Cloud Connectivity and Amazon Direct Connect

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  • Grange City Hotel – a customer of Exponential-eWhite paperAmazon Relationship
  • This forecast is part of the Cisco® Visual Networking Index (VNI), an ongoing initiative to track and forecast the impact of visual networking applicationsSummary Annual global IP traffic will surpass the zettabyte threshold (1.3 zettabytes) by the end of 2016. In 2016, global IP traffic will reach 1.3 zettabytes per year or 109.5 exabytes per month.Global IP traffic has increased eightfold over the past 5 years, and will increase threefold over the next 5 years. Overall, IP traffic will grow at a compound annual growth rate (CAGR) of 29 percent from 2011 to 2016.In 2016, the gigabyte equivalent of all movies ever made will cross global IP networks every 3 minutes. Global IP networks will deliver 12.5 petabytes every 5 minutes in 2016.Traffic from wireless devices will exceed traffic from wired devices by 2016. In 2016, wired devices will account for 39 percent of IP traffic, while Wi-Fi and mobile devices will account for 61 percent of IP traffic. In 2011, wired devices accounted for the majority of IP traffic at 55 percent.Business:Business Internet traffic will grow at a faster pace than IP WAN. IP WAN will grow at a CAGR of 18 percent, compared to a CAGR of 23 percent for fixed business Internet and 66 percent for mobile business Internet.Business IP traffic will grow fastest in the Middle East and Africa. Business IP traffic in the Middle East and Africa will grow at a CAGR of 33 percent,Business videoconferencing will grow sixfold over the forecast period. Business videoconferencing traffic is growing significantly faster than overall business IP traffic, at a CAGR of 48 percent between 2011 and 2016.Web-based videoconferencing will reach 56.3 percent of total business videoconferencing traffic in 2011Mobile:Global mobile data traffic will grow three times faster than fixed IP traffic from 2011 to 2016. Global mobile data traffic was 2 percent of total IP traffic in 2011, and will be 10 percent of total IP traffic in 2016.Video:Internet video to TV doubled in 2011. Internet video to TV will continue to grow at a rapid pace, increasing sixfold by 2016. Internet video to TV traffic will be 11 percent of consumer Internet video traffic in 2016, up from 8 percent in 2011.It would take over 6 million years to watch the amount of video that will cross global IP networks each month in 2016. Every second, 1.2 million minutes of video content will cross the network in 2016.Video-on-demand traffic will triple by 2016. The amount of VoD traffic in 2016 will be equivalent to 4 billion DVDs per month
  • While security remains the primary barrier to adoption for cloud, having a direct, private connection also deals with the performance issues which can be experienced by organisations accessing services over the internet. While organisations have extremely high-levels of control over performance on their LAN, the story is completely different when the internet becomes part of the equation. Your connection in this use-case is only as fast as the slowest part of the public internet, which means that as soon as the internet becomes at all congested, performance-levels experienced by end-users will suffer.
  • Reduces Your Bandwidth Costs – If you have bandwidth-heavy workloads that you wish to run in AWS, AWS Direct Connect reduces your network costs into and out of AWS in two ways. First, by transferring data to and from AWS directly, you can reduce your bandwidth commitment to your Internet service provider. Second, all data transferred over your dedicated connection is charged at the reduced AWS Direct Connect data transfer rate rather than Internet data transfer rates.Consistent Network Performance – Network latency over the Internet can vary given that the Internet is constantly changing how data gets from point A to B. With AWS Direct Connect, you choose the data that utilizes the dedicated connection and how that data is routed which can provide a more consistent network experience over Internet-based connections.Compatible with all AWS Services – AWS Direct Connect is a network service, and works with all AWS services that are accessible over the Internet, such as Amazon Simple Storage Service (Amazon S3), Elastic Compute Cloud (Amazon EC2), and Amazon Virtual Private Cloud (Amazon VPC).Private Connectivity to your Amazon VPC – You can use AWS Direct Connect to establish a private logical connection from your on-premise network directly to your Amazon VPC, providing you with a private, high bandwidth network connection between your network and your VPC. With multiple logical connections, you can even establish private connectivity to multiple VPCs while maintaining network isolation.Elastic – AWS Direct Connect makes it easy to scale your connection to meet your needs. AWS Direct Connect provides 1 Gbps and 10 Gbps connections, and you can easily provision multiple connections if you need more capacity. You can also use AWS Direct Connect instead of establishing a VPN connection over the Internet to your Amazon VPC, avoiding the need to utilize VPN hardware that frequently can’t support data transfer rates above 4 Gbps.
