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Cloud Aggregation: Smart Access to a Smarter Cloud
 

Cloud Aggregation: Smart Access to a Smarter Cloud

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The noise in the market is all about placing data in the cloud – security, ...

The noise in the market is all about placing data in the cloud – security,
compliance and risk. However, a good cloud strategy is underpinned with the network providing the access to cloud services and providers. How secure is the route to the cloud, is the infrastructure fit for purpose and is bandwidth scalable?

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  • While the benefits of cloud computing – including increased flexibility and reduced CAPEX – are generally accepted as compelling drivers for adoption, a number of barriers are holding organisations back. According to studies, 70% of companies are reluctant to adopt cloud technology because of their concerns with security and privacy. Whether customer data, employee information or financial data, there is a general reluctance to place this data in, or access this data through the Public Internet. Clearly, there is significant concern around how secure the route to the cloud is, with many companies asking how they can realise the benefits of moving cloud services, whilst maintaining the security and privacy of their data. Increasingly, IT organisations are looking for an inherently more secure, high-bandwidth, low-latency route to their data than the public internet.
  • This forecast is part of the Cisco® Visual Networking Index (VNI), an ongoing initiative to track and forecast the impact of visual networking applicationsSummary Annual global IP traffic will surpass the zettabyte threshold (1.3 zettabytes) by the end of 2016. In 2016, global IP traffic will reach 1.3 zettabytes per year or 109.5 exabytes per month.Global IP traffic has increased eightfold over the past 5 years, and will increase threefold over the next 5 years. Overall, IP traffic will grow at a compound annual growth rate (CAGR) of 29 percent from 2011 to 2016.In 2016, the gigabyte equivalent of all movies ever made will cross global IP networks every 3 minutes. Global IP networks will deliver 12.5 petabytes every 5 minutes in 2016.Traffic from wireless devices will exceed traffic from wired devices by 2016. In 2016, wired devices will account for 39 percent of IP traffic, while Wi-Fi and mobile devices will account for 61 percent of IP traffic. In 2011, wired devices accounted for the majority of IP traffic at 55 percent.Business:Business Internet traffic will grow at a faster pace than IP WAN. IP WAN will grow at a CAGR of 18 percent, compared to a CAGR of 23 percent for fixed business Internet and 66 percent for mobile business Internet.Business IP traffic will grow fastest in the Middle East and Africa. Business IP traffic in the Middle East and Africa will grow at a CAGR of 33 percent,Business videoconferencing will grow sixfold over the forecast period. Business videoconferencing traffic is growing significantly faster than overall business IP traffic, at a CAGR of 48 percent between 2011 and 2016.Web-based videoconferencing will reach 56.3 percent of total business videoconferencing traffic in 2011Mobile:Global mobile data traffic will grow three times faster than fixed IP traffic from 2011 to 2016. Global mobile data traffic was 2 percent of total IP traffic in 2011, and will be 10 percent of total IP traffic in 2016.Video:Internet video to TV doubled in 2011. Internet video to TV will continue to grow at a rapid pace, increasing sixfold by 2016. Internet video to TV traffic will be 11 percent of consumer Internet video traffic in 2016, up from 8 percent in 2011.It would take over 6 million years to watch the amount of video that will cross global IP networks each month in 2016. Every second, 1.2 million minutes of video content will cross the network in 2016.Video-on-demand traffic will triple by 2016. The amount of VoD traffic in 2016 will be equivalent to 4 billion DVDs per month
  • Layer 2 is the communications protocol that contains the physical address of a client or server station. It is called the "data link layer" or "MAC layer" and contains the address inspected by a bridge or switch. Layer 2 processing is faster than layer 3 processing, because less analysis of the packet is required.
  • Bandwidth Intensive, is yours burstable?Can you migrate in time?
  • While security remains the primary barrier to adoption for cloud, having a direct, private connection also deals with the performance issues which can be experienced by organisations accessing services over the internet. While organisations have extremely high-levels of control over performance on their LAN, the story is completely different when the internet becomes part of the equation. Your connection in this use-case is only as fast as the slowest part of the public internet, which means that as soon as the internet becomes at all congested, performance-levels experienced by end-users will suffer.
