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Keynote Microsoft Dynamics CRM  David Brown, CRM Lead Microsoft EMEA & LATAM
The New Era in CRMDavid BrownCRM Lead EMEAMicrosoft
Why 40,000 Customers Chose Microsoft CRM
Simple   Focus on the essential functions with a clear, consistent purpose that         matches user intentionUsable   Mea...
Video
An Unprecedented Rate of ChangeAverage lifespan of a company on the S&P 500                                               ...
Business Fundamentals have not changed ACQUIRE   RETAIN   GROW
A New Eraof Acquiring CustomersOptimizing Sales & Marketing Performance
Acquiring customers today and in the future will requirecompanies to have the right insights that drive the rightaction an...
Collaborative tools make it easy to:                    • Share information    EFFECTIVE       • Foster creativity   MARKE...
MarketingPilotDemoDemo: David Brown
Next Era of RetainingDriving a customer-centric business
Retaining customers tomorrow will require you to Listen,Analyze, and Engage customers in the channel they preferthat meet ...
An avenue by which you can listen and really hear what it is your customers are          thinking and saying, to uncover t...
Listen & ActIntelligentlyDemo: David Brown
Next Era ofGrowing your Business
In order to grow a greater share a wallet that drives top linerevenue companies need to provide simple guided sales toolst...
Deliver delightful user experiences that promote end-user productivity and               demonstrate the rich, “better tog...
Next GenerationExperiences demoDemo: David Brown
1   Deliver social and mobile solutions for everyone in your    organization regardless of role2   Continued rapid innovat...
Keynote Microsoft Dynamics CRM | David Brown, Microsoft
Keynote Microsoft Dynamics CRM | David Brown, Microsoft
Keynote Microsoft Dynamics CRM | David Brown, Microsoft
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Keynote Microsoft Dynamics CRM | David Brown, Microsoft

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Nét voor Explore Dynamics CRM vond Convergence 2013 plaats. Tijdens dit Amerikaanse Microsoft Dynamics klantenevenement werden de meest recente ontwikkelingen van Microsoft CRM bekend gemaakt. Het evenement in Ede had de Europese primeur van deze ontwikkelingen, gepresenteerd door David Brown. Hij is verantwoordelijk voor de Europese CRM-markt binnen Microsoft.

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Transcript of "Keynote Microsoft Dynamics CRM | David Brown, Microsoft"

  1. 1. Keynote Microsoft Dynamics CRM David Brown, CRM Lead Microsoft EMEA & LATAM
  2. 2. The New Era in CRMDavid BrownCRM Lead EMEAMicrosoft
  3. 3. Why 40,000 Customers Chose Microsoft CRM
  4. 4. Simple Focus on the essential functions with a clear, consistent purpose that matches user intentionUsable Measure usability, incorporate feedback into designsModern Create delightful, engaging people and process centric experiencesFast Design and deliver great perceived performanceLoved Design for Love. Create experiences people want and simply can’t live without
  5. 5. Video
  6. 6. An Unprecedented Rate of ChangeAverage lifespan of a company on the S&P 500 source: Yale Professor Richard Forster
  7. 7. Business Fundamentals have not changed ACQUIRE RETAIN GROW
  8. 8. A New Eraof Acquiring CustomersOptimizing Sales & Marketing Performance
  9. 9. Acquiring customers today and in the future will requirecompanies to have the right insights that drive the rightaction and ability to close business 50/50 CMO rule. 50% of technology and marketing spend is driving results, 50% is not, 57% thru buying cycle before sales contact but which? By 2017 CMO spending on technology will exceed that of the CIO
  10. 10. Collaborative tools make it easy to: • Share information EFFECTIVE • Foster creativity MARKETING • Automate processes MGMT Execute and monitor campaigns across all channels, including : • Traditional MULTI-CHANNEL • Online ENGAGEMENT • Social media Gain powerful insights by having a single source of truth with: • Real-time data • Behavioral analysis across leads, DATA DRIVEN, prospects and customersCUSTOMER FOCUSED • Campaign budget management
  11. 11. MarketingPilotDemoDemo: David Brown
  12. 12. Next Era of RetainingDriving a customer-centric business
  13. 13. Retaining customers tomorrow will require you to Listen,Analyze, and Engage customers in the channel they preferthat meet their expectation Companies that are the leaders have in CX 128% higher return than industry laggards 20% of customers who complain via social 44% of consumers today complain about products and services via their media expect a response within one hour social networks
  14. 14. An avenue by which you can listen and really hear what it is your customers are thinking and saying, to uncover trends and identify key influencers.LISTEN Garner insights by monitoring buzz, understanding sentiment and measuring impact.ANALYZE Social is a two-way street – when the time is right you can use these tools to have meaningful conversations with your stakeholders.ENGAGE
  15. 15. Listen & ActIntelligentlyDemo: David Brown
  16. 16. Next Era ofGrowing your Business
  17. 17. In order to grow a greater share a wallet that drives top linerevenue companies need to provide simple guided sales toolsthat are proactive, collaborative and on the device of choice. A cold email sent by marketing/sales has less 84% than 3% response rate. of organizations have remote workers A 2nd degree connection InMail has 4 67% rate on responsenumber of devices LinkedINconsumers use every day
  18. 18. Deliver delightful user experiences that promote end-user productivity and demonstrate the rich, “better together” value of Microsoft TechnologiesPRODUCTIVE Connecting your people across channels including social to make it easier for your people to collaborate and get work doneCOLLABORATIV E Seamless experience across sales, service marketing and customer process regardless of the choice of device, browser and location UBIQUITOUS
  19. 19. Next GenerationExperiences demoDemo: David Brown
  20. 20. 1 Deliver social and mobile solutions for everyone in your organization regardless of role2 Continued rapid innovation to drive successful outcomes for your business3 Maniacal focus on your success
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