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Global Lead Management
 

Global Lead Management

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    Global Lead Management Global Lead Management Presentation Transcript

    • Case study: global lead management Global technology leader that operates in more than 170 countries around the world Situation / Requirements  Globally integrated campaign strategy and management  Sophisticated segmentation strategies and capabilities  Global lead management Solution  Single marketing data mart to drive segmentation  Clean, validate, append data  Customer intelligence for advanced segmentation  Use Eloqua to execute campaigns Results  400 campaigns per quarter  Dramatic increase in targetable contacts for campaigns  400,000 new leads  400% increase in lead to opportunity conversion  Reduced processing cost per lead from $1.10 to $.08 1 © Extraprise 2013 Extraprise