Your SlideShare is downloading. ×
0
Digital Asset Management Basics<br />Edward Smith<br />Product Marketing Manager, Extensis<br />
What Is Digital Asset Management?<br />DAM is the effective management and distribution of digital assets such as images, ...
Asset Metadata<br />“Data about data”<br />Information (metadata) about files (assets)<br />Machine or human generated<br ...
Index (search keywords)
Rights (where/how can this file can be used?)</li></ul>4<br />
What Is An Asset?<br />“Anything tangible or intangible that is capable of being owned or controlled to produce value…” (W...
Upcoming SlideShare
Loading in...5
×

Digital Asset Management Basics

1,676

Published on

Introduction to Digital Asset Management presentation from the Chicago 2011 DAM Forum.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,676
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
75
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Digital Asset Management Basics"

  1. 1. Digital Asset Management Basics<br />Edward Smith<br />Product Marketing Manager, Extensis<br />
  2. 2.
  3. 3. What Is Digital Asset Management?<br />DAM is the effective management and distribution of digital assets such as images, documents, creative files, audio and video clips. DAM solutions allow organizations to centrally catalog, store, retrieve and distribute large collections of valuable digital assets.<br />2<br />
  4. 4.
  5. 5. Asset Metadata<br />“Data about data”<br />Information (metadata) about files (assets)<br />Machine or human generated<br />Examples:<br /><ul><li>Informational (The date a picture was taken)
  6. 6. Index (search keywords)
  7. 7. Rights (where/how can this file can be used?)</li></ul>4<br />
  8. 8. What Is An Asset?<br />“Anything tangible or intangible that is capable of being owned or controlled to produce value…” (Wikipedia)<br />“A media file plus metadata”<br />“They’re only assets if you can find them”<br />5<br />
  9. 9. The Need for DAM<br /><ul><li>Locating assets
  10. 10. Understanding what assets are available
  11. 11. Providing access to the “correct” assets
  12. 12. Providing access to the “correct” format and size
  13. 13. Reusing assets
  14. 14. Recreating assets
  15. 15. Inconsistent use
  16. 16. Usage and rights management</li></ul>6<br />
  17. 17. Benefits of DAM<br /><ul><li>Improve efficiency
  18. 18. Reduce costs
  19. 19. Increase revenue
  20. 20. Brand consistency
  21. 21. Customer service</li></ul>7<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×