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The State of Fonts & Font Management - Chicago IDUG
 

The State of Fonts & Font Management - Chicago IDUG

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Slides from the short presentation to the Adobe InDesign User Group in Chicago

Slides from the short presentation to the Adobe InDesign User Group in Chicago

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    The State of Fonts & Font Management - Chicago IDUG The State of Fonts & Font Management - Chicago IDUG Presentation Transcript

    • Presented by Jim Kidwell The State of Fonts, Font Management & Web Fonts
    • Extensis •  Software for Creative Pros •  Makes •  Suitcase Fusion •  Universal Type Server •  Portfolio Server •  Serves Web Fonts •  WebINK •  Around 20 years
    • We know fonts
    • Designers & Fonts •  Most use FM software •  Many large collections •  Largest 231,994 fonts •  Average of 4,512 fonts
    • Font Managers from Extensis
    • Web Font Service
    • User Survey Reveals Font Risks
    • Top Risks •  Not understanding font EULAs •  Using fonts for an unlicensed purpose •  Transferring fonts improperly •  Creating comps with unlicensed fonts •  Improperly tracking
    • What could happen? Really?
    • What has happened? •  NBCUniversal sued for $3.5 Million (7/2012) •  TBS & TitleBoy sued: destruction of materials (2/2012) •  Microsoft sued for $1.4 Million (4/2013) •  NBCUniversal’s Wizarding World of Harry Potter sued for $1.5 Million + destruction of materials (7/2011) •  Mixpanel sued for $2.0 Million (3/2013) •  Rick Santorum’s agency sued for $2.0 Million (8/2011)
    • Let’s talk EULAs (licenses)
    • Designers don’t read licenses 17% 27% 29% 25%
    • Designers don’t read licenses
    • When we read them 28% 29% 21%
    • We are confused
    • And yet, we move onward Do you understand what you can do with the fonts that you license?
    • And yet, we move onward Do you understand what you can do with the fonts that you license?
    • So, what can you do?
    • Font Licensing Policies 1.  How do you buy new fonts? 2.  How do you create comp? 3.  Do you have existing procedures? 4. Who collects all the licenses, purchase records?
    • Assess Your Existing Collection 1.  Do you have purchase records? 2.  What are your rights and limits? •  Number of licenses •  Packaging, Logos, PDF embedding? •  Web Font use? •  Embedded into Applications?
    • Train Everyone 1.  Manager / Boss 2.  Coworkers 3.  New employees 4. External contractors
    • Track Usage & Respond 1.  Periodic reporting 2.  Number of licenses required 3.  New or expanded use types 4. Act on findings
    • Licensing: What can you do? 1.  Use a font manager & web font service 2.  Create a font licensing policy 3.  Assess your current collection 4. Train everyone 5. Track your usage
    • Demos •  Suitcase Fusion 5 •  Universal Type Server 4 •  WebINK
    • Contact, Resources, Q&A Jim Kidwell, Extensis www.extensis.com @jimkidwell Font Management Best Practices Guides http://www.extensis.com/fmbpg Font Licensing Survey Report http://www.extensis.com/font-management/survey-report-hidden-risks-font-misuse/ Fonts used in this presentation •  Rooney Pro from Jan Fromm •  Fresco Sans from OurType