Building the silver lining   seminar slides
Upcoming SlideShare
Loading in...5
×
 

Building the silver lining seminar slides

on

  • 466 views

These slides explore report findings from a survey where 250 IT decision makers shared their views on the role of the network, data centre and downtime on their cloud strategies. The slides also ...

These slides explore report findings from a survey where 250 IT decision makers shared their views on the role of the network, data centre and downtime on their cloud strategies. The slides also examine how the UK’s underlying IT infrastructure is coping with the demands of the mature Cloud.

Statistics

Views

Total Views
466
Views on SlideShare
465
Embed Views
1

Actions

Likes
0
Downloads
8
Comments
0

1 Embed 1

https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • While the benefits of cloud computing – including increased flexibility and reduced CAPEX – are generally accepted as compelling drivers for adoption, a number of barriers are holding organisations back. According to studies, 70% of companies are reluctant to adopt cloud technology because of their concerns with security and privacy. Whether customer data, employee information or financial data, there is a general reluctance to place this data in, or access this data through the Public Internet. Clearly, there is significant concern around how secure the route to the cloud is, with many companies asking how they can realise the benefits of moving cloud services, whilst maintaining the security and privacy of their data. Increasingly, IT organisations are looking for an inherently more secure, high-bandwidth, low-latency route to their data than the public internet.
  • I’m a strong believer in old expressions
  • This forecast is part of the Cisco® Visual Networking Index (VNI), an ongoing initiative to track and forecast the impact of visual networking applicationsSummary Annual global IP traffic will surpass the zettabyte threshold (1.3 zettabytes) by the end of 2016. In 2016, global IP traffic will reach 1.3 zettabytes per year or 109.5 exabytes per month.Global IP traffic has increased eightfold over the past 5 years, and will increase threefold over the next 5 years. Overall, IP traffic will grow at a compound annual growth rate (CAGR) of 29 percent from 2011 to 2016.In 2016, the gigabyte equivalent of all movies ever made will cross global IP networks every 3 minutes. Global IP networks will deliver 12.5 petabytes every 5 minutes in 2016.Traffic from wireless devices will exceed traffic from wired devices by 2016. In 2016, wired devices will account for 39 percent of IP traffic, while Wi-Fi and mobile devices will account for 61 percent of IP traffic. In 2011, wired devices accounted for the majority of IP traffic at 55 percent.Business:Business Internet traffic will grow at a faster pace than IP WAN. IP WAN will grow at a CAGR of 18 percent, compared to a CAGR of 23 percent for fixed business Internet and 66 percent for mobile business Internet.Business IP traffic will grow fastest in the Middle East and Africa. Business IP traffic in the Middle East and Africa will grow at a CAGR of 33 percent,Business videoconferencing will grow sixfold over the forecast period. Business videoconferencing traffic is growing significantly faster than overall business IP traffic, at a CAGR of 48 percent between 2011 and 2016.Web-based videoconferencing will reach 56.3 percent of total business videoconferencing traffic in 2011Mobile:Global mobile data traffic will grow three times faster than fixed IP traffic from 2011 to 2016. Global mobile data traffic was 2 percent of total IP traffic in 2011, and will be 10 percent of total IP traffic in 2016.Video:Internet video to TV doubled in 2011. Internet video to TV will continue to grow at a rapid pace, increasing sixfold by 2016. Internet video to TV traffic will be 11 percent of consumer Internet video traffic in 2016, up from 8 percent in 2011.It would take over 6 million years to watch the amount of video that will cross global IP networks each month in 2016. Every second, 1.2 million minutes of video content will cross the network in 2016.Video-on-demand traffic will triple by 2016. The amount of VoD traffic in 2016 will be equivalent to 4 billion DVDs per month
