Case StudyExtended Content SolutionsKew Case Study“Well done all, a great deal of thanks forgetting the micro site up and running tosuch tough timescales. It looks fantasticand I think it will have a great impact, andhas been a really useful process on theroad to the full website launch.”Mike Saunders, Director of Digital Media,Royal Botanic Gardens, Kew1 ChallengeTo celebrate its 250th anniversary in 2009, Royal Botanic Gardens, Kew planned tore-launch its website to promote its work in plant science research and its leadershipas a plant conservation organisation. ECS became the development andimplementation partner for Kew and was selected to implement Oracle UCM platformand develop the new website.2 SolutionA priority of the project was to deliver a microsite in less than 3 months. ECS workedclosely with the client and third parties involved in the project to meet the tightdeadline and introduce the web publishing mechanisms which would later be thefoundation of the main website. After the success of the microsite in May 2009, theproject team continued developing the website ready for launch in October 2009. Thefinished website (www.kew.org) resulted as a modern, engaging and web-2.0solution. Highlights include interactive Garden Map and the Science & ConservationGlobal Map. Kew uses the ECS Calendar solution and has further plans to develop itscontent management strategy across the organisation.In addition to the website achievements, ECS also created a back-end managementsystem for schools visiting Kew Gardens. Previously the process was for schools tophone in bookings and for Kew staff to manually process payments, scheduling andconfirmations. The newly built Schools Booking system provided online booking andscheduling for teachers to easily view availability for school visits. It also provided asystem for Kew staff to manage the bookings.3 OutcomeThe website is updated daily by Kew staff and the site has attracted publicparticipation with new features such as commenting on the site, adding photos,“liking” content and easily sharing on social networking websites. The SchoolsBooking system immediately proved its value in gained efficiencies by ensuringpayments, school bookings and teacher scheduling were managed correctly andeasily. The system saves hours of Kew staff time each week and it provides instantreporting on booking statuses.