Extole_Redbox ad:tech SF 2011

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Presentation with Extole and Redbox from 2011 ad:tech SF conference. Presentation includes an overview of the Extole-powered Redbox social referral program, how the program was promoted and results.

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Extole_Redbox ad:tech SF 2011

  1. 1. How Redbox & Extole Turned LoyalCustomers into Social MarketersPANELIST:Brad Klaus, Co-Founder & CEO, ExtoleMichael Georgoff, Director, Partner Marketing, Redbox
  2. 2. 2004 – Redboxdebuts at McDonald’slocations in Denver 2005 + the rest of America’s premier retailers join the party 2010 – We celebrate our billionth rental 2011 – 26,000+ locations nationwide
  3. 3. Redbox ObjectivesAs America’s favorite destination for entertainment rentals, Redbox sought to:•  Quickly launch a branded social referral program•  Increase number of positive social recommendations on Facebook and Twitter•  Convert friends of existing customers into new users…while staying consistent with its successful brandphilosophy: •  Leverage customer passion and reward in meaningful ways •  Use time-proven word-of-mouth precedents •  Make the customer experience easy – super easy
  4. 4. Extole Overview•  Social Marketing Platform that enables brands to turn customers into social marketers to deliver positive ROI•  Select customers:
  5. 5. Redbox-Branded Social Referral Program
  6. 6. Redbox Promoted Program Online and Offline
  7. 7. Friends Received Free Rental Offer
  8. 8. Results•  Program launched in less than 2 weeks•  177k customers shared a recommendation in first 30 days•  128k friends clicked-thru to Redbox offer page –  32k Facebook posts  60k friend clicks –  5k Twitter posts  23k friend clicks•  Friends became new customers

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