MOBILE LEARNING AND GLOBAL
MODELS
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Extentia Information Technology
Mobile Learning and Global Models


A quick history of mobile learning



Market penetration



Catalysts driving the a...
A short history of Mobile Learning


In 1901, Linguaphone used wax cylinders for a language lesson
series



The Dynaboo...
Is that really the HISTORY of Mobile Learning?


What is “Normal learning”?



Has learning always looked the way it loo...
So, where did “Brick and Mortar” come from?


The need to scale



Agriculture



Immobility of libraries



Immobilit...
Learning Evolved… and then got
“STUCK”
7
7
8
8
9
9
10
10
11
But it is coming full
circle…
Learning can and should be mobile again!


Mobile devices allow learning to be


Personalized



Dynamic



Learner ce...
Market Penetration
Market Penetration


Education is going mobile in the United States and worldwide



Its already started happening, and ...
Mobile Usage Worldwide


By 2020, 6 billion - 80 % of the worlds population will use mobile
phones, and 4.7 billion peopl...
What does that mean?



Irrelevance of the digital divide?
Parents are making the choice to supplement their children‟s
...
The Case for Mobile
Learning
Three Drivers


User (student) expectations



Economics



Delivered value (learning experience and benefits)
The student audience is:


Connected



Communicating



Computerized



Content-centric



Community oriented
Available Applications and Demand
At this time:


Thousands of educational apps



More parent-child / less teacher-stud...
Worldwide – the market for Mobile Learning


The worldwide market for mobile learning products and services will
grow fro...
Worldwide – the market for Mobile Learning


All this is changing



By 2015, these countries will only account for 40% ...
Worldwide – the market for Mobile Learning


Turkey:




India and the Philippines:




Purchasing 15 million tablets...
Real World Examples


The Minnesota school board has approved more than $1.1million to
purchase 1450 iPad 2s



The Flor...
Mobile Learning – "value creation"










Mobile learning has exited the "market creation" phase and has
entered ...
Mobile Learning – "value creation"



“Advanced features” are now “must haves”
Extraordinary innovations such as:
 Loca...
Ecosystem
Mobile Learning = Ecosystem of Features


These include:
 Mobile commerce
 Near field communications (NFC)
 Mobile adv...
The Content Distribution is expanding rapidly


There are now global mass-market stores operated by GetJar,
Amazon and Op...
Constant change


In a recent announcement by Apple, over 20,000 educational and
learning apps have been built specifical...
Everything is Evolving at Lightning Speed




Major spike in sales of smartphones, eBook readers and tablets in
2011
Wha...
Government spending is down in the US


Weak economy / challenged funding – DRIVING self paced elearning





Increas...
Government spending is down in the US


The US government spends around $900 billion per year on
education in US schools ...
Cost-effectiveness


eBooks are cost effective, with a possible 80% price reduction over
a Paper Book



A $15 eBook = $...
Mobile Learning Projects
(The Case Against Textbooks?)
Some exemplary mobile learning projects


Project K-Nect for secondary at-risk students - focuses on increasing
their mat...
Forsythe County - Considerations


Policy change



Educational acceptance



Instructional adaptation



Common sense...
The case against textbooks
Textbooks are:


Expensive



Heavy



Requires trees

Mobile content is:


Inexpensive


...
The case against textbooks - findings




3 out of 4 college freshmen would buy an iPad “if” 50% of their
textbooks were...
The case against textbooks - findings


The New 3 Es of Education:
 Enabled
 Engaged
 Empowered



77% of teachers hi...
Challenges
The Challenges for education on mobile


Bad press and lethargy



Opposition from traditional publishers



Institutio...
In Summary…
History of Mobile Learning


We‟ve covered:



Trends



Technology



Cost benefits




Interesting data

Challeng...
What Learning should be:


Interactive:




Personalized:




Mobile learning increases “communication” between peers...
An opportunity to create the future…


“Guide on the side” v “Sage on the stage”



Advocate! Demand! Articulate! Bear W...
Let‟s make learning mobile.
Again!
Thank you!
About Extentia and iXtentia
Established in 1998, Extentia is a global technology consulting organization
that delivers sol...
Contact Us

