The exhibitions world: today and tomorrow - by Arie Brienen UFI

1,036 views
952 views

Published on

Presentation by Arie Brienen UFI at XI UNIFIB Congress, 2-24 June, Exponor - Porto International Fair, Portugal

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,036
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • International
  • The exhibitions world: today and tomorrow - by Arie Brienen UFI

    1. 1. The exhibitions world: todayand tomorrow ArieBrienen President UFI UNIFIB Congress, Porto June 2012
    2. 2. TodayGlobal overview & trends Looking to the future ⓒ UFI 2012 2
    3. 3. The exhibition world today Approximately 30 700 Exhibitions per year corresponding to 103 million sqm of total net exhibition space and where 2.8 million direct exhibiting companies welcomed 260 million visitors ⓒ UFI 2012 3
    4. 4. The global top 10 Net space rented (in million net sqm) Trend since 20081. USA 23,3 (*)- 7%2. China 13,0 + 13%3. Germany 8,8 - 5%4. Italy 6,2 - 5%5. France 5,4 - 8%6. Spain 3,5 - 24%7. Japan 3,2 - 3%8. UK 2,8 - 6%9. Russia 2,6 - 13%10. Brazil 2,6 + 4% ⓒ UFI 2012 4
    5. 5. Exhibitions organized by UFI OrganizersBased on the data collected among 178 organizing companies (and their subsidiaries)Breakdown by event location Total net space rented (indoor + outdoor, in million sqm) ⓒ UFI 2012 5
    6. 6. MAIN GLOBAL RESULTS of theWorld Map of Venues In 2011 • 1,197 venues(with a minimum of 5,000 sqm indoor exhibition space) identified worldwide • Total indoor exhibition space:32.6 million sqm 266
    7. 7. VENUES AND INDOOR EXHIBITION SPACEIN 2011 Scale 496 venues 5 million sqm 15.6 million sqm (48%) 389 venues 7.9 million sqm (24%) 184 venues 6.6 million sqm 70 venues (20%) 1.3 million sqm 33 venues (4%) 0.8 million sqm 25 venues (2%) 0.5 million sqm (2%) 7
    8. 8. Trends 2006-2012 for all UFI venuesToday, UFI Members operate 211 venues worldwide(+12 since 2006) Gross indoor exhibition space Increase of gross indoor exhibition space (in million sqm) between 2006, 2010 & 2012 + 0.9% per year by region + 2.3% per year between 2010 & 2012 between 2006 & 2010 ⓒ UFI 2012 8
    9. 9. How the industry has fared in recent years Findings from UFI’s latest Global Barometer research (12-2011)
    10. 10. % of companies declaring an increase of their turnover when compared to the same period the year before (regardless of possible biennial effects)100% MIDDLE EAST & AFRICA AMERICAS ASIA & PACIFIC50% EUROPE 0% Before 1st half 2nd half 1st half 2nd half 1st half 2nd half 1st half 2nd half Dec. 2009 2010 2011 2012 2008 As declared in previous surveys As declared in December 2011
    11. 11. Perception of the economic crisis December 2011 % of companies declaring – in the last 4 surveys - that the impact of the “economic crisis” on their exhibition business is now over 100% Americas 50% Asian Pacific Europe Middle East/Africa 0% June 2010 December June 2011 December 2010 2011
    12. 12. Anticipatedending year of the impact of the “economic crisis” for those who consider that it is not yet over 63% 46% June 2011 27% December 2011 14% 14% 15% 9% 8% 4% 0% 2011 2012 2013 2014 2015
    13. 13. Distribution of all issues selected as the 3 most important ones 23% 21% 19% 18% 8% 6% 4% 1% State of the Global economic Local/national Internal Environmental Competition with Integration with Othernational/regional uncertainty competition from management challenges other media (ex. other media (ex. economy within the challenges (ex. (customer internet, virtual internet, virtual exhibition finance, human expectations, trade shows, trade shows, industry resources, staff, regulations, etc.) social media) social media) training)
    14. 14. Help yourself! ⓒ UFI 2012 14
    15. 15. Based on UFI Delphi research and member interviews
    16. 16. Key growth areas• Emerging markets: take your acronym pick – BRIC – BIC – BRICSA – CIVET – MINT• Multi-dimensional, non-traditional events – Including ‘hybrid’ events – Integrating many elements into a single event• Developing “content” around our events to benefit the industries we serve ⓒ UFI 2012 16
    17. 17. Multi-dimensional events Conference Traditional trade show Entertainment floor Successful new-look events Unconventional Live-streaming layouts ⓒ UFI 2012 17
