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Going Viral with Video Content Marketing | Explania | Internet World
 

Going Viral with Video Content Marketing | Explania | Internet World

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Going Viral with Video Content Marketing - presentation Geert Coppens CEO Explania - Internet World...

Going Viral with Video Content Marketing - presentation Geert Coppens CEO Explania - Internet World
Agenda:
What is Content Marketing?
Why Video?
Viral Content
Impact on SEO

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    Going Viral with Video Content Marketing | Explania | Internet World Going Viral with Video Content Marketing | Explania | Internet World Presentation Transcript

    • Going Viral
      with Video Content Marketing
      Geert Coppens
      CEO, Explania.com
      Internet World – May 11, 2011
    • About Explania
      Development of high-quality multimedia content for:
      Content Marketing and Market Education
      Corporate Communication & Product Marketing
      E-learning & People Development
      Hosting and distribution via Explania.com
      For delivery on any screen: PC, TV, mobile, tablet…
      In multiple languages (>20, including Chinese, Arab, Russian, …)
      To help our customers reach their business objectives
    • Some Customers
    • Going Viral with
      Video Content Marketing
    • Agenda
      What is Content Marketing?
      Why Video?
      Viral Content
      Impact on SEO
    • Going Viral with
      Video Content Marketing
    • Content Marketing:Stop selling, start giving
    • Explania.com - 2011
    • Explania.com - Timo Mouton - 2011
      www.willitblend.com
    • Explania.com - 2011
    • “Regardless of what business you’re in, you’re really in the content business.”
      Gary Vaynerchuk
      Explania.com - 2011
    • Joe Pulizzi
      Explania.com - 2011
    • Joe Pulizzi:
      “Content marketingis a marketing technique
      of creating and distributing
      relevantand valuable content
      to attract, acquire, and engage
      a clearly defined and understood target audience – with the objective of driving profitable
      customer action.
      Explania.com - 2011
    • What Content Marketing is NOT
      Explania.com - 2011
    • Going Viral with
      VideoContent Marketing
    • Why Focus on Video?
      Explania.com - Timo Mouton - 2011
      People are busy and impatient
      Short attention spans
      Sound, motion, interaction grab and keep attention
    • Joe Pulizzi:
      “Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in reconciling neutral content with a positive return.”
      Explania.com - 2011
    • Video is huge!
      Prediction: by 2013, 90% of Web Traffic will be Video
      http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/
      Explania.com - 2011
    • Video drives Search:
      38% use search engines to find video
      54% use Youtube search to find video
      >30% of search results contain video
      78% of Internet users watch video
      3,4 minutes average video length
      Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
    • Video drives Social:
      Facebook has become larger than Google in 2010 (US, Visits)
      3rd place in top 10 Online Video Views
      >20 million videos uploaded each month
      >2 billion videos viewed each month
      Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
    • Video drives SEO
      Search generates highest volume to web video content
      Video SEO is 53 times more likely to drive a first page result than traditional SEO
      CTR rates are higher in video results
      Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
    • Going Viralwith
      VideoContent Marketing
    • Explania.com - Timo Mouton - 2011
    • Embedding: Viral Distribution
    • When do people share content?
      Entertaining
      Fun
      Weird
      Amazing
      Informative
      Relevant
      Valuable
      Interesting
      Explania.com - 2011
    • Social Media: Viral Spreading
    • How Viral Video can Improve SEO Results
    • A few Tips & Tricks
      Map your ecosystem
      Communicate to your ecosystem
      Keep feeding the birds
      Explania.com - 2011
    • Internet Sources 01/12/2010 – 26/01/2011:
      http://www.reelseo.com/content-marketing-video-social-media/
      http://www.reelseo.com/video-xml-sitemaps-video/
      http://contentmarketingtoday.com/category/content-marketing/video/
      http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/
      http://www.webvideomarketing.org/
      http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/
      http://www.emarketer.com/Article.aspx?R=1008070
      http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educated
      http://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/
      http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/
      http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Video
      http://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-louca
      http://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/
      http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751
      http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-material
      http://www.toprankblog.com/2011/01/content-marketing-tips-5/
      Explania.com - Timo Mouton - 2011
    • Thank you
      Questions?
      gc@explania.com
      Twitter: @Explania
      www.explania.com
      Explania.com - 2011