Classy, Clowny or Crude? Brand and the New Web Typography
by Extensis
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Did you know that your site’s typography says as much about your brand as all of the other graphic elements on your site? Website design is both an art and a technical skill, and every element down ...
Did you know that your site’s typography says as much about your brand as all of the other graphic elements on your site? Website design is both an art and a technical skill, and every element down to the typeface communicates volumes about your brand. Through the combination of graphics and text, your brand can be presented elegantly, or make you look like a complete fool. Do you know what your site’s typography is communicating? Don't get caught with your virtual pants down by using a font that isn’t right for your brand.
This session will help you understand how web typography affects your website, and how you can select and implement web typography that is just right for the job.
5 Questions that the session will answer
1. How does a website’s typography affect its brand perception?
2. How can common web typography mistakes be easily identified?
3. How can fonts be chosen to best fit a brand?
4. Where can web fonts be easily located?
5. What are the technical hurdles that are solved by using web fonts?
The target audience is intermediate web designers who want to include or improve their use of web fonts in their designs.
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