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Tendencias En Comunicacion Digital Eyeblaster Oded Lida Ded09

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  • 1. Digital Experience Day Madrid, Junio 2009 Panorama actual Oded Lida Greiss Director de la región Latina, Eyeblaster © 2008 Eyeblaster. All rights reserved
  • 2. Media - hace 90 años Radio Print © 2008 Eyeblaster. All rights reserved
  • 3. Media - hace 60 años TV Radio Print © 2008 Eyeblaster. All rights reserved
  • 4. Media - hace 30 años Radio Print TV © 2008 Eyeblaster. All rights reserved
  • 5. Media - hace 10 años Digital: banners and text Radio Print Broadcast and Cable TV © 2008 Eyeblaster. All rights reserved
  • 6. Media hoy (2008) Internet Standard Display Rich Media Classifieds Search Outdoor Newspapers Magazines Broadcast and Cable TV Cinema Radio Source: Zenith Optimedia (Via AdAge.com) © 2008 Eyeblaster. All rights reserved
  • 7. Media mañana (2012+) Ad-funded apps Rich Media InStream Video Advertising Social Networking Micro-sites Standard Display Ad-funded OS Classifieds Widgets Text Links Mash-Ups Search Mobile Newspapers Portable Media Ads Digital Outdoor User Generated PodCasting Outdoor In-Game Ads Blogging Electronic Paper Pre-Roll IPTV Interactive Video Magazines 5 second spot Cinema Digital Product Placement Radio Broadcast and Cable TV © 2008 Eyeblaster. All rights reserved
  • 8. © 2008 Eyeblaster. All rights reserved
  • 9. © 2008 Eyeblaster. All rights reserved
  • 10. 64k 600$ 8GB 16€ X 125,000 más © 2008 Eyeblaster. All rights reserved
  • 11. 20 MB X1388 más! 14.4 kbps © 2008 Eyeblaster. All rights reserved
  • 12. © 2008 Eyeblaster. All rights reserved
  • 13. © 2008 Eyeblaster. All rights reserved
  • 14. Estamos en medio de una revolución © 2008 Eyeblaster. All rights reserved
  • 15. Juntos © 2008 Eyeblaster. All rights reserved
  • 16. Who shot JR? © 2008 Eyeblaster. All rights reserved
  • 17. Los medios hoy son interactivos… © 2008 Eyeblaster. All rights reserved
  • 18. inmediatos… © 2008 Eyeblaster. All rights reserved
  • 19. fragmentados… © 2008 Eyeblaster. All rights reserved
  • 20. simultaneos! © 2008 Eyeblaster. All rights reserved
  • 21. Saturados (Infoxicacion) © 2008 Eyeblaster. All rights reserved
  • 22. En 2010 La publicidad en TV tendrá Un tercio de la efectividad que tenia en 1990 Source: 2006 McKinsey & Co © 2008 Eyeblaster. All rights reserved
  • 23. hoy el consumidor tiene el CONTROL © 2008 Eyeblaster. All rights reserved
  • 24. ¿ Como es el Consumidor ? © 2008 Eyeblaster. All rights reserved
  • 25. © 2008 Eyeblaster. All rights reserved 743.011 6.396.145
  • 26. 10,691,199 642,511 © 2008 Eyeblaster. All rights reserved
  • 27. El Consumidor habla, comenta, responde… © 2008 Eyeblaster. All rights reserved
  • 28. © 2008 Eyeblaster. All rights reserved
  • 29. nikeid.nike.com miniusa.com © 2008 Eyeblaster. All rights reserved
  • 30. EB Blog Remote Outlook Access Conference Call IP Phone Global CRM Sync Blackberry FTP server IT Israel Product Planning NY Marketing UK EB Twitter ACM Billing Portal © 2008 Eyeblaster. All rights reserved
  • 31. Media mañana (2012+) Standard Display Classifieds Search Mobile Newspapers Digital Outdoor Outdoor Electronic Ink (e-ink) IPTV Magazines Cinema Radio Broadcast and Cable TV © 2008 Eyeblaster. All rights reserved
  • 32. Interfaz “natural” © 2008 Eyeblaster. All rights reserved
  • 33. © 2008 Eyeblaster. All rights reserved
  • 34. Interfaz “natural” © 2008 Eyeblaster. All rights reserved
  • 35. Microsoft Surface © 2008 Eyeblaster. All rights reserved
  • 36. Wallpaper TV 205” © 2008 Eyeblaster. All rights reserved
  • 37. 2 meses  1 dia © 2008 Eyeblaster. All rights reserved
  • 38. NO CD ni DVD © 2008 Eyeblaster. All rights reserved
  • 39. QR Smartcodes “ Almost every Japanese phone ships with a built-in barcode reader that can decode both QR Codes & standard barcodes you find on retail items. ” quick response © 2008 Eyeblaster. All rights reserved
  • 40. El papel como medio Digital © 2008 Eyeblaster. All rights reserved
  • 41. Air Tagging © 2008 Eyeblaster. All rights reserved
  • 42. Realidad Aumentada © 2008 Eyeblaster. All rights reserved
  • 43. Metaversos © 2008 Eyeblaster. All rights reserved
  • 44. eyeblaster channel © 2008 Eyeblaster. All rights reserved connect
  • 45. Anuncios relevantes y personales insertados dinámicamente en cualquier contenido En cualquier dispositivo Y en cualquier lugar del mundo © 2008 Eyeblaster. All rights reserved
  • 46. Desde search a banners a video Pantalla Completa en el navegador en un juego, en WebTV o en Exterior, en el portátil o en mobile En esta realidad o en OTRA © 2008 Eyeblaster. All rights reserved
  • 47. ¡GRACIAS! • email: oded.lida@eyeblaster.com © 2008 Eyeblaster. All rights reserved