Your SlideShare is downloading. ×
0
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Going Viral with Video Content Marketing | Explania | Internet World
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Going Viral with Video Content Marketing | Explania | Internet World

2,837

Published on

Going Viral with Video Content Marketing - presentation Geert Coppens CEO Explania - Internet World …

Going Viral with Video Content Marketing - presentation Geert Coppens CEO Explania - Internet World
Agenda:
What is Content Marketing?
Why Video?
Viral Content
Impact on SEO

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,837
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
32
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Going Viral <br />with Video Content Marketing<br />Geert Coppens <br />CEO, Explania.com<br />Internet World – May 11, 2011<br />
  • 2. About Explania<br />Development of high-quality multimedia content for:<br />Content Marketing and Market Education<br />Corporate Communication & Product Marketing<br />E-learning & People Development<br />Hosting and distribution via Explania.com<br />For delivery on any screen: PC, TV, mobile, tablet…<br />In multiple languages (>20, including Chinese, Arab, Russian, …)<br />To help our customers reach their business objectives<br />
  • 3.
  • 4. Some Customers<br />
  • 5. Going Viral with <br />Video Content Marketing<br />
  • 6. Agenda<br />What is Content Marketing?<br />Why Video?<br />Viral Content<br />Impact on SEO<br />
  • 7. Going Viral with <br />Video Content Marketing<br />
  • 8. Content Marketing:Stop selling, start giving<br />
  • 9. Explania.com - 2011<br />
  • 10. Explania.com - Timo Mouton - 2011<br />www.willitblend.com<br />
  • 11. Explania.com - 2011<br />
  • 12. “Regardless of what business you’re in, you’re really in the content business.”<br />Gary Vaynerchuk<br />Explania.com - 2011<br />
  • 13. Joe Pulizzi<br />Explania.com - 2011<br />
  • 14. Joe Pulizzi:<br />“Content marketingis a marketing technique <br />of creating and distributing<br />relevantand valuable content<br />to attract, acquire, and engage<br />a clearly defined and understood target audience – with the objective of driving profitable <br />customer action.<br />Explania.com - 2011<br />
  • 15. What Content Marketing is NOT <br />Explania.com - 2011<br />
  • 16. Going Viral with <br />VideoContent Marketing<br />
  • 17. Why Focus on Video?<br />Explania.com - Timo Mouton - 2011<br />People are busy and impatient<br />Short attention spans<br />Sound, motion, interaction grab and keep attention<br />
  • 18. Joe Pulizzi: <br />“Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in reconciling neutral content with a positive return.”<br />Explania.com - 2011<br />
  • 19. Video is huge! <br />Prediction: by 2013, 90% of Web Traffic will be Video<br />http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/<br />Explania.com - 2011<br />
  • 20. Video drives Search:<br />38% use search engines to find video<br />54% use Youtube search to find video <br />>30% of search results contain video<br />78% of Internet users watch video<br />3,4 minutes average video length<br />Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/<br />
  • 21. Video drives Social:<br />Facebook has become larger than Google in 2010 (US, Visits)<br />3rd place in top 10 Online Video Views<br />>20 million videos uploaded each month<br />>2 billion videos viewed each month<br />Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/<br />
  • 22. Video drives SEO<br />Search generates highest volume to web video content<br />Video SEO is 53 times more likely to drive a first page result than traditional SEO<br />CTR rates are higher in video results<br />Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/<br />
  • 23. Going Viralwith <br />VideoContent Marketing<br />
  • 24. Explania.com - Timo Mouton - 2011<br />
  • 25. Embedding: Viral Distribution<br />
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. When do people share content?<br />Entertaining<br />Fun<br />Weird<br />Amazing<br />Informative<br />Relevant<br />Valuable<br />Interesting<br />Explania.com - 2011<br />
  • 32. Social Media: Viral Spreading<br />
  • 33. How Viral Video can Improve SEO Results<br />
  • 34.
  • 35. A few Tips & Tricks<br />Map your ecosystem<br />Communicate to your ecosystem<br />Keep feeding the birds<br />Explania.com - 2011<br />
  • 36. Internet Sources 01/12/2010 – 26/01/2011:<br />http://www.reelseo.com/content-marketing-video-social-media/<br />http://www.reelseo.com/video-xml-sitemaps-video/<br />http://contentmarketingtoday.com/category/content-marketing/video/<br />http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/<br />http://www.webvideomarketing.org/<br />http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/<br />http://www.emarketer.com/Article.aspx?R=1008070<br />http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educated<br />http://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/<br />http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/<br />http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Video<br />http://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-louca<br />http://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751<br />http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-material<br />http://www.toprankblog.com/2011/01/content-marketing-tips-5/<br />Explania.com - Timo Mouton - 2011<br />
  • 37. Thank you<br />Questions?<br />gc@explania.com<br />Twitter: @Explania<br />www.explania.com<br />Explania.com - 2011<br />

×