  • The analogy we use to describe the benefits of direct, private cloud connections is to picture the route to the cloud as a motorway. In the same way that other drivers are a threat to our safety and slow our progress, the public internet is like a congested motorway - getting from A to B quickly and safely is dependent on traffic which is a factor outside of anyone’s control. A private cloud connection is like driving on your own dedicated road to which no one else has access. Without other traffic you’re safe from other drivers and will undoubtedly arrive at your destination faster.Large banks, for example, handling thousands of customer records, simply cannot afford to be processing or accessing that data in ‘public-view’. For these types of organisation, private cloud connections will surely be the only palatable type of connection.
  • Reduces Your Bandwidth Costs – If you have bandwidth-heavy workloads that you wish to run in AWS, AWS Direct Connect reduces your network costs into and out of AWS in two ways. First, by transferring data to and from AWS directly, you can reduce your bandwidth commitment to your Internet service provider. Second, all data transferred over your dedicated connection is charged at the reduced AWS Direct Connect data transfer rate rather than Internet data transfer rates.Consistent Network Performance – Network latency over the Internet can vary given that the Internet is constantly changing how data gets from point A to B. With AWS Direct Connect, you choose the data that utilizes the dedicated connection and how that data is routed which can provide a more consistent network experience over Internet-based connections.Compatible with all AWS Services – AWS Direct Connect is a network service, and works with all AWS services that are accessible over the Internet, such as Amazon Simple Storage Service (Amazon S3), Elastic Compute Cloud (Amazon EC2), and Amazon Virtual Private Cloud (Amazon VPC).Private Connectivity to your Amazon VPC – You can use AWS Direct Connect to establish a private logical connection from your on-premise network directly to your Amazon VPC, providing you with a private, high bandwidth network connection between your network and your VPC. With multiple logical connections, you can even establish private connectivity to multiple VPCs while maintaining network isolation.Elastic – AWS Direct Connect makes it easy to scale your connection to meet your needs. AWS Direct Connect provides 1 Gbps and 10 Gbps connections, and you can easily provision multiple connections if you need more capacity. You can also use AWS Direct Connect instead of establishing a VPN connection over the Internet to your Amazon VPC, avoiding the need to utilize VPN hardware that frequently can’t support data transfer rates above 4 Gbps.
  • Reduces Your Bandwidth Costs – If you have bandwidth-heavy workloads that you wish to run in AWS, AWS Direct Connect reduces your network costs into and out of AWS in two ways. First, by transferring data to and from AWS directly, you can reduce your bandwidth commitment to your Internet service provider. Second, all data transferred over your dedicated connection is charged at the reduced AWS Direct Connect data transfer rate rather than Internet data transfer rates.Consistent Network Performance – Network latency over the Internet can vary given that the Internet is constantly changing how data gets from point A to B. With AWS Direct Connect, you choose the data that utilizes the dedicated connection and how that data is routed which can provide a more consistent network experience over Internet-based connections.Compatible with all AWS Services – AWS Direct Connect is a network service, and works with all AWS services that are accessible over the Internet, such as Amazon Simple Storage Service (Amazon S3), Elastic Compute Cloud (Amazon EC2), and Amazon Virtual Private Cloud (Amazon VPC).Private Connectivity to your Amazon VPC – You can use AWS Direct Connect to establish a private logical connection from your on-premise network directly to your Amazon VPC, providing you with a private, high bandwidth network connection between your network and your VPC. With multiple logical connections, you can even establish private connectivity to multiple VPCs while maintaining network isolation.Elastic – AWS Direct Connect makes it easy to scale your connection to meet your needs. AWS Direct Connect provides 1 Gbps and 10 Gbps connections, and you can easily provision multiple connections if you need more capacity. You can also use AWS Direct Connect instead of establishing a VPN connection over the Internet to your Amazon VPC, avoiding the need to utilize VPN hardware that frequently can’t support data transfer rates above 4 Gbps.
  • DR and DB and fast storage

