Going Viral <br />with Video Content Marketing<br />Geert Coppens <br />CEO, Explania.com<br />Internet World – May 11, 20...
About Explania<br />Development of high-quality multimedia content for:<br />Content Marketing and Market Education<br />C...
Some Customers<br />
Going Viral with <br />Video Content Marketing<br />
Agenda<br />What is Content Marketing?<br />Why Video?<br />Viral Content<br />Impact on SEO<br />
Going Viral with <br />Video Content Marketing<br />
Content Marketing:Stop selling, start giving<br />
Explania.com - 2011<br />
Explania.com - Timo Mouton - 2011<br />www.willitblend.com<br />
Explania.com - 2011<br />
“Regardless of what business you’re in, you’re really in the content business.”<br />Gary Vaynerchuk<br />Explania.com - 2...
Joe Pulizzi<br />Explania.com - 2011<br />
Joe Pulizzi:<br />“Content marketingis a marketing technique <br />of creating and distributing<br />relevantand valuable ...
What Content Marketing is NOT <br />Explania.com - 2011<br />
Going Viral with <br />VideoContent Marketing<br />
Why Focus on Video?<br />Explania.com - Timo Mouton - 2011<br />People are busy and impatient<br />Short attention spans<b...
Joe Pulizzi: <br />“Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations suc...
Video is huge! <br />Prediction: by 2013, 90% of Web Traffic will be Video<br />http://techcrunch.com/2009/06/09/cisco-by-...
Video drives Search:<br />38% use search engines to find video<br />54% use Youtube search to find video <br />>30% of sea...
Video drives Social:<br />Facebook has become larger than Google in 2010 (US, Visits)<br />3rd place in top 10 Online Vide...
Video drives SEO<br />Search generates highest volume to web video content<br />Video SEO is 53 times more likely to drive...
Going Viralwith <br />VideoContent Marketing<br />
Explania.com - Timo Mouton - 2011<br />
Embedding: Viral Distribution<br />
When do people share content?<br />Entertaining<br />Fun<br />Weird<br />Amazing<br />Informative<br />Relevant<br />Valua...
Social Media: Viral Spreading<br />
How Viral Video can Improve SEO Results<br />
A few Tips & Tricks<br />Map your ecosystem<br />Communicate to your ecosystem<br />Keep feeding the birds<br />Explania.c...
Internet Sources 01/12/2010 – 26/01/2011:<br />http://www.reelseo.com/content-marketing-video-social-media/<br />http://ww...
Thank you<br />Questions?<br />gc@explania.com<br />Twitter: @Explania<br />www.explania.com<br />Explania.com - 2011<br />
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Going Viral with Video Content Marketing | Explania | Internet World

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Going Viral with Video Content Marketing - presentation Geert Coppens CEO Explania - Internet World
Agenda:
What is Content Marketing?
Why Video?
Viral Content
Impact on SEO

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Going Viral with Video Content Marketing | Explania | Internet World

  1. 1. Going Viral <br />with Video Content Marketing<br />Geert Coppens <br />CEO, Explania.com<br />Internet World – May 11, 2011<br />
  2. 2. About Explania<br />Development of high-quality multimedia content for:<br />Content Marketing and Market Education<br />Corporate Communication & Product Marketing<br />E-learning & People Development<br />Hosting and distribution via Explania.com<br />For delivery on any screen: PC, TV, mobile, tablet…<br />In multiple languages (>20, including Chinese, Arab, Russian, …)<br />To help our customers reach their business objectives<br />
  3. 3.
  4. 4. Some Customers<br />
  5. 5. Going Viral with <br />Video Content Marketing<br />
  6. 6. Agenda<br />What is Content Marketing?<br />Why Video?<br />Viral Content<br />Impact on SEO<br />
  7. 7. Going Viral with <br />Video Content Marketing<br />
  8. 8. Content Marketing:Stop selling, start giving<br />
  9. 9. Explania.com - 2011<br />
  10. 10. Explania.com - Timo Mouton - 2011<br />www.willitblend.com<br />
  11. 11. Explania.com - 2011<br />
  12. 12. “Regardless of what business you’re in, you’re really in the content business.”<br />Gary Vaynerchuk<br />Explania.com - 2011<br />
  13. 13. Joe Pulizzi<br />Explania.com - 2011<br />
  14. 14. Joe Pulizzi:<br />“Content marketingis a marketing technique <br />of creating and distributing<br />relevantand valuable content<br />to attract, acquire, and engage<br />a clearly defined and understood target audience – with the objective of driving profitable <br />customer action.<br />Explania.com - 2011<br />
  15. 15. What Content Marketing is NOT <br />Explania.com - 2011<br />
  16. 16. Going Viral with <br />VideoContent Marketing<br />
  17. 17. Why Focus on Video?<br />Explania.com - Timo Mouton - 2011<br />People are busy and impatient<br />Short attention spans<br />Sound, motion, interaction grab and keep attention<br />
  18. 18. Joe Pulizzi: <br />“Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in reconciling neutral content with a positive return.”<br />Explania.com - 2011<br />
  19. 19. Video is huge! <br />Prediction: by 2013, 90% of Web Traffic will be Video<br />http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/<br />Explania.com - 2011<br />
  20. 20. Video drives Search:<br />38% use search engines to find video<br />54% use Youtube search to find video <br />>30% of search results contain video<br />78% of Internet users watch video<br />3,4 minutes average video length<br />Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/<br />
  21. 21. Video drives Social:<br />Facebook has become larger than Google in 2010 (US, Visits)<br />3rd place in top 10 Online Video Views<br />>20 million videos uploaded each month<br />>2 billion videos viewed each month<br />Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/<br />
  22. 22. Video drives SEO<br />Search generates highest volume to web video content<br />Video SEO is 53 times more likely to drive a first page result than traditional SEO<br />CTR rates are higher in video results<br />Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/<br />
  23. 23. Going Viralwith <br />VideoContent Marketing<br />
  24. 24. Explania.com - Timo Mouton - 2011<br />
  25. 25. Embedding: Viral Distribution<br />
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31. When do people share content?<br />Entertaining<br />Fun<br />Weird<br />Amazing<br />Informative<br />Relevant<br />Valuable<br />Interesting<br />Explania.com - 2011<br />
  32. 32. Social Media: Viral Spreading<br />
  33. 33. How Viral Video can Improve SEO Results<br />
  34. 34.
  35. 35. A few Tips & Tricks<br />Map your ecosystem<br />Communicate to your ecosystem<br />Keep feeding the birds<br />Explania.com - 2011<br />
  36. 36. Internet Sources 01/12/2010 – 26/01/2011:<br />http://www.reelseo.com/content-marketing-video-social-media/<br />http://www.reelseo.com/video-xml-sitemaps-video/<br />http://contentmarketingtoday.com/category/content-marketing/video/<br />http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/<br />http://www.webvideomarketing.org/<br />http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/<br />http://www.emarketer.com/Article.aspx?R=1008070<br />http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educated<br />http://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/<br />http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/<br />http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Video<br />http://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-louca<br />http://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751<br />http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-material<br />http://www.toprankblog.com/2011/01/content-marketing-tips-5/<br />Explania.com - Timo Mouton - 2011<br />
  37. 37. Thank you<br />Questions?<br />gc@explania.com<br />Twitter: @Explania<br />www.explania.com<br />Explania.com - 2011<br />
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