0
What You Need to Know About…

SOCIAL MEDIA AND
INTERNET MARKETING
Exults Company Overview
Social Media Trends
Social Media for PR

Examples of Successful Campaigns
Questions
Our DNA is made up of
Pay Per Click (PPC), Search
Engine Optimization (SEO),
Web Design, & Social Media
Organic SEO promotes
higher rankings
on Search Engine
result pages as a
website establishes
referrals across the
internet.
Pay Per Click (PPC)
offers the opportunity
to distribute highly
controlled messages
to consumers as they
search for inform...
Retargeted image ads automatically follow visitors
to 3rd party websites after they have visited your
website in the form ...
What is Social Media?
A conversation

Components to a good conversation :
- A balance of talking and listening
- Sharing i...
SOCIAL MEDIA OVERVIEW
Monthly Active Users on Social Media
Pinterest
Instagram
Twitter
LinkedIn
Google+
Facebook
0

200

4...
SOCIAL MEDIA STATISTICS
Facebook has over
1.23 billion active
users in the U.S.

114 billion minutes a
month are spent on
...
SOCIAL MEDIA TRENDS
Here is what to expect from social media in
2014
• Increased use of social media ads
• More focus on P...
SOCIAL MEDIA ADS
Most effective targeting for Facebook Ads
1.
2.
3.
4.
5.

Email list targeting
Website visitor targeting
...
SOCIAL MEDIA ADS
Most effective uses for Facebook Ads
•
•
•
•

Building a relevant audience
Driving traffic
Lead generatio...
SOCIAL MEDIA ADS
Other emerging social media ad types
• Twitter Ads
• LinkedIn Ads
• Reddit Ads

Coming soon…
• Promoted P...
PINTEREST
Why Pinterest matters…
• Fastest social media platform to 10 million users
• Over 80% highly engaged female audi...
PINTEREST
http://www.pinterest.com/source/[YOURSITE.com]
GOOGLE+
Google+ may seem like a ghost town, but this is
why it matters today…
• Getting content indexed
• Google Authorshi...
SOCIAL MEDIA & SEO
While we’re on the topic of social media &
SEO….
• Social media get indexed
• Google tracks social medi...
SOCIAL MEDIA FOR PR
Alter your PR material’s title/content
specifically for social media
•
•
•
•

Lists
Bold statements
Qu...
SOCIAL MEDIA FOR PR
Give the reader options to share…
•
•
•
•
•

Like and +1 buttons
Floating share buttons
Pop-up share b...
SOCIAL MEDIA FOR PR
Tell them what to say…
• Pre-loaded share buttons
• Click to Tweet
SOCIAL MEDIA FOR PR
Set the images to share…
• Pin It buttons
• Setting Facebook Open Graph images
• Twitter Cards
SOCIAL MEDIA FOR PR
Give them extra incentives
•
•
•
•

Share for a chance…
Share for an extra vote…
Join for free entry…
...
SOCIAL MEDIA FOR PR
Create Pinterest-friendly images…
•
•
•
•
•

Dominant colors
2:3 aspect ratio
Less background
Enticing...
SOCIAL MEDIA FOR PR
Create Facebook-friendly images for links…
SOCIAL MEDIA FOR PR
Create Facebook images for engagement…
SOCIAL MEDIA FOR PR
Repurpose your press release…
•
•
•
•
•

Informational image
Video
Slideshow
Podcast
Blog post
SOCIAL MEDIA FOR PR
Twitter tips and tricks
• Create lists of people who re-tweet you
• Create a list of influencers
• Use...
SOCIAL MEDIA FOR PR
Twitter tips and tricks
Create a list of media members
SOCIAL MEDIA FOR PR
Twitter tips and tricks
Create a list for an upcoming event
SOCIAL MEDIA FOR PR
Twitter tips and tricks
Create alerts for relevant phrases and hashtags
(and interact)
SOCIAL MEDIA FOR PR
Twitter tips and tricks
• Think 120 characters for Retweets
• Include a photo if relevant
• Don’t forg...
SOCIAL MEDIA FOR PR
Twitter tips and tricks
• Tweet link multiple times & stay active
• Use below tools
– Buffer
– Hootsui...
SOCIAL MEDIA FOR PR
“Tweet Mob” Concept
• Find a group of influencers
• Provide incentives or exclusives for sharing
• Pro...
SOCIAL MEDIA FOR PR
How the “Tweet Mob” Concept worked for
Fillmore Miami Beach…
• Marketing interns reached out to South ...
SOCIAL MEDIA FOR PR
Interact in communities
•
•
•
•