  • DR and DB and fast storage
  • The analogy we use to describe the benefits of direct, private cloud connections is to picture the route to the cloud as a motorway. In the same way that other drivers are a threat to our safety and slow our progress, the public internet is like a congested motorway - getting from A to B quickly and safely is dependent on traffic which is a factor outside of anyone’s control. A private cloud connection is like driving on your own dedicated road to which no one else has access. Without other traffic you’re safe from other drivers and will undoubtedly arrive at your destination faster.Large banks, for example, handling thousands of customer records, simply cannot afford to be processing or accessing that data in ‘public-view’. For these types of organisation, private cloud connections will surely be the only palatable type of connection.
  • Cloud Connectivity and Amazon Direct Connect

    1. 1. Breakfast Briefing: Cloud Connectivity & Amazon Direct ConnectName: Simon AcottJob Title: Business & Partner Development DirectorDate: 19th July 2012
    2. 2. Welcome
    3. 3. Agenda/Speakers• 08.30 Arrivals and breakfast• 09.00 Introduction and Welcome – Simon Acott, Business & Partner Development Director, Exponential-e• 09.10 Cloud Computing: Is IT for me? – Rob Marks, Partner at Moundsmere Management and Technology• 09.40 Private Cloud Connectivity – Adrian Hobbins, CTO, Exponential-e• 09.55 Amazon Direct Connect – Dominic Anschutz, Head of Cloud Operations, Exponential-e• 10.20 Cloud Case Study – KCA Deutag – Simon Acott, Business & Partner Development Director, Exponential-e• 10.30 Q&A/Discussion
    4. 4. Cloud ComputingIs IT for me?Rob Marks – Partner MMT LLP
    5. 5. Rob MarksoA seasoned IT professional who started in Retail/FMCGoAround 20 years in Banking at Regional and Global CTO/CIOoNow a partner in an independent IT and Management ConsultancypracticeoWorking across a broad range of sectors and industriesoAssist VC and Private Equity groups to re-launch and turn aroundstalled or failing businessesoProvide Interim ManagementoDevelop strategy and implement for SME’s
    6. 6. Who is MMT•MMT is an independent consulting, software and technology partnership that can provide a wealth ofinternational management and technology expertise across a wide range of industries.•The owning partners have over 50 years of combined global industry experience providing professionalservices and technology leadership assisting companies through times of change and transformation.•Our Philosophy –A trusted partner to Small, Medium and Large Enterprises that require interim skills that they may not have in house. –Well seasoned professionals with old fashioned integrity who bring a depth and breadth of experience. –A thorough, yet refreshingly straight forward, approach to the complex business and information technology issues that are impacting companies today. –Provide a cost effective solution in today’s challenging financial environment.
    7. 7. Questions Does IT make my business competitive? 1 As an IT professional where do I add most value and as a 2 Business leader why focus on IT? How do I use IT to make a difference? 3 Is IT a commodity? 4 How do I best manage my costs and balance this against 5 giving best value?
    8. 8. Cloud - New Phenomena?o Bureauo Outsourcingo Hosting and shared services • Sound familiar?• All been associated with cost reduction & improving efficiency But did they? Is Cloud any different?