  • While security remains the primary barrier to adoption for cloud, having a direct, private connection also deals with the performance issues which can be experienced by organisations accessing services over the internet. While organisations have extremely high-levels of control over performance on their LAN, the story is completely different when the internet becomes part of the equation. Your connection in this use-case is only as fast as the slowest part of the public internet, which means that as soon as the internet becomes at all congested, performance-levels experienced by end-users will suffer.
  • The analogy we use to describe the benefits of direct, private cloud connections is to picture the route to the cloud as a motorway. In the same way that other drivers are a threat to our safety and slow our progress, the public internet is like a congested motorway - getting from A to B quickly and safely is dependent on traffic which is a factor outside of anyone’s control. A private cloud connection is like driving on your own dedicated road to which no one else has access. Without other traffic you’re safe from other drivers and will undoubtedly arrive at your destination faster.Large banks, for example, handling thousands of customer records, simply cannot afford to be processing or accessing that data in ‘public-view’. For these types of organisation, private cloud connections will surely be the only palatable type of connection.
  • Reduces Your Bandwidth Costs – If you have bandwidth-heavy workloads that you wish to run in AWS, AWS Direct Connect reduces your network costs into and out of AWS in two ways. First, by transferring data to and from AWS directly, you can reduce your bandwidth commitment to your Internet service provider. Second, all data transferred over your dedicated connection is charged at the reduced AWS Direct Connect data transfer rate rather than Internet data transfer rates.Consistent Network Performance – Network latency over the Internet can vary given that the Internet is constantly changing how data gets from point A to B. With AWS Direct Connect, you choose the data that utilizes the dedicated connection and how that data is routed which can provide a more consistent network experience over Internet-based connections.Compatible with all AWS Services – AWS Direct Connect is a network service, and works with all AWS services that are accessible over the Internet, such as Amazon Simple Storage Service (Amazon S3), Elastic Compute Cloud (Amazon EC2), and Amazon Virtual Private Cloud (Amazon VPC).Private Connectivity to your Amazon VPC – You can use AWS Direct Connect to establish a private logical connection from your on-premise network directly to your Amazon VPC, providing you with a private, high bandwidth network connection between your network and your VPC. With multiple logical connections, you can even establish private connectivity to multiple VPCs while maintaining network isolation.Elastic – AWS Direct Connect makes it easy to scale your connection to meet your needs. AWS Direct Connect provides 1 Gbps and 10 Gbps connections, and you can easily provision multiple connections if you need more capacity. You can also use AWS Direct Connect instead of establishing a VPN connection over the Internet to your Amazon VPC, avoiding the need to utilize VPN hardware that frequently can’t support data transfer rates above 4 Gbps.
  • DR and DB and fast storage

