junio 2009 Panorama actual Oded Lida Greiss Director de la región Latina, Eyeblaster © 2008 Eyeblaster. All rights reserved
  2. 2. Media - hace 90 años Radio Print © 2008 Eyeblaster. All rights reserved
  3. 3. Media - hace 60 años TV Radio Print © 2008 Eyeblaster. All rights reserved
  4. 4. Media - hace 30 años Radio Print TV © 2008 Eyeblaster. All rights reserved
  5. 5. Media - hace 10 años Digital: banners and text Radio Print Broadcast and Cable TV © 2008 Eyeblaster. All rights reserved
  6. 6. Media hoy (2008) Internet Standard Display Rich Media Classifieds Search Outdoor Newspapers Magazines Broadcast and Cable TV Cinema Radio Source: Zenith Optimedia (Via AdAge.com) © 2008 Eyeblaster. All rights reserved
  7. 7. Media mañana (2012+) Ad-funded apps Rich Media InStream Video Advertising Social Networking Micro-sites Standard Display Ad-funded OS Classifieds Widgets Text Links Mash-Ups Search Mobile Newspapers Portable Media Ads Digital Outdoor User Generated PodCasting Outdoor In-Game Ads Blogging Electronic Paper Pre-Roll IPTV Interactive Video Magazines 5 second spot Cinema Digital Product Placement Radio Broadcast and Cable TV © 2008 Eyeblaster. All rights reserved
  8. 8. © 2008 Eyeblaster. All rights reserved
  9. 9. © 2008 Eyeblaster. All rights reserved
  10. 10. 64k 600$ 8GB 16€ X 125,000 más © 2008 Eyeblaster. All rights reserved
  11. 11. 20 MB X1388 más! 14.4 kbps © 2008 Eyeblaster. All rights reserved
  12. 12. © 2008 Eyeblaster. All rights reserved
  13. 13. © 2008 Eyeblaster. All rights reserved
  14. 14. Estamos en medio de una revolución © 2008 Eyeblaster. All rights reserved
  15. 15. Juntos © 2008 Eyeblaster. All rights reserved
  16. 16. Who shot JR? © 2008 Eyeblaster. All rights reserved
  17. 17. Los medios hoy son interactivos… © 2008 Eyeblaster. All rights reserved
  18. 18. inmediatos… © 2008 Eyeblaster. All rights reserved
  19. 19. fragmentados… © 2008 Eyeblaster. All rights reserved
  20. 20. simultaneos! © 2008 Eyeblaster. All rights reserved
  21. 21. Saturados (Infoxicacion) © 2008 Eyeblaster. All rights reserved
  22. 22. En 2010 La publicidad en TV tendrá Un tercio de la efectividad que tenia en 1990 Source: 2006 McKinsey & Co © 2008 Eyeblaster. All rights reserved
  23. 23. hoy el consumidor tiene el CONTROL © 2008 Eyeblaster. All rights reserved
  24. 24. ¿ Como es el Consumidor ? © 2008 Eyeblaster. All rights reserved
  25. 25. © 2008 Eyeblaster. All rights reserved 743.011 6.396.145
  26. 26. 10,691,199 642,511 © 2008 Eyeblaster. All rights reserved
  27. 27. El Consumidor habla, comenta, responde… © 2008 Eyeblaster. All rights reserved
  28. 28. © 2008 Eyeblaster. All rights reserved
  29. 29. nikeid.nike.com miniusa.com © 2008 Eyeblaster. All rights reserved
  30. 30. EB Blog Remote Outlook Access Conference Call IP Phone Global CRM Sync Blackberry FTP server IT Israel Product Planning NY Marketing UK EB Twitter ACM Billing Portal © 2008 Eyeblaster. All rights reserved
  31. 31. Media mañana (2012+) Standard Display Classifieds Search Mobile Newspapers Digital Outdoor Outdoor Electronic Ink (e-ink) IPTV Magazines Cinema Radio Broadcast and Cable TV © 2008 Eyeblaster. All rights reserved
  32. 32. Interfaz “natural” © 2008 Eyeblaster. All rights reserved
  33. 33. © 2008 Eyeblaster. All rights reserved
  34. 34. Interfaz “natural” © 2008 Eyeblaster. All rights reserved
  35. 35. Microsoft Surface © 2008 Eyeblaster. All rights reserved
  36. 36. Wallpaper TV 205” © 2008 Eyeblaster. All rights reserved
  37. 37. 2 meses  1 dia © 2008 Eyeblaster. All rights reserved
  38. 38. NO CD ni DVD © 2008 Eyeblaster. All rights reserved
  39. 39. QR Smartcodes “ Almost every Japanese phone ships with a built-in barcode reader that can decode both QR Codes & standard barcodes you find on retail items. ” quick response © 2008 Eyeblaster. All rights reserved
  40. 40. El papel como medio Digital © 2008 Eyeblaster. All rights reserved
  41. 41. Air Tagging © 2008 Eyeblaster. All rights reserved
  42. 42. Realidad Aumentada © 2008 Eyeblaster. All rights reserved
  43. 43. Metaversos © 2008 Eyeblaster. All rights reserved
  44. 44. eyeblaster channel © 2008 Eyeblaster. All rights reserved connect
  45. 45. Anuncios relevantes y personales insertados dinámicamente en cualquier contenido En cualquier dispositivo Y en cualquier lugar del mundo © 2008 Eyeblaster. All rights reserved
  46. 46. Desde search a banners a video Pantalla Completa en el navegador en un juego, en WebTV o en Exterior, en el portátil o en mobile En esta realidad o en OTRA © 2008 Eyeblaster. All rights reserved
  47. 47. ¡GRACIAS! • email: oded.lida@eyeblaster.com © 2008 Eyeblaster. All rights reserved
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