• Save
Webvertising with Viral Content Marketing - Webvertising Forum
Upcoming SlideShare
Loading in...5
×
 

Webvertising with Viral Content Marketing - Webvertising Forum

on

  • 821 views

Webvertising with Viral Content Marketing - Webvertising Forum 2011 Brussels Belgium - Timo Mouton - Explania.com

Webvertising with Viral Content Marketing - Webvertising Forum 2011 Brussels Belgium - Timo Mouton - Explania.com

Statistics

Views

Total Views
821
Views on SlideShare
811
Embed Views
10

Actions

Likes
0
Downloads
0
Comments
0

3 Embeds 10

http://www.twylah.com 5
http://paper.li 3
http://strawberryj.am 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Webvertising with Viral Content Marketing - Webvertising Forum Webvertising with Viral Content Marketing - Webvertising Forum Presentation Transcript

    • Webvertising with
      Viral Content Marketing
      WebvertisingForum 5 feb 2011
      Explania.com - Timo Mouton - 2011
    • Timo Mouton
      Online Marketing Manager Explania
      @stimorolthy
      www.explania.com
      www.twitter.com/explania
      www.facebook.com/explania
      Explania.com - Timo Mouton - 2011
    • Agenda:
      What is Content Marketing?
      Viral
      Advertiser Visibility
      Why Video?
      Case Study
      Explania.com - Timo Mouton - 2011
    • About Instruxion
      Multimedia company specialized in animated explanations
      For delivery on any screen: PC, TV, mobile, …
      All world languages
      Explania.com - Timo Mouton - 2011
    • Explania.com - Timo Mouton - 2011
    • Content Marketing:Stop selling, start giving
      Explania.com - Timo Mouton - 2011
    • Explania.com - Timo Mouton - 2011
    • Explania.com - Timo Mouton - 2011
    • Explania.com - Timo Mouton - 2011
    • Explania.com - Timo Mouton - 2011
    • Explania.com - Timo Mouton - 2011
      www.willitblend.com
    • Explania.com - Timo Mouton - 2011
      “Regardless of what business you’re in, you’re really in the content business.”
      Gary Vaynerchuk
    • Explania.com - Timo Mouton - 2011
    • Explania.com - Timo Mouton - 2011
    • Joe Pulizzi
      Explania.com - Timo Mouton - 2011
    • Joe Pulizzi:
      “Content marketingis a marketing technique
      of creating and distributing
      relevantand valuable content
      to attract, acquire, and engage
      a clearly defined and understood target audience – with the objective of driving profitable
      customer action.
      Explania.com - Timo Mouton - 2011
    • The King is Back!
      Engage
      SEO
      Traffic
      Reduce customer support costs
      Explania.com - Timo Mouton - 2011
    • Content Marketing
      is a great driver for business
      Explania.com - Timo Mouton - 2011
    • Content Marketing is NOT about:
      Explania.com - Timo Mouton - 2011
    • When do people share content?
      Entertainment
      Fun
      Weird stuff
      Amazing
      Information
      Relevance
      Value
      Interesting
      Explania.com - Timo Mouton - 2011
    • Social Media: Viral Spreading
      Explania.com - Timo Mouton - 2011
    • Embedding: Viral Spreading
      Explania.com - Timo Mouton - 2011
    • Explania.com - Timo Mouton - 2011
      The Missing Link
    • A few Tips & Tricks
      Explania.com - Timo Mouton - 2011
    • A few Tips & Tricks
      Explania.com - Timo Mouton - 2011
    • A few Tips & Tricks
      Customer Database, CRM, Newsletter
      Website, Blog  enable sharing
      Map your Ecosystem
      Suppliers
      Social Media
      Offline
      Explania.com - Timo Mouton - 2011
    • Advertiser Visibility and CTA
      Explania.com - Timo Mouton - 2011
    • Why focus on Video?
      Overwhelming amount of text, data, content
      People are busy and impatient
      Short attention spans
      Need to capture attention, interest
      Sound, visual, motion, interactive
      Explania.com - Timo Mouton - 2011
    • Joe Pulizzi:
      “Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in reconciling neutral content with a positive return.”
      Explania.com - Timo Mouton - 2011
    • Video is huge!
      Prediction: by 2013, 90% of Web Traffic will be Video
      http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/
      Explania.com - Timo Mouton - 2011
    • Video is driving Search:
      38% use search engines to find video
      54% use Youtube search to find video
      >30% of search results contain video
      78% of Internet users watch video
      3,4 minutes average video length
      Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
    • Video is driving Social:
      Facebook has become larger than Google in 2010 (US, Visits)
      3rd place in top 10 Online Video Views
      >20 million videos uploaded each month
      >2 billion videos watched each month
      Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
    • Video is driving SEO
      Search generates highest volume to web video content
      Video SEO is 53 times more likely to drive a first page result than traditional SEO
      CTR rates are higher in video results
      Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
    • Thank you!
      Questions?
      tmo@instruxion.com
      Explania.com - Timo Mouton - 2011
    • Internet Sources 01/12/2010 – 26/01/2011:
      http://www.reelseo.com/content-marketing-video-social-media/
      http://www.reelseo.com/video-xml-sitemaps-video/
      http://contentmarketingtoday.com/category/content-marketing/video/
      http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/
      http://www.webvideomarketing.org/
      http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/
      http://www.emarketer.com/Article.aspx?R=1008070
      http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educated
      http://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/
      http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/
      http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Video
      http://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-louca
      http://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/
      http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751
      http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-material
      http://www.toprankblog.com/2011/01/content-marketing-tips-5/
      Explania.com - Timo Mouton - 2011