Mobile Technology and Opportunities for the Media
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Mobile Technology and Opportunities for the Media

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Extentia’s CEO Umeed Kothavala addressed students at the Department of Communication and Journalism, University of Mumbai on ‘Mobile Technology and Opportunities for the Media’. ...

Extentia’s CEO Umeed Kothavala addressed students at the Department of Communication and Journalism, University of Mumbai on ‘Mobile Technology and Opportunities for the Media’.

This session was about mobile technology, related facts, mobile media channels, consumption of news on mobile, social media and mobile news, and the impact of citizen journalism.

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  • State of mobile 2013 (infographic)http://www.supermonitoring.com
  • State of mobile 2013 (infographic)http://www.supermonitoring.com
  • Study: Mobile news “snacking” is up sharply, but tablets are the killer news devices
  • In-depth News Reading on the Tablethttp://www.journalism.org
  • Future of Mobile Newshttp://www.journalism.org
  • The future of mobile newshttp://www.journalism.org
  • Digital: As Mobile Grows Rapidly, the Pressures on News Intensify http://stateofthemedia.org
  • Hurricane Sandy and Twitterhttp://www.journalism.org
  • Citizen Journalism - Wikipedia

Mobile Technology and Opportunities for the Media Mobile Technology and Opportunities for the Media Presentation Transcript

