Comedy Central Digital Asset Management Case Study (updated content)

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Kevin Gepford, Studio Director at Comedy Central & TV Land, shares how the network put a system in place for effectively managing, tracking and distributing digital assets.

For the audio version of this presentation, visit http://www.extensis.com/media/webcasts/comedy-central-uses-portfolio-server-to-create-a-culture-of-self-service-for-image-demands/

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Comedy Central Digital Asset Management Case Study (updated content)

  1. 1. Presented by Comedy Central & TV Land Case Study Kevin Gepford
  2. 2. Comedy Central - The Funny Member of the FamilyComedy Central & TV Land Case Study
  3. 3. Brand Creative Group 35 members On-and-off air channel creative: • Print ads • Billboards/Subway • Web advertising Comedy Central & TV Land Case Study
  4. 4. Off-Air Studio • Creative Services department • Problem solvers • Strategic thinking Comedy Central & TV Land Case Study
  5. 5. Comedy Central vs TV Land Comedy Central and TV Land are sister channels — 1 floor apart in the same building (Spike channel is our brother, also in the same building) TV Land needed to distribute to the outside world: • Curated assets • Slide shows • Style Guides Comedy Central & TV Land Case Study
  6. 6. Lets Get OrganizedComedy Central & TV Land Case Study
  7. 7. 4 Points of Pain: Life Before DAM • Accessing offline archived projects was time consuming • Constant requests for logos • No system for tracking and distributing graphics for digital content • Constant interruptions for image requests Comedy Central & TV Land Case Study
  8. 8. Goals & ChallengesComedy Central & TV Land Case Study • Provide immediate gratification • Create a culture of self-service • We figured 80% - 90% of all requests could be automated Secret Agenda • Stop constant disruptions and annoying requests
  9. 9. The Solution: DAM • User friendly • Easy to learn • Budget friendly • Controlled in-house Comedy Central & TV Land Case Study
  10. 10. Implementation (a left-brain thing) Created Assets Organized Assets Found the Money Installed Portfolio Server Uploaded Assets Customized NetPublish Spread the Word Comedy Central & TV Land Case Study
  11. 11. Implementation Challenges • Empowering Project Managers • Encouraging Self-Service • Promoting a Better Way of Working Comedy Central & TV Land Case Study
  12. 12. Comedy Central: Consistent with BrandComedy Central & TV Land Case Study
  13. 13. TV Land: Consistent with BrandComedy Central & TV Land Case Study
  14. 14. WorkflowComedy Central & TV Land Case Study
  15. 15. WorkflowComedy Central & TV Land Case Study
  16. 16. WorkflowComedy Central & TV Land Case Study
  17. 17. Results and Successes • Self service • Instant gratification • Fewer interruptions and annoyances • Collaboration Comedy Central & TV Land Case Study
  18. 18. Next Steps • Move to the Cloud • Integration with Comedy Central internal workflow site • External Sharing Comedy Central & TV Land Case Study
  19. 19. To hear the Webcast of this presentation, visit: http://www.extensis.com/media/webcasts/comedy-central- uses-portfolio-server-to-create-a-culture-of-self-service-for- image-demands/ Comedy Central & TV Land Case Study

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