    18. 18. Key challenges for exhibitions• Competition (in some markets) from over-capacity in venues• Online marketing and product news release – Continued uncertainties over balance of internet and face-to- face marketing – The industry needs better to communicate how a combination of these is the key to marketing effectiveness. – In-house activities and product launches have eaten into traditional events spend. – Will this be the source of tomorrow’s competition?• Targeting the Facebook generation with real world events.• Pressures on business travel – Cost controls – Environmental constraints ⓒ UFI 2012 18
    19. 19. Evolution of trade fairsSelling space Service CRM Thought• Square metres orientation • Database leadership• Complimentary • Integrated marketing • New business services services • Target group ideas for clients• Catalogue entry • Stand building orientation • Inter event• Basic technical • Catering • Bundling activities services • Exhibitor debit • Information card broking • Online reorder • Matchmaking system • Individual placement of stands ⓒ UFI 2012 19
    20. 20. The key trends ⓒ UFI 2012 20
    21. 21. Thought leadership• “Together with exhibitors, visitors, specialized associations and the media the leading brand trade shows can become the place to meet all year long”.• “But we have to be careful: It is not just content, but valuable content and leadership in new ideas”.• “The role of trade shows will be changing. Trade shows will more and more act as community integrators, knowledge providers, discussion platforms, social network live grounds, etc.” ⓒ UFI 2012 21
    22. 22. UFIWho we are and what we do
    23. 23. UFI is the Global Association of the Exhibition Industry, uniting the industry’s organizers, venues, associations and partners of the industry ⓒ UFI 2012 23
    24. 24. UFI Impact• 4,500 Exhibitions organised or hosted by UFI members• UFI members in 85 countries including the 40 largest economies• 3 UFI Offices – Headquarters in Paris, – Regional Office Asia/Pacific in Hong Kong – Regional Office in Middle East/Africa in Kuwait ⓒ UFI 2012 24
    25. 25. 593 Members 47 “Partners of the Industry” (8%) 51 “Associations” (9%) 72 “Venues only” (12%)305 “Organizer only” (52%) 202 Members with “venue” activity (34%) 130 “Venue & Organizer” (22%) 435 Members with “Organizer”February 2012 activity (74%) ⓒ UFI 2012 25
    26. 26. UFI Member Services Networking Research Expertise Studies CooperationStatistics EducationManagement Quality What does UFI mean for me? Marketing Information Communication Standards ⓒ UFI 2012 26
    27. 27. UFI Member ServicesUFI Research and Studies• 6th UFI-BSG Report on the Trade FairIndustry in Asia• UFI Global Barometer• Global Estimates• UFI MemberActivity Report• UFI Insight Reports• Euro FairStatistics Report• Delphi Study• Tools for Tough Times ⓒ UFI 2012 27
    28. 28. UFI Member Services Online Information www.ufi.org• Studies and Recommendations• Online educational programme• Database Access• Industry information• UFI Events and Meetings- programmes & online registration - speaker presentations ⓒ UFI 2012 28
    29. 29. UFI Member ServicesUFI ProfessionalRecognition Awards ICT Operations Marketing Poster Competition withInternational Fair Plovdiv ⓒ UFI 2012 29
    30. 30. UFI Member ServicesThe UFI “Community” Congress Valencia = #ufivalencia UCF CEO Forum = #uficeoforum www.ufi.org/twitter Asia Seminar = #ufishenzhen www.twitter.com/ufilive Seminar in the MEA = #uficapetown Seminar in Europe = #ufihamburg Focus meetings in Kiev = #ufiutrecht www.ufilive.org ⓒ UFI 2012 30
    31. 31. UFI Member ServicesUFI Educationopportunities Exhibition Management Degree (EMD) 150 hour post graduate education programme “Successful Exhibit Marketing” Updated “Exhibitions in the marketing mix” online course available for freedownloading International Summer University, from 13 – 15 June in Cologne What does UFI mean for me? ⓒ UFI 2012 31
    32. 32. UFI WorkingCommittees UFI Education Committee UFI Sustainable Development UFI ICT Committee Committee UFI Operations UFI Marketing Committee Committee ⓒ UFI 2012 32
    33. 33. UFI Member Servicesⓒ UFI 2012 33
    34. 34. On Twitter @ufiliveBlogging at www.ufilive.orgLinkedIn – UFI Members’ GroupFacebook Events: UFI Congress 2011 Thank you info@ufi.org www.ufi.org ⓒ UFI 2012 34

    ×