Leveraging Social Media to Your Advantage by Extentia

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Extentia CEO, Umeed Kothavala addressed a gathering at the World Zarathushti Chamber of Commerce (WZCC) about managing an online persona effectively across social networks, in order to get hired or to promote a business.

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  • StubHub had its own social media snafu. Someone posted a vulgar tweet from StubHub's account, calling the ticket sales website a "stubsucking hell hole." The tweet was up for about an hour before the company finally deleted it and issued an apology. It's unclear whether the tweet came from an unhappy StubHub employee or if the account was hacked.
  • Leveraging Social Media to Your Advantage by Extentia

    1. 1. Leveraging Social Media to Your Advantage www.extentia.com October 2013 | CONFIDENTIAL
    2. 2. What We‟ll Discuss Today       Social Media, Online Reputation Management - What is This About? Facts (why should I care?) Using These Networks to Your Advantage Refine That Profile! Your Business and Social Media Looking to the Future
    3. 3. What is Social Media?   Interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks Interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks
    4. 4. What is Online Reputation Management?  The practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility
    5. 5. Many Options Online  There are many social media options Which one should I use?
    6. 6. Recruiters are Watching  In 2012, 92% of recruiters reported that they have embraced social networking as part of their strategy
    7. 7. Recruiters are Watching
    8. 8. Recruiters are Watching    Anyone not leveraging social referrals is behind the curve Social profiles give companies more confidence in a candidate‟s professional and cultural fit As more companies invest money in social recruitment it becomes more important to have a good presence online
    9. 9. Recruiters are Watching
    10. 10. Recruiters are Watching   Over 80% of employers who use social media for recruiting use LinkedIn! It is the #1 social network among recruiters followed by Facebook, Twitter, and Google+
    11. 11. Businesses using Social Media  Businesses that use social media for recruiting 65% of all small 51% of businesses medium businesses 44% of large businesses
    12. 12. Filter  Worldwide: Only 4 out of 10 young adults filter what their work colleagues can see on Facebook
    13. 13. Why It Matters  Social media tools have tremendous power!
    14. 14. How to Get Started       Sign up for professional networking sites Interact and collaborate with other professionals on networking sites Create a personal website or online portfolio Identify what makes up your “unique you” Start a blog Network anywhere and everywhere
    15. 15. Risks
    16. 16. Risks     You might not get your dream job Your boss might be watching Everything you SAY and DO online can have an impact on your reputation You leave a digital footprint
    17. 17. Here‟s Your Opportunity!      Raise your profile Have a refined presence Build your network Generate new leads Be creative with your marketing  Videos  Business cards
    18. 18. Using Social Media Properly      Grow your network (expand your business horizons) Attract opportunities (inbound marketing) Establish credibility (be the expert) Increase your online clout Securing work (gigs, projects, assignments, jobs)
    19. 19. Watch What You Post!
    20. 20. Decide Wisely      Limit the number of platforms you use Be deliberate Keep consistent usernames Consistent avatar Keep consistent branding
    21. 21. Privacy Issues?    You need to be smarter on what you are putting on the internet! Check your privacy settings and use them! Be aware: Privacy settings are changed on social media sites without notifying the user!
    22. 22. Clean Up   Clean up your profile! Consider keeping your online profiles private, separate from professional activities
    23. 23. Be Professional   Remain professional and limit your content Have a complete, accurate, and up-to-date profile
    24. 24. Looking Good  Make your profile private and use an appropriate picture
    25. 25. See the Impact  Your profile picture can have an immense impact
    26. 26. Is That You?  Your profile picture can have an immense impact  Using default or dummy picture Minor Damage
    27. 27. Is That You?  Your profile picture can have an immense impact  Using default or dummy picture  Using unclear and low quality picture Moderate Damage