USA | Australia | Middle East | Singapore | United Kingdom |
Germany
Tel: +91 20 67285200 (India)| +1 408 627 ...
Sources











Wikipedia articles : "A Short History of Mobile Learning", Mike
Sharples, LSRI, University of No...
Sources













Ambient Insight‟s US Market for Mobile Learning Products and
Services: 2010-2015 Forecast an...
Sources






http://allthingsd.com/20120119/apples-new-math-or-why-a-15ebook-equals-a-75-paper-book/
The Joan Ganz Coo...
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Mobile Learning and Global Models – The Next Revolution in Education Industry

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Mobile Learning and Global Models – How did it evolve? Market penetration, mobile adoption and usage tendencies presented. Mobile learning capabilities and features revealed using real cases and examples. Finally, what are the benefits and challenges? Mobile learning is the future in nowadays life with rapidly growing new technologies.

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  • Source: Wikipedia articles, and ‘A Short History of Mobile Learning’, Mike Sharples, LSRI, University of Nottingham,Wireless Coyote: A Computer-Supported Field Trip, Communications of the ACM - Special issue on technology in K–12 education
  • Ambient Insight Research, 2011
  • Source: http://projectknect.orghttp://www.molenet.org.uk/http://k12cellphoneprojects.wikispaces.com/
  • Mobile Learning and Global Models – The Next Revolution in Education Industry