LinkedIn groups
Google+ communities
Facebook groups
Relevant hashtags
SOCIAL MEDIA FOR PR
Email building on social media…
• Exclusive content
• Contests
• PR Updates
SOCIAL MEDIA EXAMPLES
TEDxMiami
“Guess The Speaker”
SOCIAL MEDIA EXAMPLES
Goals for the campaign (in order)
1. Drive awareness
2. Build the email list
3. Increase traffic to ...
SOCIAL MEDIA EXAMPLES
How it worked…
• Facebook fans were encouraged to ‘guess the
speaker’ via clues
• They must enter th...
QUESTIONS

Feel free to contact us with questions at…
Phone: (866) 999-4736
Email: Zach.Hoffman@exults.com
Twitter: @exult...
Exults - Social Media & Internet Marketing Presentation
Upcoming SlideShare
Loading in...5
×

Exults - Social Media & Internet Marketing Presentation

441

Published on

The presentation we did for PRSA Fort Lauderdale about social media trends and best practices for PR.

Published in: Social Media
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
441
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Exults - Social Media & Internet Marketing Presentation"

  1. 1. What You Need to Know About… SOCIAL MEDIA AND INTERNET MARKETING
  2. 2. Exults Company Overview Social Media Trends Social Media for PR Examples of Successful Campaigns Questions
  3. 3. Our DNA is made up of Pay Per Click (PPC), Search Engine Optimization (SEO), Web Design, & Social Media
  4. 4. Organic SEO promotes higher rankings on Search Engine result pages as a website establishes referrals across the internet.
  5. 5. Pay Per Click (PPC) offers the opportunity to distribute highly controlled messages to consumers as they search for information relevant to Client offerings. Adwords and Bing Ads are examples.
  6. 6. Retargeted image ads automatically follow visitors to 3rd party websites after they have visited your website in the form of banner ads.
  7. 7. What is Social Media? A conversation Components to a good conversation : - A balance of talking and listening - Sharing interesting topics & content - Providing useful information - H.A.I.R.
  8. 8. SOCIAL MEDIA OVERVIEW Monthly Active Users on Social Media Pinterest Instagram Twitter LinkedIn Google+ Facebook 0 200 400 600 800 Millions 1000 1200 1400 1600
  9. 9. SOCIAL MEDIA STATISTICS Facebook has over 1.23 billion active users in the U.S. 114 billion minutes a month are spent on social media in the U.S. alone 23% of Facebook users login at least 5 times per day There are more than 33 billion pieces of content shared each week on Facebook The average number of Tweets per day is around 400 million. 73% of US adults use social media
  10. 10. SOCIAL MEDIA TRENDS Here is what to expect from social media in 2014 • Increased use of social media ads • More focus on Pinterest and Google+ • Smarter goal setting for social media
  11. 11. SOCIAL MEDIA ADS Most effective targeting for Facebook Ads 1. 2. 3. 4. 5. Email list targeting Website visitor targeting Lookalike email list Interests Sponsored stories
  12. 12. SOCIAL MEDIA ADS Most effective uses for Facebook Ads • • • • Building a relevant audience Driving traffic Lead generation Assisted conversions
  13. 13. SOCIAL MEDIA ADS Other emerging social media ad types • Twitter Ads • LinkedIn Ads • Reddit Ads Coming soon… • Promoted Pins • Instagram Ads • +Posts Ads
  14. 14. PINTEREST Why Pinterest matters… • Fastest social media platform to 10 million users • Over 80% highly engaged female audience • Drives more traffic to publishers than Twitter, LinkedIn, and Reddit combined • Pins live longer than most other social media posts • 69% of consumers who visited Pinterest found the product that they would purchase compared to 17% for Facebook
  15. 15. PINTEREST http://www.pinterest.com/source/[YOURSITE.com]