Building the silver lining   seminar slides Building the silver lining seminar slides Presentation Transcript

  • Building the silver liningDate: 20th November 2012
  • • Building the silver lining report – key findings, Simon Acott• Accessing the Cloud – data centres, super-highway or M25?, Dominic Anschutz• Smart Wired Cloud – virtualised networking, Adrian Hobbins• Coffee break• Cloud strategies from the real world, Dominic Anschutz• Cloud aggregation – the good, the bad and the ugly, Dominic Anschutz• Closing remarks & Exponential-e 2013 cloud strategy, Simon Acott• Discussion and Q&A• Lunch and networking
  • Simon Acott, Building the silver lining
  • Dominic Anschutz, Accessing the cloud –super-highway or M25?
  • OverviewThe noise in the market is all about placing data in the cloud – security,compliance and risk. However, a good cloud strategy is underpinned with thenetwork providing the access to cloud services and providers. How secure isthe route to the cloud, is the infrastructure fit for purpose and is bandwidthscalable?
  • Overview• For many, Cloud computing has become synonymous with the Internet.• The whole paradigm of Cloud computing is built on the notion of accessing resources across a network.• According to studies, 70% of companies are reluctant to adopt Cloud technology because of their concerns with security and privacy.• Organisations are looking for an inherently more secure, high-bandwidth, low latency route to their data than the public Internet.
  • Expressions
  • Proverbs• Have been around for 1000s of years some the earliest being biblical and my personal favourite• Eat Drink and be Merry (Luke 12:19)• If they were not true they would not be here today?“A picture is “Behind every “Dont countworth a great man your chickensthousand theres a great before they’rewords” woman” hatched” “Let sleeping “A chain is only dogs lie” “Good things as strong as its come to those weakest link” who wait”
  • How does this apply?The saying "a chain is only as strong as its weakest link" definitely applies to anetwork, as your network performance is often only as fast as the slowestcomponents.So if you have just invested in a State of the art Cloud service how are youconnecting to it?
  • Cloud definitionNIST Definition – version 15!( National Institute of Standards and Technology)• Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g. networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models and four deployment models.
  • DefinitionNIST Definition – version 15!( National Institute of Standards and Technology)• Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g. networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models and four deployment models.
  • The reality is that most traditional networks were designed over 20 years ago, andwere not architected with cloud computing in mind. Given understandable concernsabout security, a2011 Metzler and Associates study showed that 90% of cloud-boundtraffic is being backhauled through the data center, which has huge implications fornetwork congestion, resulting in higher bandwidth costs and a poorer user experience
  • What about the network?• Gartner expects 60% of enterprises will have migrated branch office services to the cloud or virtualized servers by 2015 (Gartner Analyst Review, February 2012).• In April 2012, Cisco surveyed over 1300 IT professionals across 13 countries, and found that the most important element of infrastructure needed to implement cloud computing was a cloud-ready wide area network (37%).• Yet, oddly enough, many businesses have done relatively little to prepare their existing network infrastructure for the inevitable transformation and the network remains the critical path between users and the cloud services
  • Bandwidth consumption Source: Amazon
  • S3 GrowthSource: Amazon
  • Direct ConnectSource: Amazon
  • Bandwidth consumption• An estimated one-third of the worlds population is online now, a proportion that is sure to grow.• More users, more devices that connect to networks, and more data-heavy services to ride over the pipes are causing a “bandwidth explosion” Source: TeleGeography
  • Mobile data• Globally, mobile data traffic will increase 18-fold between 2011 and 2016. Mobile data traffic will grow at a CAGR of 78 percent between 2011 and 2016, reaching 10.8 exabytes per month by 2016.• Global mobile data traffic will grow three times faster than fixed IP traffic from 2011 to 2016. Global mobile data traffic was• 2 percent of total IP traffic in 2011, and will be• 10 percent of total IP traffic in 2016.
  • Bandwidth consumption• Some of the best numbers we have on bandwidth usage come from Ciscos Visual Networking Index (VNI)• Initiative to track and forecast the impact of visual networking applications. This document presents the details of the Cisco VNI global IP traffic forecast and the methodology behind it.• Global IP traffic has increased eightfold over the past 5 years, and will increase threefold over the next 5 years.• In 2016, the gigabyte equivalent of all movies ever made will cross global IP networks every 3 minutes. Global IP networks will deliver 12.5 petabytes every 5 minutes in 2016.• It would take over 6 million years to watch the amount of video that will cross global IP networks each month in 2016• Annual global IP traffic will surpass the zettabyte threshold (1.3 zettabytes) by the end of 2016 Source: Cisco Visual Networking Index