    1. 1. MOBILE LEARNING AND GLOBAL MODELS www.extentia.com Extentia Information Technology
    2. 2. Mobile Learning and Global Models  A quick history of mobile learning  Market penetration  Catalysts driving the adoption of mobile learning  Ecosystems  The Funding context  Some exemplary mobile learning projects  Challenges  Summary
    3. 3. A short history of Mobile Learning  In 1901, Linguaphone used wax cylinders for a language lesson series  The Dynabook (1968), a concept book-sized computer offered simulated learning for children  MOBIlearn and M-Learning projects were funded by the European Commission in the 2000s  It‟s the learner that has always been mobile!
    4. 4. Is that really the HISTORY of Mobile Learning?  What is “Normal learning”?  Has learning always looked the way it looks today?
    5. 5. So, where did “Brick and Mortar” come from?  The need to scale  Agriculture  Immobility of libraries  Immobility of chalk boards  Access to experts  Clustering of civilization  …
    6. 6. Learning Evolved… and then got “STUCK”
    7. 7. 7 7
    8. 8. 8 8
    9. 9. 9 9
    10. 10. 10 10
    11. 11. 11
    12. 12. But it is coming full circle…
    13. 13. Learning can and should be mobile again!  Mobile devices allow learning to be  Personalized  Dynamic  Learner centric  Scalable Effective learning means • Construction • Conversation • Control
    14. 14. Market Penetration
    15. 15. Market Penetration  Education is going mobile in the United States and worldwide  Its already started happening, and the pace of adoption is quick  Two out of five cell phones in the US are smartphones  The growth rate is outpacing that of PCs ten fold  Mobile devices are displacing laptops
    16. 16. Mobile Usage Worldwide  By 2020, 6 billion - 80 % of the worlds population will use mobile phones, and 4.7 billion people will access the Internet, primarily on mobile devices  Smartphone access for middle and high school students in the US jumped 42% from 2009 to 2010  44% of high school students in Title 1, rural and urban areas have smartphones  It‟s the same percentage for students in suburban, non-Title 1 schools
    17. 17. What does that mean?   Irrelevance of the digital divide? Parents are making the choice to supplement their children‟s education with anytime access to digital resources Students and parents get to play a more active role in education?
    18. 18. The Case for Mobile Learning
    19. 19. Three Drivers  User (student) expectations  Economics  Delivered value (learning experience and benefits)
    20. 20. The student audience is:  Connected  Communicating  Computerized  Content-centric  Community oriented
    21. 21. Available Applications and Demand At this time:  Thousands of educational apps  More parent-child / less teacher-student  Quality? Students with smartphones study 40 minutes more per week • 19% study in the bathroom • 17% study while exercising • More likely to track grades and assignments online • Less likely to pull all-nighters • 40% of all study sessions include a “fun phone
    22. 22. Worldwide – the market for Mobile Learning  The worldwide market for mobile learning products and services will grow from $3.2 billion in 2010 to $9.1 billion by 2015  The US is now the #1 purchasing country for mobile learning, followed by:  Japan  South Korea  UK  Taiwan This is 70% of the global mobile learning market
    23. 23. Worldwide – the market for Mobile Learning  All this is changing  By 2015, these countries will only account for 40% of all expenditures  The countries with the highest growth rates are:  China  India  Indonesia  Brazil  Highest growth rates are in developing economies – Asia, Latin America, Africa
    24. 24. Worldwide – the market for Mobile Learning  Turkey:   India and the Philippines:   Purchasing 15 million tablets for school children Subsidized the development of personal learning devices and have launched them in 2011 India:   $35 Aakash tablet has already been launched Second generation model will be out early 2012
    25. 25. Real World Examples  The Minnesota school board has approved more than $1.1million to purchase 1450 iPad 2s  The Florida school district has received a $1million gift from a donor. They are planning on using the money to provide every student an iPad  A prominent school in Mumbai, India has made it mandatory for all its students to purchase the iPad 2   The school has ordered approximately 850 iPads for this purpose http://www.ipadinschools.com
    26. 26. Mobile Learning – "value creation"       Mobile learning has exited the "market creation" phase and has entered the "value creation" phase in the US In 1984, there were only 1,000 devices in the world capable of accessing the Internet Eight years later, this had reached one million Last year, it reached one billion Will double soon Radio 38 Years Time spent to reach 50 million users TV 13 Years Internet 4 Years iPod 3 Years Facebook 2 Years
    27. 27. Mobile Learning – "value creation"   “Advanced features” are now “must haves” Extraordinary innovations such as:  Location-based learning  Mobile augmented reality  Haptic-enabled (touch based) learning  Intelligent decision support  “Smart” personal learning appliances
    28. 28. Ecosystem
    29. 29. Mobile Learning = Ecosystem of Features  These include:  Mobile commerce  Near field communications (NFC)  Mobile advertising  Mobile web browsing  Device-independent multimedia  Location-based services  eBooks  And, of course, Mobile Applications
    30. 30. The Content Distribution is expanding rapidly  There are now global mass-market stores operated by GetJar, Amazon and Opera  The Google, Apple and BlackBerry stores have dedicated educational categories  Apple has “bulk buying” for academic buyers  Targeting institutional sales
    31. 31. Constant change  In a recent announcement by Apple, over 20,000 educational and learning apps have been built specifically for the iPad  The iBookstore already contains “hundreds of thousands” of eBooks  Drag and drop to create iBooks using iBooks Author  1,000 universities and colleges around the world are using iTunes U  iBooks 2 with more features
