Webvertising with Viral Content Marketing - Webvertising Forum

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Webvertising with Viral Content Marketing - Webvertising Forum 2011 Brussels Belgium - Timo Mouton - Explania.com

Webvertising with Viral Content Marketing - Webvertising Forum 2011 Brussels Belgium - Timo Mouton - Explania.com

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  • 1. Webvertising with
    Viral Content Marketing
    WebvertisingForum 5 feb 2011
    Explania.com - Timo Mouton - 2011
  • 2. Timo Mouton
    Online Marketing Manager Explania
    @stimorolthy
    www.explania.com
    www.twitter.com/explania
    www.facebook.com/explania
    Explania.com - Timo Mouton - 2011
  • 3. Agenda:
    What is Content Marketing?
    Viral
    Advertiser Visibility
    Why Video?
    Case Study
    Explania.com - Timo Mouton - 2011
  • 4. About Instruxion
    Multimedia company specialized in animated explanations
    For delivery on any screen: PC, TV, mobile, …
    All world languages
    Explania.com - Timo Mouton - 2011
  • 5. Explania.com - Timo Mouton - 2011
  • 6. Content Marketing:Stop selling, start giving
    Explania.com - Timo Mouton - 2011
  • 7. Explania.com - Timo Mouton - 2011
  • 8. Explania.com - Timo Mouton - 2011
  • 9. Explania.com - Timo Mouton - 2011
  • 10. Explania.com - Timo Mouton - 2011
  • 11. Explania.com - Timo Mouton - 2011
    www.willitblend.com
  • 12. Explania.com - Timo Mouton - 2011
    “Regardless of what business you’re in, you’re really in the content business.”
    Gary Vaynerchuk
  • 13. Explania.com - Timo Mouton - 2011
  • 14. Explania.com - Timo Mouton - 2011
  • 15. Joe Pulizzi
    Explania.com - Timo Mouton - 2011
  • 16. Joe Pulizzi:
    “Content marketingis a marketing technique
    of creating and distributing
    relevantand valuable content
    to attract, acquire, and engage
    a clearly defined and understood target audience – with the objective of driving profitable
    customer action.
    Explania.com - Timo Mouton - 2011
  • 17. The King is Back!
    Engage
    SEO
    Traffic
    Reduce customer support costs
    Explania.com - Timo Mouton - 2011
  • 18. Content Marketing
    is a great driver for business
    Explania.com - Timo Mouton - 2011
  • 19. Content Marketing is NOT about:
    Explania.com - Timo Mouton - 2011
  • 20. When do people share content?
    Entertainment
    Fun
    Weird stuff
    Amazing
    Information
    Relevance
    Value
    Interesting
    Explania.com - Timo Mouton - 2011
  • 21. Social Media: Viral Spreading
    Explania.com - Timo Mouton - 2011
  • 22. Embedding: Viral Spreading
    Explania.com - Timo Mouton - 2011
  • 23. Explania.com - Timo Mouton - 2011
    The Missing Link
  • 24. A few Tips & Tricks
    Explania.com - Timo Mouton - 2011
  • 25. A few Tips & Tricks
    Explania.com - Timo Mouton - 2011
  • 26. A few Tips & Tricks
    Customer Database, CRM, Newsletter
    Website, Blog  enable sharing
    Map your Ecosystem
    Suppliers
    Social Media
    Offline
    Explania.com - Timo Mouton - 2011
  • 27. Advertiser Visibility and CTA
    Explania.com - Timo Mouton - 2011
  • 28. Why focus on Video?
    Overwhelming amount of text, data, content
    People are busy and impatient
    Short attention spans
    Need to capture attention, interest
    Sound, visual, motion, interactive
    Explania.com - Timo Mouton - 2011
  • 29. Joe Pulizzi:
    “Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in reconciling neutral content with a positive return.”
    Explania.com - Timo Mouton - 2011
  • 30. Video is huge!
    Prediction: by 2013, 90% of Web Traffic will be Video
    http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/
    Explania.com - Timo Mouton - 2011
  • 31. Video is driving Search:
    38% use search engines to find video
    54% use Youtube search to find video
    >30% of search results contain video
    78% of Internet users watch video
    3,4 minutes average video length
    Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
  • 32. Video is driving Social:
    Facebook has become larger than Google in 2010 (US, Visits)
    3rd place in top 10 Online Video Views
    >20 million videos uploaded each month
    >2 billion videos watched each month
    Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
  • 33. Video is driving SEO
    Search generates highest volume to web video content
    Video SEO is 53 times more likely to drive a first page result than traditional SEO
    CTR rates are higher in video results
    Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
  • 34. Thank you!
    Questions?
    tmo@instruxion.com
    Explania.com - Timo Mouton - 2011
  • 35. Internet Sources 01/12/2010 – 26/01/2011:
    http://www.reelseo.com/content-marketing-video-social-media/
    http://www.reelseo.com/video-xml-sitemaps-video/
    http://contentmarketingtoday.com/category/content-marketing/video/
    http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/
    http://www.webvideomarketing.org/
    http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/
    http://www.emarketer.com/Article.aspx?R=1008070
    http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educated
    http://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/
    http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/
    http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Video
    http://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-louca
    http://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/
    http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751
    http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-material
    http://www.toprankblog.com/2011/01/content-marketing-tips-5/
    Explania.com - Timo Mouton - 2011