Going Viral with Video Content Marketing | Explania | Internet World

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Going Viral with Video Content Marketing - presentation Geert Coppens CEO Explania - Internet World …

Going Viral with Video Content Marketing - presentation Geert Coppens CEO Explania - Internet World
Agenda:
What is Content Marketing?
Why Video?
Viral Content
Impact on SEO

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Transcript

  • 1. Going Viral
    with Video Content Marketing
    Geert Coppens
    CEO, Explania.com
    Internet World – May 11, 2011
  • 2. About Explania
    Development of high-quality multimedia content for:
    Content Marketing and Market Education
    Corporate Communication & Product Marketing
    E-learning & People Development
    Hosting and distribution via Explania.com
    For delivery on any screen: PC, TV, mobile, tablet…
    In multiple languages (>20, including Chinese, Arab, Russian, …)
    To help our customers reach their business objectives
  • 3.
  • 4. Some Customers
  • 5. Going Viral with
    Video Content Marketing
  • 6. Agenda
    What is Content Marketing?
    Why Video?
    Viral Content
    Impact on SEO
  • 7. Going Viral with
    Video Content Marketing
  • 8. Content Marketing:Stop selling, start giving
  • 9. Explania.com - 2011
  • 10. Explania.com - Timo Mouton - 2011
    www.willitblend.com
  • 11. Explania.com - 2011
  • 12. “Regardless of what business you’re in, you’re really in the content business.”
    Gary Vaynerchuk
    Explania.com - 2011
  • 13. Joe Pulizzi
    Explania.com - 2011
  • 14. Joe Pulizzi:
    “Content marketingis a marketing technique
    of creating and distributing
    relevantand valuable content
    to attract, acquire, and engage
    a clearly defined and understood target audience – with the objective of driving profitable
    customer action.
    Explania.com - 2011
  • 15. What Content Marketing is NOT
    Explania.com - 2011
  • 16. Going Viral with
    VideoContent Marketing
  • 17. Why Focus on Video?
    Explania.com - Timo Mouton - 2011
    People are busy and impatient
    Short attention spans
    Sound, motion, interaction grab and keep attention
  • 18. Joe Pulizzi:
    “Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in reconciling neutral content with a positive return.”
    Explania.com - 2011
  • 19. Video is huge!
    Prediction: by 2013, 90% of Web Traffic will be Video
    http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/
    Explania.com - 2011
  • 20. Video drives Search:
    38% use search engines to find video
    54% use Youtube search to find video
    >30% of search results contain video
    78% of Internet users watch video
    3,4 minutes average video length
    Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
  • 21. Video drives Social:
    Facebook has become larger than Google in 2010 (US, Visits)
    3rd place in top 10 Online Video Views
    >20 million videos uploaded each month
    >2 billion videos viewed each month
    Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
  • 22. Video drives SEO
    Search generates highest volume to web video content
    Video SEO is 53 times more likely to drive a first page result than traditional SEO
    CTR rates are higher in video results
    Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
  • 23. Going Viralwith
    VideoContent Marketing
  • 24. Explania.com - Timo Mouton - 2011
  • 25. Embedding: Viral Distribution
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. When do people share content?
    Entertaining
    Fun
    Weird
    Amazing
    Informative
    Relevant
    Valuable
    Interesting
    Explania.com - 2011
  • 32. Social Media: Viral Spreading
  • 33. How Viral Video can Improve SEO Results
  • 34.
  • 35. A few Tips & Tricks
    Map your ecosystem
    Communicate to your ecosystem
    Keep feeding the birds
    Explania.com - 2011
  • 36. Internet Sources 01/12/2010 – 26/01/2011:
    http://www.reelseo.com/content-marketing-video-social-media/
    http://www.reelseo.com/video-xml-sitemaps-video/
    http://contentmarketingtoday.com/category/content-marketing/video/
    http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/
    http://www.webvideomarketing.org/
    http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/
    http://www.emarketer.com/Article.aspx?R=1008070
    http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educated
    http://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/
    http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/
    http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Video
    http://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-louca
    http://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/
    http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751
    http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-material
    http://www.toprankblog.com/2011/01/content-marketing-tips-5/
    Explania.com - Timo Mouton - 2011
  • 37. Thank you
    Questions?
    gc@explania.com
    Twitter: @Explania
    www.explania.com
    Explania.com - 2011