    28. 28. Is That You?  Your profile picture can have an immense impact  Using default or dummy picture  Using unclear and low quality picture  Using someone else‟s picture Dual Damage
    29. 29. Is That You?  Your profile picture can have an immense impact  Using default or dummy picture  Using unclear and low quality picture  Using someone else‟s picture  Using a rude picture Severe Damage
    30. 30. Is That You?  Your profile picture can have an immense impact  Using default or dummy picture  Using unclear and low quality picture  Using someone else‟s picture  Using a rude picture  Using a pornographic picture Serious Damage
    31. 31. Is That You?  Your profile picture can have an immense impact because it has your real name with it!  Using default or dummy picture  Using unclear and low quality picture  Using someone else‟s picture  Using a rude picture  Using a pornographic picture
    32. 32. Check What I Posted   Post things that matter and improve your appearance Your profile is searchable, so be sure to include areas of expertise, articles published, presentations, honors/awards
    33. 33. Marina Shifrin quits…
    34. 34. Next Media responds…
    35. 35. Is that you?
    36. 36. Social Media Success
    37. 37. Refine That Profile   Take advantage of site features such as widgets Join relevant groups, and interest groups (clients come from all places – friends, neighbors, etc.)
    38. 38. What to Use?     LinkedIn is the business oriented social networking site where you can follow companies Facebook is slowly moving towards a more professional and more career oriented service Twitter is a great place for searching and finding realtime conversations Google+ content will show up in Google search results, so make sure yours is positive
    39. 39. What to Use?
    40. 40. Get the Best Out There  Be the overachiever  Share your achievements  Share links to other profiles and blogs  Have an online CV
    41. 41. LinkedIn     Make sure your headline tells recruiters what you want! Connect with recruiters Be professional Post updates on the go
    42. 42. Facebook       Set your vanity URL Fill in professional details Useful status updates Join groups and pages Quit gaming! Add blogging
    43. 43. Twitter       Fill in your bio Use a real photo of yourself Follow relevant people Connect with people Tweet smartly Don‟t spam
    44. 44. Google+       Have a complete profile Fill in professional details Build strategic networks with circles Follow relevant people Remove unwanted content Use „Me on the Web‟
    45. 45. Be Creative    Print a QR code to your online profile on your business card Put the URL to your online profile on your resume Get a video resume
    46. 46. What You Need      Buy your domain name Put all your content in one place Join social networks Optimize your presence on these sites Keep private things private, while assuming nothing is truly private
    47. 47. Your Business Online       Be real – but not too real Engage in conversation – but don‟t be too public Follow the right people Think multimedia Stay current Don‟t forget the law
    48. 48. Get Famous Bloggers Forums Your Company’s Online Reputation Former Employees Social Media Customer Reviews
    49. 49. Your Business Online
    50. 50. Promote Your Brand
    51. 51. Remember…  Don‟t fear Facebook and other social sites, but instead, utilize them to increase the odds of getting hired, promoting yourself and/or your business, be out there
    52. 52. About Extentia and iXtentia Established in 1998, Extentia is a global technology consulting organization that delivers solutions to clients in 5 continents. With strong technical skills in Microsoft and open source technologies, Extentia has experience across multiple sectors including education, travel, healthcare and finance. Its much acclaimed Design Studio is a graphics design and UI group that actively supports a multi-skilled software development team. Extentia has offices in India, the United States, the UAE, and the UK. www.extentia.com iXtentia is a division of Extentia that focuses on Apple, Android, Windows Phone, BlackBerry, and other mobile technologies. It also offers consulting for mobile strategy and marketing. Several iXtentia applications for the iPhone /iPad are listed among the top 200 on the Apple App Store. www.ixtentia.com
    53. 53. Contact Us USA | Australia | Middle East | Singapore | United Kingdom | Germany Extentia Tower, Road 12A, Kalyani Nagar, Pune – 411006, India Tel: +91-20-67285200 | +91-20-26610725 | +91-20-26610726 Email: inquiries@extentia.com

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