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How Viral Content Marketing Video can Improve SEO Results
 

How Viral Content Marketing Video can Improve SEO Results

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How Viral Content Marketing Video can Improve SEO Results - TFMA London 2011 - Geert Coppens CEO Instruxion Explania - Technolog

How Viral Content Marketing Video can Improve SEO Results - TFMA London 2011 - Geert Coppens CEO Instruxion Explania - Technolog

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    How Viral Content Marketing Video can Improve SEO Results How Viral Content Marketing Video can Improve SEO Results Presentation Transcript

    • How Viral Content Marketing Video can Improve SEO Results
      Geert Coppens, CEO
    • Agenda:
      What is Content Marketing?
      Viral Content
      Impact on SEO
      Why Video?
    • How Viral Content Marketing Video can Improve SEO Results
    • Content Marketing:Stop selling, start giving
    • Explania.com - 2011
    • Explania.com - Timo Mouton - 2011
      www.willitblend.com
    • Explania.com - 2011
    • “Regardless of what business you’re in, you’re really in the content business.”
      Gary Vaynerchuk
      Explania.com - 2011
    • Joe Pulizzi
      Explania.com - 2011
    • Joe Pulizzi:
      “Content marketingis a marketing technique
      of creating and distributing
      relevantand valuable content
      to attract, acquire, and engage
      a clearly defined and understood target audience – with the objective of driving profitable
      customer action.
      Explania.com - 2011
    • What Content Marketing is NOT
      Explania.com - 2011
    • How Viral Content Marketing Video can Improve SEO Results
    • Explania.com - Timo Mouton - 2011
    • Embedding: Viral Spreading
    • Sponsor/Advertiser Visibility
    • When do people share content?
      Entertainment
      Fun
      Weird stuff
      Amazing
      Information
      Relevance
      Value
      Interesting
      Explania.com - 2011
    • Social Media: Viral Spreading
    • How Viral Content Marketing Video can Improve SEO Results
    • A few Tips & Tricks
      Map your ecosystem
      Communicate to your ecosystem
      Keep feeding the birds
      Explania.com - 2011
    • Why Focus on Video?
      Explania.com - Timo Mouton - 2011
      Overwhelming amount of text, data, content
      People are busy and impatient
      Short attention spans
      Need to capture attention, interest
      Sound, visual, motion, interactive
    • Joe Pulizzi:
      “Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in reconciling neutral content with a positive return.”
      Explania.com - 2011
    • Video is huge!
      Prediction: by 2013, 90% of Web Traffic will be Video
      http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/
      Explania.com - 2011
    • Video drives Search:
      38% use search engines to find video
      54% use Youtube search to find video
      >30% of search results contain video
      78% of Internet users watch video
      3,4 minutes average video length
      Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
    • Video drives Social:
      Facebook has become larger than Google in 2010 (US, Visits)
      3rd place in top 10 Online Video Views
      >20 million videos uploaded each month
      >2 billion videos viewed each month
      Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
    • Video drives SEO
      Search generates highest volume to web video content
      Video SEO is 53 times more likely to drive a first page result than traditional SEO
      CTR rates are higher in video results
      Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
    • Sources:
      http://www.reelseo.com/content-marketing-video-social-media/
      http://www.reelseo.com/video-xml-sitemaps-video/
      http://contentmarketingtoday.com/category/content-marketing/video/
      http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/
      http://www.webvideomarketing.org/
      http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/
      http://www.emarketer.com/Article.aspx?R=1008070
      http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educated
      http://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/
      http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/
      http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Video
      http://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-louca
      http://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/
      http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751
      http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-material
      http://www.toprankblog.com/2011/01/content-marketing-tips-5/
      Explania.com - Timo Mouton - 2011
    • Embed and Win… a Tablet
      Explania.com - Timo Mouton - 2011
      www.explania.com/embed-and-win
    • Thank you!
      Questions?
      gc@instruxion.com
      @Explania
      Explania.com - 2011