Cloud Aggregation: Smart Access to a Smarter Cloud Cloud Aggregation: Smart Access to a Smarter Cloud Presentation Transcript

  • Cloud Aggregation: Smart Access to a Smarter CloudName: Dominic AnschutzJob Title: Head of Cloud OperationsDate: 17th October 2012
  • OverviewThe noise in the market is all about placing data in the cloud – security,compliance and risk. However, a good cloud strategy is underpinned with thenetwork providing the access to cloud services and providers. How secure isthe route to the cloud, is the infrastructure fit for purpose and is bandwidthscalable?
  • DefinitionNIST Definition – version 15!( National Institute of Standards and Technology)• Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g. networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models and four deployment models.
  • DefinitionNIST Definition – version 15!( National Institute of Standards and Technology)• Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g. networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models and four deployment models.
  • Overview• For many, cloud computing has become synonymous with the internet• The whole paradigm of cloud computing is built on the notion of accessing resources across a network• According to studies, 70% of companies are reluctant to adopt cloud technology because of their concerns with security and privacy• Organisations are looking for an inherently more secure, high-bandwidth, low latency route to their data than the public internet
  • Bandwidth consumption
  • S3 GrowthSource: Amazon
  • Bandwidth consumption• An estimated one-third of the worlds population is online now, a proportion that is sure to grow.• More users, more devices that connect to networks, and more data-heavy services to ride over the pipes are causing a “bandwidth explosion”
  • Bandwidth Consumption….• Some of the best numbers we have on bandwidth usage come from Ciscos Visual Networking Index• Global IP traffic has increased eightfold over the past 5 years, and will increase threefold over the next 5 years.• In 2016, the gigabyte equivalent of all movies ever made will cross global IP networks every 3 minutes. Global IP networks will deliver 12.5 petabytes every 5 minutes in 2016.• It would take over 6 million years to watch the amount of video that will cross global IP networks each month in 2016• Annual global IP traffic will surpass the zettabyte threshold (1.3 zettabytes) by the end of 2016 Source: Cisco Visual Networking Index
  • Mobile Data• Globally, mobile data traffic will increase 18-fold between 2011 and 2016. Mobile data traffic will grow at a CAGR of 78 percent between 2011 and 2016, reaching 10.8 exabytes per month by 2016.• Global mobile data traffic will grow three times faster than fixed IP traffic from 2011 to 2016. Global mobile data traffic was• 2 percent of total IP traffic in 2011, and will be• 10 percent of total IP traffic in 2016.
  • Ethernet adoption• The adoption of higher speed Ethernet server interconnects as the increasing demand for bandwidth drives current deployment of 10G Ethernet and accelerates adoption of emerging 40G and 100G Ethernet products. The scalability, performance and relatively low cost makes Ethernet the clear choice of networking technology
  • Challenges• Migration to Cloud• Migration between providers• High availability between sites• Choice of Cloud providers on-net• Bandwidth limitations• End-to-end SLA• Why Internet ? – Expensive – No QOS
  • Why use Internet?• Security• Performance• Control• Quality of Service• CostFor cloud computing to truly become mainstream it’s time to rethink howorganisations connect to cloud services. If cloud remains synonymous withthe internet, then it will also remain synonymous with insecure andunreliable connectivity.
  • Summary• Consistent and reliable network connection to your cloud services• Rapid deployment of new services and applications• Secure and private connectivity - avoiding Internet traffic• Access to a wide range of cloud services and applications• Lower network costs by avoiding Internet transfer and bandwidth charges• Increase performance by bypassing congested Internet connections
  • Private vs. public
  • QUESTIONS?
  • Backup slides
  • What is AWS Direct Connect?• AWS Direct Connect lets you establish a dedicated network connection between your network and one of the AWS Direct Connect locations• Reduce your network costs, increase bandwidth throughput, and provide a more consistent network experience than Internet-based connections.• Using industry standard 802.1q VLANs, this dedicated connection can be partitioned into multiple logical connections.• Logical connections can be reconfigured at any time to meet your changing needs.• Exponential-e one of 18 Global AWS Direct Connect Partners.
  • Highlights• Reduces Your Bandwidth Costs – AWS Direct Connect reduces your network costs as you are charged at the reduced AWS Direct Connect data transfer rate rather than Internet data transfer rates.• Consistent Network Performance – Data is now routed which can provide a more consistent network experience.• Compatible with all AWS Services – Amazon Simple Storage Service (Amazon S3), – Elastic Compute Cloud (Amazon EC2), – Virtual Private Cloud (Amazon VPC).• Private Connectivity to your Amazon VPC – You can use AWS Direct Connect to establish a private logical connection from your on- premise network directly to your Amazon VPC,.• Elastic – AWS Direct Connect makes it easy to scale your connection to meet your needs. AWS Direct Connect provides 1 Gbps and 10 Gbps connections, and you can easily provision multiple connections if you need more capacity.
  • What is AWS Direct Connect?• AWS Direct Connect lets you establish a dedicated network connection between your network and one of the AWS Direct Connect locations• Reduce your network costs, increase bandwidth throughput, and provide a more consistent network experience than Internet-based connections.• Using industry standard 802.1q VLANs, this dedicated connection can be partitioned into multiple logical connections.• Logical connections can be reconfigured at any time to meet your changing needs.• Exponential-e one of 18 Global AWS Direct Connect Partners.
  • Highlights• Reduces Your Bandwidth Costs – AWS Direct Connect reduces your network costs as you are charged at the reduced AWS Direct Connect data transfer rate rather than Internet data transfer rates.• Consistent Network Performance – Data is now routed which can provide a more consistent network experience.• Compatible with all AWS Services – Amazon Simple Storage Service (Amazon S3), – Elastic Compute Cloud (Amazon EC2), – Virtual Private Cloud (Amazon VPC).• Private Connectivity to your Amazon VPC – You can use AWS Direct Connect to establish a private logical connection from your on- premise network directly to your Amazon VPC,.• Elastic – AWS Direct Connect makes it easy to scale your connection to meet your needs. AWS Direct Connect provides 1 Gbps and 10 Gbps connections, and you can easily provision multiple connections if you need more capacity.
  • Why Direct Connect?• Predictable & reliable performance to your AWS cloud• Enablement of new services and applications• Increase Security through private connectivity• Lower network costs by avoiding Internet transfer and bandwidth charges• Increase performance by bypassing congested Internet connections
  • Is Amazon Secure?• Sarbanes-Oxley (SOX) compliant• ISO27001• PCI DSS Level I Certification• HIPAA compliant Architecture• SAS70 (SOC 1) Type II Audit• FIISMA Moderate ATO’s• DIACAP MAC III-Sensitive• SOC 1/SSAE 16/ISAE 3402• FIPS 140-2http://aws.amazon.com/security/
  • S3 Storage• “Durable” S3 Storage• SLA 99.999999999 %• “If you store 10,000 objects with us, on average we may lose one of them every 10 million years or so. This storage is designed in such a way that we can sustain the concurrent loss of data in two separate storage facilities.”