FONTS, LICENSING &INTELLECTUAL PROPERTY LAW                   Frank J. Martinez, Esq.       THE MARTINEZ GROUP PLLC
MAKING A FONT CHOICEis a DESIGN DECISION,NOT A LEGAL DECISION.Select A or B …..
TYPE DESIGN,font formats anduse of T Y P Ehas evolvedover theyears.
DIGITAL IS THE RULE                 ALL FONTS ARE SOFTWARE
Digital Fonts = New Design Opportunities.EMBEDDING                            WEBFONTS  FLASH TYPE ANIMATION
MOBILE      Tablet DevicesSmart Phones
E-READERS
?< IS MY USE ALLOWED? >
READ theEND USER LICENSE AGREEMENT.      (EULA)!ASK YOUR MANAGER    OR THE FOUNDRY       DON’T BE SURPRISED!          With...
A LAWSUIT              OH,SH T.  ! ! !	  
SO, WHAT IS THE           (EULA)?          HINT: It’s a contract.
YES, BUT NOT THAT KIND OF CONTRACT.
MAKE THE EULA WORK FOR YOU.  Ok, HOW DO I DO THAT?
STEP 1:       KNOW YOUR NEED          HOW MANY WORKSTATIONS?            DO I NEED WEBFONTS?DO I NEED TO DISTRIBUTE TO OUTS...
STEP 2:INVESTIGATE OPTIONSDOES THE FONT HAVE A DESIGN ANALOG?    WHERE ARE OTHER CHOICES?NOT EVERY LICENSE OPTION IS POSTE...
STEP 3:   TECHNOLOGYCHANGED EVERYTHING    FONTS ARE VIRTUAL    FONTS NEVER SLEEP   USER HABITS DRIVE USE  USER HABITS DRIV...
STEP 4:BUY THE LICENSE YOU NEEDPOSTED LICENSE OPTIONS ADDRESS COMMON NEEDS.            A LICENSE IS A CONTRACT.  CONTRACTS...
MAKE THE EULA WORK FOR YOU.        STEP 1: KNOW YOUR NEED      STEP 2: INVESTIGATE OPTIONSSTEP 3: TECHNOLOGY CHANGED EVERY...
AVOIDING PROBLEMS
BE PROACTIVEDEVELOP SOFTWARE USE GUIDELINES     PUBLISH THE GUIDELINES    MAKE THE GUIDELINES PART   OF THE EMPLOYEE HANDB...
WHAT DO I DOIF I FINDUNLICENSED SOFTWARE?	  
SEEK THE ADVICE OF  YOUR MANAGER       ORIN-HOUSE COUNSEL
Fonts, Licensing and Intellectual Property Law
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Fonts, Licensing and Intellectual Property Law

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How can you ensure that your team is appropriately protected from the illegal use of fonts in your organization? Fonts are licensed just like software, and it's necessary to treat their purchase and installation just like you would with any other application. Learn from the ledgal expert, Frank J Martinez of The Martinez Group PLLC.

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Fonts, Licensing and Intellectual Property Law

  1. 1. FONTS, LICENSING &INTELLECTUAL PROPERTY LAW Frank J. Martinez, Esq. THE MARTINEZ GROUP PLLC
  2. 2. MAKING A FONT CHOICEis a DESIGN DECISION,NOT A LEGAL DECISION.Select A or B …..
  3. 3. TYPE DESIGN,font formats anduse of T Y P Ehas evolvedover theyears.
  4. 4. DIGITAL IS THE RULE ALL FONTS ARE SOFTWARE
  5. 5. Digital Fonts = New Design Opportunities.EMBEDDING WEBFONTS FLASH TYPE ANIMATION
  6. 6. MOBILE Tablet DevicesSmart Phones
  7. 7. E-READERS
  8. 8. ?< IS MY USE ALLOWED? >
  9. 9. READ theEND USER LICENSE AGREEMENT. (EULA)!ASK YOUR MANAGER OR THE FOUNDRY DON’T BE SURPRISED! With………….
  10. 10. A LAWSUIT OH,SH T. ! ! !  
  11. 11. SO, WHAT IS THE (EULA)? HINT: It’s a contract.
  12. 12. YES, BUT NOT THAT KIND OF CONTRACT.
  13. 13. MAKE THE EULA WORK FOR YOU. Ok, HOW DO I DO THAT?
  14. 14. STEP 1: KNOW YOUR NEED HOW MANY WORKSTATIONS? DO I NEED WEBFONTS?DO I NEED TO DISTRIBUTE TO OUTSIDE DESIGNERS? DO I NEED TO DISTRIBUTE TO THE CLIENT? DO I HAVE MORE THAN ONE PHYSICAL OFFICE? SHOULD MY CLIENT PURCHASE THE LICENSE?  
  15. 15. STEP 2:INVESTIGATE OPTIONSDOES THE FONT HAVE A DESIGN ANALOG? WHERE ARE OTHER CHOICES?NOT EVERY LICENSE OPTION IS POSTED.WILL YOUR NEEDS CHANGE OVER TIME?  
  16. 16. STEP 3: TECHNOLOGYCHANGED EVERYTHING FONTS ARE VIRTUAL FONTS NEVER SLEEP USER HABITS DRIVE USE USER HABITS DRIVE NEED
  17. 17. STEP 4:BUY THE LICENSE YOU NEEDPOSTED LICENSE OPTIONS ADDRESS COMMON NEEDS. A LICENSE IS A CONTRACT. CONTRACTS ARE COOKING – SEASON TO TASTE. IS YOUR USE LIMITED BY TYPE OF USES OR TIME? IS YOUR USE SOLELY FOR “PITCHING?” WHO REALLY NEEDS THE LICENSE?  
  18. 18. MAKE THE EULA WORK FOR YOU. STEP 1: KNOW YOUR NEED STEP 2: INVESTIGATE OPTIONSSTEP 3: TECHNOLOGY CHANGED EVERYTHING STEP 4: BUY THE LICENSE YOU NEED
  19. 19. AVOIDING PROBLEMS
  20. 20. BE PROACTIVEDEVELOP SOFTWARE USE GUIDELINES PUBLISH THE GUIDELINES MAKE THE GUIDELINES PART OF THE EMPLOYEE HANDBOOKCONDUCT A SURVEY OF WORKSTATIONS IS SOFTWARE STORED ON SERVERS    
  21. 21. WHAT DO I DOIF I FINDUNLICENSED SOFTWARE?  
  22. 22. SEEK THE ADVICE OF YOUR MANAGER ORIN-HOUSE COUNSEL

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