    9. 9. IT – A View from the top•No doubt that IT is vital to all businesses “Often seen as a necessary evil”•IT functions are often poor at demonstrating true business value “Seen as Expensive”•Mysterious acronym filled fiefdoms “Speak a different language – Geeks”•Not in touch with the business “From a different planet”•
    10. 10. How is this changing/ Is it changing?oIT directors often report into the CEO and not FinanceoIT Leaders help to shape future business strategy and are the enablers withinfluenceoIT is a business within a business due to the size of its budgets and impactoIT Leaders are more cost/value driven & therefore concentrate on facets ofIT that deliver business value
    11. 11. What’s Cloud Computing got to dowith it?oIT is fast becoming a commodity – at least in the infrastructure areaoSmart IT champions concentrate on business differentiators not commodityoCommodity can and will be delivered through partnersoCommodity services and multi use apps will be bought or licensed fromcloud based SaaS solution providersoOnly high value IP or proprietary solutions will be developed and deliveredinternally going forward
    12. 12. Recent Case StudyWaverleyTBS, a leading drinks wholesaler were acquired by Manfield Partners LLP from Heineken Plc in July2010. WTBS had to be independent of HUK by Jan 2012. As WTBS depended entirely on its former parent forall of its I.T. services, substantial work was required to develop its own independent solution. Business Delivered Requirement Solution•Business process review and definition A total solution was delivered to WTBS•IT Infrastructure (servers, PC’s, email, etc) on Sept 3rd 2011 ahead of the deadline and at almost half of the cost of alternate•Network (backbone and local) systems integrator estimates without•Telephony (mobile, land and telesales) missing a single customer order.•CRM (sales management and reporting) “MMT delivered a robust solution exceeding our expectations.•ERP (FI, HR, MM, SCM, SD, BI) They understood our needs and provided the vision, leadership and governance to enable a successful outcome.”•Warehouse Management and Logistics William Hornby Gore, Manfield Partners•Training (900 + users – plan and delivery)•Future strategy and capability
    13. 13. Getting the mix rightRIGHT WRONGoReduced fixed costs oNeed for higher initial investmentoFlexible organisation oConcentration on low valueoOnly skilled to make a difference activitiesoLess technical and more business oNo option to turn down in afocused downturnoHigher impact on Business and oNo option to refresh infrastructureincreased kudos or applications architecture early
    14. 14. How extensive is the cloud used?Recent statistics Industry A new server is added to • Financial services- 63% the Cloud for every 600 • Manufacturing – 62% smart phones or 120 • Healthcare – 59% tablets • Transportation – 51% Testing Growth •7 out of 10 • 80% of new companies commercial are dipping a toe in the apps will be water deployed •Infrastructure on Cloud in and data first 2012 Compute power •60% of server workload will be virtualized •Customer driven •Pace
    15. 15. More evidence$150 Billion – Size of the Cloud Computing $750 Million – The amount that Amazon.com’sMarket by 2013 AWS expects to earn in 2011Gartner predicted that the market would move Amazon’s Web Service has provided businessesrapidly to this figure and was supported by research with an infrastructure web service platform basedfrom Merrill Lynch who predicted even more in the cloud since 2006. It hit revenues of $500surprising growth. Million in 2010 and is gaining huge momentum. However, other cloud services entrants mayMore businesses are feeling the pressure to move change this in the near future.into cloud computing for the reasons we havediscussed.
    16. 16. How secure?54% cited security as their top concern for transitioning to the cloud Security is a top deterrent for companies moving data sensitive apps into the cloud. However, Cloud providers are now able to become compliant with numerous security regulations such as HIPAA, ISO 27001, and PCI DSS. This allows industries like Financial Services and Health Care to feel more confident. In fact a study conducted by Mimecast concluded that 57% of their respondents actually felt that Cloud Computing increased their security compared to traditional methods.
    17. 17. Cloud is all around us and here tostay• Technology • Businesses • Consumer Companieso Telecoms o Commoditizing o Backupo Voice apps o Growth o Applicationso Stealth Services o Value o Services – Music etc o Small to Medium
    18. 18. Cupertino, California may be home to the AppleiCloud, but the clouds in the sky are still footlooseand trademark free.
    19. 19. Questions?We are happy to help you! Rob Marks - Partner Moundsmere Management and Technology LLP Unit 5, Summerlea Court, Herriard Business Park, Herriard, Basingstoke, RG25 2PN 01256 381720 07768 306347
    20. 20. Cloud ConnectivityName: Adrian HobbinsJob Title: CTO & Co Founder
    21. 21. Service Creation Platform Exponential-e believes that creating a bespoke solution should be as simple as ordering from a menu. Our unique Service Creation Platform enables companies to access all the services and applications we host on our network through a single Ethernet connection.
    22. 22. Cloud Aggregation Exponential-e believes that creating a bespoke solution should be as simple as ordering from a menu. Our unique Service Creation Platform enables companies to access all the services and applications we host on our network through a single Ethernet connection.