  • Is Amazon secure?• Sarbanes-Oxley (SOX) compliant• ISO27001• PCI DSS Level I Certification• HIPAA compliant Architecture• SAS70 (SOC 1) Type II Audit• FIISMA Moderate ATO’s• DIACAP MAC III-Sensitive• SOC 1/SSAE 16/ISAE 3402• FIPS 140-2http://aws.amazon.com/security/
  • S3 storage• “Durable” S3 Storage• SLA 99.999999999 %• “If you store 10,000 objects with us, on average we may lose one of them every 10 million years or so. This storage is designed in such a way that we can sustain the concurrent loss of data in two separate storage facilities.”
  • Why use Internet?• Security• Performance• Control• Quality of Service• CostFor cloud computing to truly become mainstream it’s time to rethink howorganisations connect to cloud services. If cloud remains synonymous withthe internet, then it will also remain synonymous with insecure andunreliable connectivity.
  • Summary• Consistent and reliable network connection to your cloud services• Rapid deployment of new services and applications• Secure and private connectivity - avoiding Internet traffic• Access to a wide range of cloud services and applications• Lower network costs by avoiding Internet transfer and bandwidth charges• Increase performance by bypassing congested Internet connections
  • The Buffalo theory?
  • Words of wisdom“Well, you see, Norm, it’s like this. A herd of buffalo can only move as fast as theslowest buffalo. And when the herd is hunted, it’s the slowest and weakest ones at theback that are killed first. This natural selection is good for the herd as a whole,because the general speed and health of the whole group keeps improving by theregular killing of the weakest members.• So Where do you want be… fastest or slowest?
  • Private vs. public
  • Adrian Hobbins, Smart Wired Cloud –virtualised networking
  • Is Your Network Design the Weak Link in Cloud Computing?“Through 2013, at least 60% of enterprises willexperience slow or inconsistent applicationperformance issues from externally placedapplications, due to improper network design”.
  • Cloud Connectivity: Carefully does it“Connectivity is not widely perceived to be a major barrier tothe adoption of Cloud services”. “But experience of Cloud highlights that in reality connectivity can be a significant challenge”.
  • Telecom’s Central Role In Cloud Computing“Without a robust communications layer, the concept ofcloud computing is a nonstarter”.“All three dominant flavors of cloud computing –infrastructure-as-a-service (IaaS), software-as-a-service(SaaS), and platform-as-a-service (PaaS) – depend on fast,efficient, reliable communications”.
  • “The network is often the forgotten piece in the rush towards virtualisation”. “Raising the importance of the network in the consciousness of the business, is not an easy task…… The business just doesn’t get it”Clive Longbottom, head of research at Quocirca
  • Public Internet • Typical Enterprise Environment – Mixture of legacy bare metal servers. Internal – Some newer virtualised servers. applications and databases – Mixture of internal disks, databaseCorporate WAN servers and dedicated SANs. – Off-site tape back-ups. – Insatiable demand for more computing Off-site power and more storage. Tape Off-site Backups Replication
  • Public Internet The Enterprise Server LAN is augmented with elastic computing power and data storage in a Cloud Data Centre By extending services using VPLS and Layer 2, applications and Internal databases appear local. applications and databasesCorporate WAN Exponential-e seamlessly extends the enterprise server LAN into a Hybrid Cloud.
  • Public Internet Application Mobility App App App App App App OS OS OS OS OS OSCorporate Ultra Low Latency Connectivity WAN Storage Mobility
  • Public Internet Dual Cloud Data Centres offers even higher system availability and SLAs Primary AlternateCorporate WAN Enterprise IT staff can remain in control of their IT environment and can configure cloud based resources. Data Security & Privacy Issues Resolved All servers, databases & applications sit on the clean side of your firewall.
  • On-Net data centres in the UK Telecity PowerGate Telia Cromwell Road Telecity Meridian Gate Telecity Williams House SunGard LTC Telecity Sovereign House Telecity IFL2 (Manchester) Level3 Goswell Road Level3 Braham Street City Lifeline Telstra LHC Equinix Airport Gate LD2 Equinix Finsbury Pavement LD1 Global Switch 1 Equinix Park Royal LD3 Global Switch 2 Equinix Slough LD4 Scolocate Edinburgh Interxion Hanbury Street Sentrum Woking Telehouse North Telehouse East Iomart (Paul Street) Telehouse West Virtus Enfield DC1
  • Exponential-e Cloud Community
  • Coffee break
  • Dominic Anschutz, Real world strategies