  16. 16. GOOGLE+ Google+ may seem like a ghost town, but this is why it matters today… • Getting content indexed • Google Authorship • SEO benefits
  17. 17. SOCIAL MEDIA & SEO While we’re on the topic of social media & SEO…. • Social media get indexed • Google tracks social media signals • Titles should include important words
  18. 18. SOCIAL MEDIA FOR PR Alter your PR material’s title/content specifically for social media • • • • Lists Bold statements Questions Helpful
  19. 19. SOCIAL MEDIA FOR PR Give the reader options to share… • • • • • Like and +1 buttons Floating share buttons Pop-up share buttons Incentives for sharing Ask for sharing at the end
  20. 20. SOCIAL MEDIA FOR PR Tell them what to say… • Pre-loaded share buttons • Click to Tweet
  21. 21. SOCIAL MEDIA FOR PR Set the images to share… • Pin It buttons • Setting Facebook Open Graph images • Twitter Cards
  22. 22. SOCIAL MEDIA FOR PR Give them extra incentives • • • • Share for a chance… Share for an extra vote… Join for free entry… Comment for a chance…
  23. 23. SOCIAL MEDIA FOR PR Create Pinterest-friendly images… • • • • • Dominant colors 2:3 aspect ratio Less background Enticing text No faces
  24. 24. SOCIAL MEDIA FOR PR Create Facebook-friendly images for links…
  25. 25. SOCIAL MEDIA FOR PR Create Facebook images for engagement…
  26. 26. SOCIAL MEDIA FOR PR Repurpose your press release… • • • • • Informational image Video Slideshow Podcast Blog post
  27. 27. SOCIAL MEDIA FOR PR Twitter tips and tricks • Create lists of people who re-tweet you • Create a list of influencers • Use the below tools – Topsy.com – Klout.com – Kred.com
  28. 28. SOCIAL MEDIA FOR PR Twitter tips and tricks Create a list of media members
  29. 29. SOCIAL MEDIA FOR PR Twitter tips and tricks Create a list for an upcoming event
  30. 30. SOCIAL MEDIA FOR PR Twitter tips and tricks Create alerts for relevant phrases and hashtags (and interact)
  31. 31. SOCIAL MEDIA FOR PR Twitter tips and tricks • Think 120 characters for Retweets • Include a photo if relevant • Don’t forget to mention other users
  32. 32. SOCIAL MEDIA FOR PR Twitter tips and tricks • Tweet link multiple times & stay active • Use below tools – Buffer – Hootsuite or Sprout Social – Tweetdeck – Wordpress Plugins
  33. 33. SOCIAL MEDIA FOR PR “Tweet Mob” Concept • Find a group of influencers • Provide incentives or exclusives for sharing • Provide a prompt and details
  34. 34. SOCIAL MEDIA FOR PR How the “Tweet Mob” Concept worked for Fillmore Miami Beach… • Marketing interns reached out to South Florida-based music influencers on social media • When they were going to announce a show, they reached out to the “Fill-mob” letting them know first • Many times, they provided prompts, hashtags, and timing details • Over time, “Fill-mob” members accrued points for free concert tickets or merchandise
  35. 35. SOCIAL MEDIA FOR PR Interact in communities • • • • LinkedIn groups Google+ communities Facebook groups Relevant hashtags
  36. 36. SOCIAL MEDIA FOR PR Email building on social media… • Exclusive content • Contests • PR Updates
  37. 37. SOCIAL MEDIA EXAMPLES TEDxMiami “Guess The Speaker”
  38. 38. SOCIAL MEDIA EXAMPLES Goals for the campaign (in order) 1. Drive awareness 2. Build the email list 3. Increase traffic to link
  39. 39. SOCIAL MEDIA EXAMPLES How it worked… • Facebook fans were encouraged to ‘guess the speaker’ via clues • They must enter their email for a chance at a free t-shirt • New contest was run every week leading up the event
  40. 40. QUESTIONS Feel free to contact us with questions at… Phone: (866) 999-4736 Email: Zach.Hoffman@exults.com Twitter: @exults
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×