    23. 23. The Exponential-e High Speed, Low Latency,iSCSI capable network enables….. Virtual Machine Mobility and High Availability Alternate Data Centre Primary Data Centre App App App App App App App App OS OS OS OS OS OS OS OS VMware VMotionTM Storage Replication Data Storage Replication and Real-Time Synchronisation
    24. 24. Public Cloud Systems App OS Public Cloud Private Cloud Alternate Data Centre Primary Data Centre Systems Private CloudBackup Systems App App OS OS SmartWires PSTN Branch Office Branch Office Network 100Mbps or 1,000Mbps Local Cloud App Interface Device (NID) Next Generation Systems Ethernet circuits OS
    25. 25. Public Internet • Typical Enterprise Environment – Mixture of legacy bare metal servers. Internal – Some newer virtualised servers. applications and databases – Mixture of internal disks, databaseCorporate WAN servers and dedicated SANs. – Off-site tape backups. – Insatiable demand for more computing Off-site power and more storage. Tape Off-site Backups Replication
    26. 26. Public Internet The Enterprise Server LAN is augmented with elastic computing power and data storage in a Cloud Data Centre By extending services using VPLS and Layer 2, applications and Internal databases appear local. applications and databasesCorporate WAN Exponential-e seamlessly extends the enterprise server LAN into a Hybrid Cloud.
    27. 27. Public Internet Servers activated in the cloud have direct Layer 2 access to other services on the Enterprise’s server LAN. Internal applications Using high speed, ultra low and databases latency links, users areCorporate WAN unaware that systems are located in the cloud. Tape backups are eliminated by replicating into low cost storage in the cloud.
    28. 28. Public Internet Dual Cloud Data Centres offers even higher system availability and SLAs Primary Alternate Internal applications and databasesCorporate WAN Enterprise IT staff can remain in control of their IT environment and can configure cloud based resources. Data Security & Privacy Issues Resolved All servers, databases & applications sit on the clean side of your firewall, no matter where the cloud data centres are located.
    29. 29. On-Net Data Centres in the UK Telecity PowerGate Telia Cromwell Road Telecity Meridian Gate Telecity Williams House SunGard LTC Telecity Sovereign House Telecity IFL2 (Manchester) Level3 Goswell Road Level3 Braham Street City Lifeline Telstra LHC Equinix Airport Gate LD2 Equinix Finsbury Pavement LD1 Global Switch 1 Equinix Park Royal LD3 Global Switch 2 Equinix Slough LD4 Scolocate Edinburgh Interxion Hanbury Street Sentrum Woking Telehouse North Telehouse East Iomart (Paul Street) Telehouse West Virtus Enfield DC1
    30. 30. Exponential-e Cloud Partners
    31. 31. Exponential-e Cloud Community
    32. 32. Amazon Direct ConnectName: Dominic AnschutzJob Title: Head of Cloud Operations
    33. 33. OverviewThe noise in the market is all about placing data in the cloud – security,compliance and risk. However, a good cloud strategy is underpinned with thenetwork providing the access to cloud services and providers. How secure isthe route to the cloud, is the infrastructure fit for purpose and is bandwidthscalable?
    34. 34. Bandwidth Consumption• An estimated one-third of the worlds population is online now, a proportion that is sure to grow.• More users, more devices that connect to networks, and more data-heavy services to ride over the pipes are causing a “bandwidth explosion” Source: TeleGeography
    35. 35. Amazon GrowthSource: Amazon
    36. 36. S3 GrowthSource: Amazon
    37. 37. Bandwidth Consumption….• Some of the best numbers we have on bandwidth usage come from Ciscos Visual Networking Index• Global IP traffic has increased eightfold over the past 5 years, and will increase threefold over the next 5 years.• In 2016, the gigabyte equivalent of all movies ever made will cross global IP networks every 3 minutes. Global IP networks will deliver 12.5 petabytes every 5 minutes in 2016.• It would take over 6 million years to watch the amount of video that will cross global IP networks each month in 2016• Annual global IP traffic will surpass the zettabyte threshold (1.3 zettabytes) by the end of 2016 1,000,000,000,000,000,000,000 bytes Source: Cisco Visual Networking Index
    38. 38. Why use Internet?• Security• Performance• Control• Quality of Service• CostFor cloud computing to truly become mainstream it’s time to rethink howorganisations connect to cloud services. If cloud remains synonymous withthe internet, then it will also remain synonymous with insecure andUnreliable connectivity.
    39. 39. What is AWS Direct Connect?• AWS Direct Connect lets you establish a dedicated network connection between your network and one of the AWS Direct Connect locations• Reduce your network costs, increase bandwidth throughput, and provide a more consistent network experience than Internet-based connections.• Using industry standard 802.1q VLANs, this dedicated connection can be partitioned into multiple logical connections.• Logical connections can be reconfigured at any time to meet your changing needs.• Exponential-e one of 18 Global AWS Direct Connect Partners.
