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TFM&A – Just My Type – Successful Branding and Typography
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TFM&A – Just My Type – Successful Branding and Typography

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Creating and maintaining a strong and lasting brand is all about the details. Every decision has a visceral affect on public perception. Web design is 90% typography, and successful branding efforts …

Creating and maintaining a strong and lasting brand is all about the details. Every decision has a visceral affect on public perception. Web design is 90% typography, and successful branding efforts make typeface selection central to the process. Join typography expert Jim Kidwell for this whirlwind tour of how various brands have utilized typography throughout the years. Learn from the real-world examples from both current and historical typographic successes and failures. Whether you’re looking to rebrand soon, want to select some new fonts for your website, or just need to learn more about typography, you’re sure to come away from this talk with a new critical eye toward typeface selection and utilization.

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Transcript

  • 1. JUST MY TYPE Successful Branding and Typography Presented by Jim Kidwell
  • 2. Typographic Selection Communicates •  Emotion •  Time •  Place
  • 3. 1800 – 1900
  • 4. 1900s – 10s
  • 5. 1930s
  • 6. 1940s
  • 7. 1950s
  • 8. 1960s – 70s
  • 9. 1980s
  • 10. 1980 & 2007
  • 11. Typography & Brand •  Typography is a critical to branding •  Carefully crafted •  Consistent across media •  Typography must serve branding
  • 12. McDonald’s Case Study 1948 Original Restaurant
  • 13. 1950 Des Plaines Restaurant
  • 14. 1960s
  • 15. 1970s
  • 16. 1980s
  • 17. 1990s
  • 18. Modern
  • 19. What if everything used 1 font? The Comic Sans Project http://comicsansproject.tumblr.com
  • 20. The Comic Sans Project
  • 21. How about switching typography across brands? Logo Designer Graham Smith’s project http://www.imjustcreative.co.uk/brandreversioning/
  • 22. From the dawn of the internet, web design was shackled:
  • 23. Comic Sans Impact Arial Black Arial / Helvetica" Trebuchet Verdana Courier/Courier New Times (New) Roman Georgia!
  • 24. Comic Sans Impact Arial Black Arial / Helvetica" Trebuchet Verdana Courier/Courier New Times (New) Roman Georgia!
  • 25. Comic Sans Impact Arial Black Arial / Helvetica" Trebuchet Verdana Courier/Courier New Times (New) Roman Georgia!
  • 26. [pic of 1920s car here]
  • 27. Supported by virtually every browser @font-face (our hero!)
  • 28. yebocreative.com
  • 29. heartscryindia.org
  • 30. futureofcarsharing.com
  • 31. blackestate.co.nz
  • 32. august.com.au
  • 33. kccreepfest.com
  • 34. vectormill.com
  • 35. vectormill.com
  • 36. freshdirect.com
  • 37. freshdirect.com
  • 38. Typography and location
  • 39. Paris
  • 40. Paris
  • 41. Paris
  • 42. Vegas
  • 43. Blue Man
  • 44. Pet Peeves
  • 45. Papyrus...
  • 46. Popular with musicians
  • 47. And for tattoos
  • 48. But also
  • 49. Carefully Consider Your Typeface Selection •  Well done typography considers both the •  Always consider the visceral reaction that your selection creates
  • 50. Q&A + Additional Reading •  Elements of Typographic Style – Robert Bringhurst •  Getting it Right With Type – Victoria Squire •  Branding with type –Rögener, Pool, Packhäuser, Ginger •  http://www.webink.com/type-resources

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