    32. 32. Everything is Evolving at Lightning Speed   Major spike in sales of smartphones, eBook readers and tablets in 2011 What‟s evolving?  Cost (lower)  User interface (better)  Processing speed (faster)  Peripherals (sexier)  Memory and storage (larger)  Motion sensors (cooler)  Wireless connectivity (everywhere)
    33. 33. Government spending is down in the US  Weak economy / challenged funding – DRIVING self paced elearning     Increased popularity of “virtual schools” Recession State budget cuts Need for creative solutions
    34. 34. Government spending is down in the US  The US government spends around $900 billion per year on education in US schools – but can‟t accommodate all US students  Budget cuts are at their highest in 60 years  Huge potential to reduce costs dramatically with mobile education  Cutting costs without compromising quality needs new solutions
    35. 35. Cost-effectiveness  eBooks are cost effective, with a possible 80% price reduction over a Paper Book  A $15 eBook = $75 Paper Book?  Amazon promises savings of up to 80% over print-based textbooks with “tens of thousands” of eBooks available  Risks? TCO?
    36. 36. Mobile Learning Projects (The Case Against Textbooks?)
    37. 37. Some exemplary mobile learning projects  Project K-Nect for secondary at-risk students - focuses on increasing their math skills using smartphones  The Mobile Learning Network (MoLeNET) in the UK - collaboratively introduces and supports mobile learning in education and training.  Forsythe County, GA: BYOT (Bring Your Own Technology)
    38. 38. Forsythe County - Considerations  Policy change  Educational acceptance  Instructional adaptation  Common sense Students are permitted to connect to the district network via the secure wireless connection provided by the school system, but all access must be in accordance with Acceptable Use Policy Students are NOT permitted to use their own computing devices to access the Internet via personal Wi-Fi accounts or by any manner other than connecting through the secure wireless connection provided by the school system
    39. 39. The case against textbooks Textbooks are:  Expensive  Heavy  Requires trees Mobile content is:  Inexpensive  Light  Portable  GREEN
    40. 40. The case against textbooks - findings   3 out of 4 college freshmen would buy an iPad “if” 50% of their textbooks were digital A majority say that reading on the iPad is “more convenient” than reading paper textbooks
    41. 41. The case against textbooks - findings  The New 3 Es of Education:  Enabled  Engaged  Empowered  77% of teachers highly value the ability of mobile devices to increase student engagement
    42. 42. Challenges
    43. 43. The Challenges for education on mobile  Bad press and lethargy  Opposition from traditional publishers  Institutionalized practices No widely accepted mobile theory of learning TCO, long term costs? Stability of platforms? Proprietary platforms – Apple‟s textbooks     You can pick up a dropped paper book, but an iPad?
    44. 44. In Summary…
    45. 45. History of Mobile Learning  We‟ve covered:   Trends  Technology  Cost benefits   Interesting data Challenges The case for Mobile Learning
    46. 46. What Learning should be:  Interactive:   Personalized:   Mobile learning increases “communication” between peers and instructors Programs “adapt” to the individual learner‟s strengths Engaging:  Collaboration, entertaining, immersive  Flexible  Location insensitive  Cost-effective
    47. 47. An opportunity to create the future…  “Guide on the side” v “Sage on the stage”  Advocate! Demand! Articulate! Bear Witness!  Imagine the future  What will your Facebook profile look like in 2030?
    48. 48. Let‟s make learning mobile. Again! Thank you!
    49. 49. About Extentia and iXtentia Established in 1998, Extentia is a global technology consulting organization that delivers solutions to clients in 5 continents. With strong technical skills in Microsoft and open source technologies, Extentia has experience across multiple sectors including education, travel, healthcare and finance. Its much acclaimed Design Studio is a graphics design and UI group that actively supports a multi-skilled software development team. Extentia has offices in India, the United States, the UAE, and the UK. www.extentia.com iXtentia is a division of Extentia that focuses on Apple, Android, Windows Phone, BlackBerry, and other mobile technologies. It also offers consulting for mobile strategy and marketing. Several iXtentia applications for the iPhone /iPad are listed among the top 200 on the Apple App Store. www.ixtentia.com
    50. 50. Contact Us USA | Australia | Middle East | Singapore | United Kingdom | Germany Tel: +91 20 67285200 (India)| +1 408 627 4094 (US) Email: inquiries@extentia.com
    51. 51. Sources        Wikipedia articles : "A Short History of Mobile Learning", Mike Sharples, LSRI, University of Nottingham,Wireless Coyote: A Computer-Supported Field Trip, Communications of the ACM Special issue on technology in K–12 education AEP Online April 2011 Project Tomorrow 2011 Speak Up National Research Project Ambient Insight Research, 2011 The Worldwide Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis, Ambient Insight, LLC."The Marvel of Mobile Learning" - Master the New Net, Sept 2011 http://www.ipadinschools.com/ http://articles.timesofindia.indiatimes.com
    52. 52. Sources          Ambient Insight‟s US Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis http://techcrunch.com/2012/01/19/apple-textbook-event/ http://mashable.com/2012/01/19/apple-ibooks-author/ http://projectknect.org http://www.molenet.org.uk/ http://k12cellphoneprojects.wikispaces.com/ Is the iPad Ready To Replace the Printed Textbook? - Campus Technology, June 2011 and Ambient Insight Research, 2011 The results of a classroom poll at Abilene Christian University. Is the iPad Ready To Replace the Printed Textbook? - Campus Technology, June 2011 and Ambient Insight Research, 2011
    53. 53. Sources    http://allthingsd.com/20120119/apples-new-math-or-why-a-15ebook-equals-a-75-paper-book/ The Joan Ganz Cooney Center at Sesame Workshop 2010 report “ Learning: Is there an app for that?” „The Marvel of Mobile Learning‟ - Master the New Net, Sept 2011
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