    40. 40. Highlights• Reduces Your Bandwidth Costs – AWS Direct Connect reduces your network costs as you are charged at the reduced AWS Direct Connect data transfer rate rather than Internet data transfer rates.• Consistent Network Performance – Data is now routed which can provide a more consistent network experience.• Compatible with all AWS Services – Amazon Simple Storage Service (Amazon S3), – Elastic Compute Cloud (Amazon EC2), – Virtual Private Cloud (Amazon VPC).• Private Connectivity to your Amazon VPC – You can use AWS Direct Connect to establish a private logical connection from your on- premise network directly to your Amazon VPC,.• Elastic – AWS Direct Connect makes it easy to scale your connection to meet your needs. AWS Direct Connect provides 1 Gbps and 10 Gbps connections, and you can easily provision multiple connections if you need more capacity.
    41. 41. AWS Direct Connect EU West (Ireland) Amazon AWS Cloud Virtual (EC2, S3, etc.) Private Cloud AWS Direct ConnectAmazon Virtual LocationPrivate Cloud AWS Direct Connect RouterDocklands, London Customer Router Private VLAN (VPC) traffic Public (AWS Cloud) traffic Customer Router / Firewall Customer premise Customer DMZ Customer Internal Network
    42. 42. Why Direct Connect?• Predictable & reliable performance to your AWS cloud• Enablement of new services and applications• Increase Security through private connectivity• Lower network costs by avoiding Internet transfer and bandwidth charges• Increase performance by bypassing congested Internet connections
    43. 43. Is Amazon Secure?• Sarbanes-Oxley (SOX) compliant• ISO27001• PCI DSS Level I Certification• HIPAA compliant Architecture• SAS70 (SOC 1) Type II Audit• FIISMA Moderate ATO’s• DIACAP MAC III-Sensitive• SOC 1/SSAE 16/ISAE 3402• FIPS 140-2http://aws.amazon.com/security/
    44. 44. S3 Storage• “Durable” S3 Storage• SLA 99.999999999 %• “If you store 10,000 objects with us, on average we may lose one of them every 10 million years or so. This storage is designed in such a way that we can sustain the concurrent loss of data in two separate storage facilities.”
    45. 45. Who Uses Amazon today
    46. 46. Private VS Public
    47. 47. Summary
    48. 48. Cloud Case Study: KCA DeutagName: Simon AcottJob Title: Business & Partner Development Directo
    49. 49. Case studyAbout KCA DEUTAG• KCA DEUTAG is one of the world’s largest international drilling contractors• Own and operate its own fleet of mobile offshore drilling units across the globe• 100 year history of onshore and offshore drilling and engineering activities• Employs 8,000 staff in more than 22 countries, from Germany, Russia, the Middle East, the Caspian region to Norway.• Headquartered in Aberdeen, Scotland
    50. 50. The ChallengeKCA DEUTAG needed to centralise critical services to better support global operationsThis would need to involve:• Migrating the operating system from IBM Lotus notes to a Microsoft environment• Moving the data storage into a virtual environment.• Data centre resiliency and scalability• Data centre flexibility and cost-effective infrastructure
    51. 51. The Solution• KCA DEUTAG already used us for a multi-site WAN, providing data and voice services to their various sites around the UK• This solution involved: managed servers, managed storage, tape back-up and managed communications with connectivity, firewall, Load balancer and a WAN optimiser• A direct, private connection to the UK data centre Migration of data centres and Microsoft applications, including: GHz 36 processing 528 TB power GB storage 230 memory
    52. 52. The Result • Successful migration from IBM Lotus Notes to a Microsoft environment • Centralised critical services (Microsoft Exchange, Lync, SharePoint) for 22 countries • Secure and resilient on-net UK based data storage facility • Significant CAPEX and OPEX savings • Scalable IaaS platform that can expand with future requirements“We were very happy with the deployment fromExponential-e. It was well planned and well delivered.We are now secure in the knowledge that we have a verystable and highly resilient environment for our storage andcritical applications, and have significantly reduced upfrontcapital expenditure.”Brian Gordon, Service Delivery Manager, KCA DEUTAG.
    53. 53. Q&A
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