  • AWS Direct Connect?• AWS Direct Connect lets you establish a dedicated network connection between your network and one of the AWS Direct Connect locations• Reduce your network costs, increase bandwidth throughput, and provide a more consistent network experience than Internet-based connections.• Using industry standard 802.1q VLANs, this dedicated connection can be partitioned into multiple logical connections.• Logical connections can be reconfigured at any time to meet your changing needs.• Exponential-e one of 18 Global AWS Direct Connect Partners.
  • Highlights• Reduces Your Bandwidth Costs – AWS Direct Connect reduces your network costs as you are charged at the reduced AWS Direct Connect data transfer rate rather than Internet data transfer rates.• Consistent Network Performance – Data is now routed which can provide a more consistent network experience.• Compatible with all AWS Services – Amazon Simple Storage Service (Amazon S3), – Elastic Compute Cloud (Amazon EC2), – Virtual Private Cloud (Amazon VPC).• Private Connectivity to your Amazon VPC – You can use AWS Direct Connect to establish a private logical connection from your on- premise network directly to your Amazon VPC,.• Elastic – AWS Direct Connect makes it easy to scale your connection to meet your needs. AWS Direct Connect provides 1 Gbps and 10 Gbps connections, and you can easily provision multiple connections if you need more capacity.
  • What is AWS Direct Connect?• AWS Direct Connect lets you establish a dedicated network connection between your network and one of the AWS Direct Connect locations• Reduce your network costs, increase bandwidth throughput, and provide a more consistent network experience than Internet-based connections.• Using industry standard 802.1q VLANs, this dedicated connection can be partitioned into multiple logical connections.• Logical connections can be reconfigured at any time to meet your changing needs.• Exponential-e one of 18 Global AWS Direct Connect Partners.
  • Why Direct Connect?• Predictable & reliable performance to your AWS cloud• Enablement of new services and applications• Increase Security through private connectivity• Lower network costs by avoiding Internet transfer and bandwidth charges• Increase performance by bypassing congested Internet connections
  • Dominic Anschutz, Cloud aggregation – thegood, the bad and the ugly
  • Cloud Aggregation
  • Gartner Inc. predicts that by 2015, most cloud computingCustomers will rely on a cloud broker to handle a diverserange of services, from discounted pricing to customapplication monitoring.Three Roles:• Aggregation• Integration• Customisation
  • • Aggregation: A cloud broker can bundle many individual services together and present them as a unified service. For instance, by partnering with a cloud broker, a provider can offer a unified billing service or unified cloud provisioning.• Integration: An enterprise will often rely on a cloud broker to bring integrate multiple services, collectively providing new functionality. The cloud broker can help move data into the cloud and integrate the customers network with the providers network.• Customisation: A cloud broker often customises cloud services for individual customers, usually around the network edge because cloud services can only be changed by the cloud provider.
  • Which way?
  • Overview• An aggregation platform such as the one originally developed for service providers, is an excellent basis to integrate legacy applications to the private cloud services as well as services sourced from the public cloud. Why let service providers have it all ?• CIO’s can now also take the role of strategic service broker while modernising their legacy environment, optimizing the use of their IT assets. They can benefit from a pay-per-use model for infrequently used applications, while this allows them to address the evolving needs of the business, improving its agility and responsiveness.
  • What do you look for?1. End to end SLA2. Self Service Administrative interfaces3. Location and device independence.4. Scalability5. High availability6. Multi tenancy7. Plan based or consumption based billing8. Web portal9. Reporting, notifications and audit trials10. Platform independence
  • But what about…?1. Tiering and archiving services2. Continuous, incremental or scheduled backups3. Multi-dimensional, multi tiered billing system4. Capacity based licensing systems5. SLA management and monitoring system6. Unified Comms.7. Disaster recovery plans and replication services8. Mobile computing9. File synchronisation10. Data de-duplication, compression and encryption
  • The Good• Typically more cost-effective to the customer than purchasing each service separately• Aggregated services from one logical user interface• Mitigate the challenge to manage assets across mixed environments
  • Architecture Exponential-e Enterprise Cloud
  • Exponential-e Portal
  • IaaS Migration vMotion On-premise Exponential-e Datacentre vCloud Connector IaaS Exponential-e VPLSCustomer Office Customer Office
  • Data centre relocation Exponential-e IaaS Old New Datacentre Datacentre Exponential-e VPLS
  • The Bad• Limited choice• Internet only• No QOS• Lack of automation• Margin stacking• No end to end SLA
  • The Ugly One size does not fit all The bottom line is that the aggregations are intended to benefit the customer!
  • Simon Acott, Closing remarksQuestions