  • MOBILE TECHNOLOGY AND OPPORTUNITIES FOR THE MEDIA www.extentia.com January 2014
  • Coming Up        Mobile Technology – What is It? Some Facts, More Facts Mobile Media Channels The News on Mobile The Role of Social Media The Citizen Journalist Looking to the Future
  • Mobile Technology
  • Mobile Technology: What Is It?     Technology used for communication anywhere, anytime – includes calling, messaging, and the internet Has evolved rapidly over the past decades with a wide variety of devices available Easy to use and is constantly available for users Is incredibly popular!
  • Some Facts  6.8 billion mobile phones in use globally   56% of these are now smartphones For 50% of these users, mobile is the primary Internet source Over 1.2 billion access the web via mobile  Mobile traffic accounts for 15% of all Internet traffic 
  • More Facts Mobile web adoption is growing 8 times faster than the regular web‟s adoption in the 1990s  Mobile based searches make up one quarter of all web searches  80% of time on mobile is spent using apps  44% of cell phone users sleep by their devices to not miss notifications 
  • Some More Facts     57% of global mobile users say they will reject a a business with a poorly designed mobile site 36% of shoppers search for store locations on their phone while shopping in store 72% of tablet owners purchase online every week By the end of 2014, there will be more mobile devices globally than people!
  • Mobile Technology Adoption Time it took to reach 50 million users Angry Birds 0.35 Facebook 3.5 Internet 4 Tv 13 Radio 38 0 5 10 15 20 Years 25 30 35 40
  • Mobile Media Channels  What is available for consumption Live event tweeting  Live event blogs  Instant video uploads from a location  Newsfeeds and alerts  Messaging applications  Entire newspapers on mobile 
  • What Enables Them  To enable this consumption Smartphones of all kinds  Tablets  „Phablets‟  High speed data networks  The next portable communications gizmo 
  • The News on Mobile  People open their news apps more than 25 times per month Over four minutes a day spent using news apps, on average – a minute more than on other apps Time spent on apps per day by category Minutes  3.2 4.2 All Apps News Apps Statistics for the United States
  • The News on Mobile In-depth news read on tablets Percent of news users who check news headlines 32% Sometimes 78% 35% 72% 53% Regularly 57% 0% 40% Smartphone Pew Research 20% Tablet 60% 78% read more than one indepth article during a sitting 72% read in-depth articles they were not initially looking for
  • The News on Mobile  Consumption: 73% of adults who consume news on tablets read in-depth articles  61% of smartphone news consumers read longer stories  CJ (citizen journalism) is exploding – news sites look to CJs for live updates 
  • The News on Mobile The Growing Mobile Landscape 70% 66% 64% 62% 60% 50% 50% 44% 40% 30% 22% 20% 10% 0% Tablet Smartphone Ownership of devices in the U.S. Either tablet or smartphone Getting news on the devices Pew Research
  • The News on Mobile  Consumption of news on mobile: 47% of smartphone users and 39% of tablet users get news through a social network  9% follow news recommendations from either Facebook or Twitter  People getting their news on social networks 40 30 20 10 34 9 19 30 19 12 0 Total Popultaion 18-24 Year Olds 2010 30-39 Year Olds 2012 Pew Research
  • Hurricane Sandy on Mobile     With no power, Internet access on mobile alone News agencies turned to Twitter and other social media to receive and deliver reports Over 20 million storm related updates tweeted Photos and videos shared, information on missing people, survivors, damage, delight, shock…
  • Hurricane Sandy on Mobile  Hurricane Sandy & Twitter Hurricane Sandy conversations on Twitter 6 Excitement 8 Political Commentary 13 Hopes and Prayers for Safety 14 Jokes 25 Photos and Videos 34 News and Information 0 10 20 30 40 Pew Research
  • The Role of Social Media    Social media is about interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks A major tool for news dissemination Most of it posted and accessed on mobile
  • The Role of Social Media  Individuals and communities share, co-create, discuss, and modify user-generated content
  • Channels for the Media  There are many social media options
  • Using Social Media Effectively      Grow your information network (expand your horizons) Attract opportunities from news organizations (inbound marketing) Establish credibility (be the expert on the topic) Increase your online clout Securing work (reporting gigs, projects, assignments)
  • Decide Wisely     Limit the number of platforms you use to communicate Be deliberate Keep consistent usernames Consistent avatars
  • Social Media on Mobile     40% of worldwide YouTube usage is on mobile 73% of Facebook users globally are on mobile 76% of users worldwide access Twitter on mobile 38% of traffic to LinkedIn comes from mobile
  • We‟re All Publishers Now    Everyone can be a publisher of news just being at the right location – scene of an accident, a sporting occasion, a weather event „Second screen‟ reporting People who use the content are also the ones who create it
  • We‟re All Publishers Now
  • The Citizen Journalist  Citizen Journalists (CJs)  The concept of citizen journalism (also known as "public", "participatory", "democratic", "guerrilla" or "street" journalism) is based upon public citizens "playing an active role in the process of collecting, reporting, analyzing, and disseminating news and information.“ - Wikipedia
  • The Citizen Journalist  CJs post news, photos, videos about: Celebrities spotted  Governmental corruption  Crimes  Natural disasters  Terrorist attacks  Accidents 
  • The Citizen Journalist  CJ – Pros: No “us and them”, reporting is closer to reality  Instant/real time coverage in media  A wide variety of „takes‟ on a situation  Ability to reach areas/situations not accessible by regular news crews 
  • The Citizen Journalist  CJs – Cons: Inaccuracy, errors in reporting facts  Personal bias and opinions  Desire for their „15 minutes of fame‟ 
  • The Citizen Journalist  Breaking news : Boston Marathon explosions – first tweets and photos from a number of witnesses on the ground  Egyptian uprising – first mobile reports on Facebook  Protestors killed in Bahrain – first videos on YouTube  Osama bin Laden execution – first posted on Twitter 
  • Looking to the Future     User-generated content will continue to grow as news organizations actively solicit CJ participation Reporting via Google Glass and similar wearable devices Improved visual and audio content on mobile, more augmented reality More paid news content consumed on mobile
  • About Extentia and iXtentia Established in 1998, Extentia is a global technology consulting organization that delivers solutions to clients in 5 continents. With strong technical skills in Microsoft and open source technologies, Extentia has experience across multiple sectors including education, travel, healthcare and finance. Its much acclaimed Design Studio is a graphics design and UI group that actively supports a multi-skilled software development team. Extentia has offices in India, the United States, the UAE, and the UK. www.extentia.com iXtentia is a division of Extentia that focuses on iOS, Android, Windows Mobile, and other mobile technologies. It also offers consulting for mobile strategy and marketing. Several iXtentia applications for the iPhone /iPad are listed among the top 200 on the Apple App Store. www.ixtentia.com
  • Contact Us USA | Australia | Middle East | Singapore | United Kingdom | Germany Extentia Tower, Road 12A, Kalyani Nagar, Pune – 411006, India Tel: +91-20-67285200 | +91-20-26610725 | +91-20-26610726 Email: inquiries@extentia.com