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How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
How Viral Content Marketing Video can Improve SEO Results
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How Viral Content Marketing Video can Improve SEO Results

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How Viral Content Marketing Video can Improve SEO Results - TFMA London 2011 - Geert Coppens CEO Instruxion Explania - Technolog

How Viral Content Marketing Video can Improve SEO Results - TFMA London 2011 - Geert Coppens CEO Instruxion Explania - Technolog

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  • 1. How Viral Content Marketing Video can Improve SEO Results<br />Geert Coppens, CEO<br />
  • 2. Agenda:<br />What is Content Marketing?<br />Viral Content<br />Impact on SEO<br />Why Video?<br />
  • 3. How Viral Content Marketing Video can Improve SEO Results<br />
  • 4. Content Marketing:Stop selling, start giving<br />
  • 5. Explania.com - 2011<br />
  • 6. Explania.com - Timo Mouton - 2011<br />www.willitblend.com<br />
  • 7. Explania.com - 2011<br />
  • 8. “Regardless of what business you’re in, you’re really in the content business.”<br />Gary Vaynerchuk<br />Explania.com - 2011<br />
  • 9. Joe Pulizzi<br />Explania.com - 2011<br />
  • 10. Joe Pulizzi:<br />“Content marketingis a marketing technique <br />of creating and distributing<br />relevantand valuable content<br />to attract, acquire, and engage<br />a clearly defined and understood target audience – with the objective of driving profitable <br />customer action.<br />Explania.com - 2011<br />
  • 11. What Content Marketing is NOT <br />Explania.com - 2011<br />
  • 12. How Viral Content Marketing Video can Improve SEO Results<br />
  • 13.
  • 14. Explania.com - Timo Mouton - 2011<br />
  • 15. Embedding: Viral Spreading<br />
  • 16. Sponsor/Advertiser Visibility<br />
  • 17. When do people share content?<br />Entertainment<br />Fun<br />Weird stuff<br />Amazing<br />Information<br />Relevance<br />Value<br />Interesting<br />Explania.com - 2011<br />
  • 18. Social Media: Viral Spreading<br />
  • 19. How Viral Content Marketing Video can Improve SEO Results<br />
  • 20.
  • 21. A few Tips & Tricks<br />Map your ecosystem<br />Communicate to your ecosystem<br />Keep feeding the birds<br />Explania.com - 2011<br />
  • 22. Why Focus on Video?<br />Explania.com - Timo Mouton - 2011<br />Overwhelming amount of text, data, content<br />People are busy and impatient<br />Short attention spans<br />Need to capture attention, interest <br />Sound, visual, motion, interactive<br />
  • 23. Joe Pulizzi: <br />“Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in reconciling neutral content with a positive return.”<br />Explania.com - 2011<br />
  • 24. Video is huge! <br />Prediction: by 2013, 90% of Web Traffic will be Video<br />http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/<br />Explania.com - 2011<br />
  • 25. Video drives Search:<br />38% use search engines to find video<br />54% use Youtube search to find video <br />>30% of search results contain video<br />78% of Internet users watch video<br />3,4 minutes average video length<br />Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/<br />
  • 26. Video drives Social:<br />Facebook has become larger than Google in 2010 (US, Visits)<br />3rd place in top 10 Online Video Views<br />>20 million videos uploaded each month<br />>2 billion videos viewed each month<br />Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/<br />
  • 27. Video drives SEO<br />Search generates highest volume to web video content<br />Video SEO is 53 times more likely to drive a first page result than traditional SEO<br />CTR rates are higher in video results<br />Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/<br />
  • 28. Sources:<br />http://www.reelseo.com/content-marketing-video-social-media/<br />http://www.reelseo.com/video-xml-sitemaps-video/<br />http://contentmarketingtoday.com/category/content-marketing/video/<br />http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/<br />http://www.webvideomarketing.org/<br />http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/<br />http://www.emarketer.com/Article.aspx?R=1008070<br />http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educated<br />http://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/<br />http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/<br />http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Video<br />http://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-louca<br />http://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751<br />http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-material<br />http://www.toprankblog.com/2011/01/content-marketing-tips-5/<br />Explania.com - Timo Mouton - 2011<br />
  • 29. Embed and Win… a Tablet<br />Explania.com - Timo Mouton - 2011<br />www.explania.com/embed-and-win<br />
  • 30. Thank you!<br />Questions?<br />gc@instruxion.com<br />@Explania<br />Explania.com - 2011<br />

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